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When climate disasters strike, funding for the Federal Emergency Management Agency (FEMA) is just one part of the response. The Department of Housing and Urban Development (HUD) also plays a significant role by helping cities and states rebuild after hurricanes, wildfires, and other climate impacts. The Trump administration, which has already taken aim at FEMA, now plans to drastically reduce the HUD office that funds disaster recovery. Its a move that threatens the entire countryand some Republican-led districts more so. Every single state has had at least one federally declared major disaster due to extreme weather since 2011, according to Rebuild by Design, a project at the Institute for Public Knowledge at New York University that focuses in part on climate resilience. That means all Senate districts have been affected by fires, floods, tornadoes, or hurricanes (though extreme heat can be deadly and continues to be a growing climate threat, heat waves have not yet initiated a federal disaster declaration). Meanwhile, 99.5% of congressional districts in the U.S. include a county that has had at least one such disaster, with only two unscathedthough that figure doesnt include statewide disaster declarations, the organization notes, which if counted would have raised the number to 100%. Still, that 99.5% figure has amounted to at least $117.9 billion in federal post-disaster assistance from FEMA and HUD. [Screenshot: Atlas of Accountability] Since 2011, 22 congressional districts have been struck by 12 or more disasters, and 77.3% of those are represented by Republican House members, while 22.7% are represented by Democrats. When it comes to the most affected states, California tops the list with 39, but Oklahoma, Tennessee, Iowa, Vermont, Alaska, and Mississippi all have had more than 25 disaster declarations each. Still, nearly every American has been affected in some way: 99.5% of U.S. residents live in counties with recent disaster declarations, per Rebuild by Designs analysis. Rebuild by Design began as a HUD-launched design competition in 2013 to respond to the devastation caused by Hurricane Sandy. It has since become a broader organization to help governments collaborate on climate preparedness. It has also created an Atlas of Accountability, an interactive map that catalogs county-level disaster declarations, overlaying that information with details on congressional districts. The tool is meant to help communities and policymakers understand their exposure to disasters and the benefits of investing in climate resilience. This week, Rebuild by Design updated the tool with its latest data, highlighting how disasters have impacted the country. This update continues to show that disasters impact everyone, said Jeff Stevens, EVP and general manager at iParametrics, an emergency management organization, in a statement. We need to invest in resilience before and after disasters to reduce the disaster impacts on communities and their critical infrastructure.
Category:
E-Commerce
After bottoming out during the throes of the COVID-19 pandemic, the perception of conscious consumerism has ascended to new heights in recent years. On the surface the statistics are headed in the right direction. The majority of Americans believe it is important to support socially responsible products and services, and the majority have done so in the past year. Additionally, roughly a third of the country plans to spend more with such brands in the year ahead. But while the headlines suggest a cause for celebration for people selling to conscious consumers, the underlying data in the results from our agencys annual Conscious Consumer Spending Index tell more of a cautionary tale. Despite seeing a steady rise in socially responsible spending (three of our Indexs top scores in its 12 years have occurred within the last four years), one of the more concerning findings this time around was an all-time low in success rate for Americans in terms of following through on their intentions to support socially responsible brands. The big culprit for this disconnect? Price. It is easy to find research that affirms that consumers prefer to shop locally and will pay a premium for doing so. It is equally simple to confirm that consumers say they will pay more for socially responsible products and services. Unfortunately, these results are far more aspirational than they are realistic. Year after year, our Index shows that consumers prefer to shop at stores offering a buy one get one versus those offering to give a like product to someone in need or make a charitable donation for each purchase. Meanwhile, more than half of Americans say the price of do good products and services deterred them from following their hearts and supporting conscious brands. That tracks with other research showing that the majority of Americans want to shop local more frequently, but also cite price as the biggest barrier. In the same survey, almost 30% of Americans said they were morally opposed to Amazon, yet the vast majority of these people reported they shop there anyway. For the past 10 years, weve been asking Americans to name one socially responsible company or cause. This is unaided recall, so we dont provide options. Its up to respondents to come up with a name on the spot. Amazon has topped the list for six years running, while Walmart is always lurking near the top as well. Amazons reign at No. 1 on this list has been perplexing for