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TikTok and Instagram are flooded with reels of food influencers hyping already viral restaurants or bringing hundreds of thousands of eyes to hidden gems. With sauce-stained lips, exaggerated chewing, and that signature hooked finger over their mouth, they urge viewers to run, dont walk to these must-try spots. But how trustworthy are these glowing reviews? Platforms like Yelp and Google Reviews long ago opened the door for anyone with an internet connection to play food critic. But the rise of short-form video has democratized the food-reviewing game to a whole new level. OnTikTok and Instagram, driving engagement is the name of the game, and posting hyperbolized reviews is one way to gain views and grow an audience. Its a formula that works, but its also drawn backlash. This month, the U.K.s Guild of Food Writers called out these influencers, urging them to offer more honest reviews. Vice president of the Guild of Food Writers, Chetna Makana London-based food creator herselftold BBC News NI that she doesnt trust the majority of online food videos, largely because its become increasingly difficult to distinguish between genuine reviews and gushing collab posts. But judging by the size of some of their followings, plenty of others do seem to trust these influencers. Right now, perhaps the U.S.s most famous restaurant critic is a Las Vegas resident named Keith Lee, who has 17 million TikTok followers but no official food or cooking credentials. In the days when legacy media controlled the flow of news and opinions, editors acted as gatekeepers, ensuring content met certain standards. But as Pete Wells, recently retired restaurant critic for the New York Times, told the Washington Post, The everyman critic is more trusted than somebody who knows what theyre talking about. Makan said that much of todays influencer-driven food content is over the top, lacking the depth, context, and culinary knowledge traditional food critics bring to the table. More to the point, restaurants frequently invite influencers for free meals in exchange for Instagram posts and TikTok videos. Beyond free meals, creators also can land lucrative brand deals, in which companies pay them directly to feature and promote products. According to Makan, some influencers are supporting every brand under the sun. While the future of TikTok in the U.S. may still be in limbo, theres no doubt that influencers and the platforms they populate will continue to play a huge role in food media. And as Makan bemoaned, “There are fewer food critics in print media because there is not much print media left.”
Category:
E-Commerce
Intel‘s promised $28 billion chip fabrication plants in Ohio are facing further delays, with the first factory in New Albany expected to not be completed until 2030, local media outlet The Columbus Dispatch reported on Friday. The first factory will begin operations sometime shortly thereafter in either 2030 or 2031, the report said, citing the chipmaker. Shares of the company, which originally scheduled to begin chipmaking in Ohio factories in 2025, were up more than 5%. Intel has been cutting capital expenses after its expensive bid to become a contract chip manufacturer for other companies, in a move to restore its lost glory, strained its balance sheet. The changes were made so Intel can align its factory operation with market demand and better “manage capital responsibly”, the report cited Naga Chandrasekaran, general manager of Intel Foundry Manufacturing, as saying in a message to workers. The company’s second Ohio factory will not be completed until at least 2031 and will begin running in 2032, according to the report. Intel did not immediately respond to a Reuters request for comment. Last year, the company laid off 15% of its workforce, suspended dividend and initiated an extensive cost-savings plan involving massive cuts to its capital expenditure in the coming years. Its finance chief David Zinsner told Reuters last month that the company’s goal was to ensure operating expenses were at roughly $17.5 billion for 2025. Arsheeya Bajwa, Reuters
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E-Commerce
Ongoing tariff threats from Washington and potentially sweeping government job cuts have darkened consumers mood and may be weighing on an otherwise mostly healthy economy. Data released Friday showed that consumers slashed their spending by the most since February 2021, even as their incomes rose. On a positive note, inflation cooled, but President Donald Trumps threats to impose large import taxes on Canada, Mexico, and Chinathe United States top trading partnerswill likely push prices higher, economists say. Some companies are already planning to raise prices in response. Americans cut their spending by 0.2% in January from the previous month, the Commerce Department said Friday, likely in part because of unseasonably cold weather. Yet the retreat may be hinting at more caution by consumers amid rising economic uncertainty. The roller coaster of news headlines emanating from Washington D.C. is likely going to push businesses to the sidelines for a time and even appears to be impacting consumers, said Stephen Stanley, chief U.S. economist at Santander, in an email. The reduction in consumer spending coupled with a surge of imports in January, also reported Friday, as companies likely sought to front-run tariffs led the Federal Reserve’s Atlanta branch to project that the economy would shrink 1.5% at an annual rate in the January-March quarter, a sharp slowdown from the 2.3% growth in the final three months of last year. Most analysts still expect the economy to expand in the first quarter, but at a much slower pace. Stanley lowered his estimate for first-quarter growth to just 1.25%, from about 2.25%. Inflation declined to 2.5% in January compared with a year earlier, down from 2.6% in December, the Commerce Department said Friday. Excluding the volatile food and energy categories, core prices dropped to 2.6%, the lowest since June, from 2.9%. Economists noted that inflation would likely keep cooling, but the progress could be upended by tariffs. Trump said Thursday he would impose 25% duties on imports from Canada and Mexico, though just 10% on oil from Canada. He also said he wanted to double the current tariff on imports from China to 20%. Trump is also calling for widespread layoffs of federal workers, which could cause hundreds of thousands of job losses and potentially lift the unemployment rate. Randy Carr, CEO of World Emblem, says the tariffs, if imposed, will force him to raise prices and cut jobs. World Emblem makes patches, labels and badges for companies, universities and law enforcement agencies. The firm has factories in Georgia and California but it makes about 60% of its products in Mexico. Carr said if the 25% import taxes are imposed, he expects to raise prices by 5% to 10%. He also plans to cut a handful of jobs among the 500 workers his company has in the United States to help absorb the rest of the costs. Carr said he would also cancel about $9 million in planned investments in artificial intelligence and online commerce. Its so annoying, he said. Right now you have this volatility, and so you really cant plan anything. You just got to wait until we get a final verdict from from the administration. Its definitely not punishing Mexico, its punishing us.” The inflation-fighters at the Federal Reserve said in January they planned to keep their key short-term interest rate on hold, at 4.3%, to slow borrowing and spending enough to lower inflation back to their 2% target. The Fed’s elevated rate has contributed to higher borrowing costs for mortgages, auto loans, and credit cards. The Fed prefers