years, but maybe theres a contingent of Americans trying to justify the fact that saving money is trumping morals. At the same time, online retailers such as Shein and Temu are invading American households on the daily. Research suggests that 152 million Americans use Temu regularly. It is the third most popular shopping app among millennials. There are obvious questions being posed about how socially responsible such sites are. Whats clear is these sites are offering products at significantly lower prices, and thats enough for many to click buy now. All of this tells us that consumers continue to be price sensitive when it comes to do good brands, and that when the economy is harder on the average American, this price sensitivity naturally increases. It seems fair to suggest that we need to double down on educating consumers that the price of a product or service does not equate to its costor its value. We have to push consumers beyond price as the determining factor, which can be challenging, particularly when 20% of American households say their income has fallen in the past year. For conscious consumerism to see continued growth, or at least avoid a cold plunge, we have to make stronger links with consumers and reframe the value prop of local, do-good brands as they shop. Just like we expect companies to lean into their purpose, even when profits suffer, we have to hold consumers to the same standard. Its entirely a different scale, and entirely a different proposition altogether. However, purchasing locally sourced, higher-quality products while reducing overall consumption could lead to less pressure on the pocketbook while fueling higher success rates on purposeful intentions. The problem is the average consumer isnt doing this mathyet. And if they are, they are coming up with the wrong answer. The fate of this movement relies on a better equation.
Category:
E-Commerce
Within Walmart, employees known as merchants make decisions about which products the company carries online and in stores, as well as pricing for those items. Naturally, the job involves plenty of data analysis, with merchants breaking down sales numbers by product category, sales channel, region, brand, item characteristics, and other factors. But manually running all of those reports and examining results using tools like Excel can be time-consuming, especially when merchants need to run multiple reports. “You can see how these reports can become time-consuming when analyzing customer behavior across so much data,” says Brian Knapp, senior vice president for merchandising transformation at Walmart U.S. “In fact, running and analyzing these reports can take hours, and we know that customer expectations are changing fast, and we need to be able to move with speed to respond to customer demand.” [Photo: Courtesy of Walmart] To help merchants quickly access and analyze relevant information, Walmart has introduced Wally, an internal generative AI tool that can dive into internal data to create responses in just seconds. Wally uses a familiar chat-style interface to retrieve relevant data from Walmart’s databases while accurately interpreting product industry jargon and category names (meaning users don’t have to worry about whether the database lists an item as, say, TV or television). Wally can then generate quick answers, tables, or full reports as needed. “We’re able to take some of the best practices we as a company have [learned] over the decades in analyzing this kind of data and generate a very high quality report for our merchants to then go use,” says Aditya Kumarakrishnan, a distinguished data architect at Walmart Global Tech. In a demo, Kumarakrishnan showed how a merchant could use Wally to analyze data about consumer electronics sales, probing details about televisions brands and prices for both in-store and delivery purchases. Wally can also help merchants manage both out-of-stock or overstocked items, and determine when to adjust prices or update sale info. The AI tool, first announced to the public on Thursday, was introduced to merchants about a month ago. So far, Knapp says, they’ve reported it has saved time they can then use on other tasks, and has made data more accessible to merchants. Wally has also been given access to training material that Walmart provides to its merchandising team, allowing it to make recommendations and interpret data in line with that internal guidance. Wally isn’t the only AI tool in use at Walmart. The company has previously unveiled an AI shopping assistant for customers and highlighted generative AI features to guide web customers to relevant deals. In an earnings conference call Thursday, CEO Doug McMillon said AI coding assistance and code completion tools helped save about four million developer hours last year. To make sure Wally gives accurate answers, Walmart has developed automated tests where the tool’s numeric responses are checked against known answers; the company even trained an AI judge to evaluate the software’s conversations based on human-annotated samples. Kumarakrishnan says his team also regularly reviews feedback from users on how the tool is working and other features it could offer. “There’s a whole group of us that love sifting through the feedback that merchants are giving,” he says. “There are questions that they’ll ask and they’ll want to know a slightly different angle, and that gives us a roadmap to go execute on for Wally.”
Category:
E-Commerce
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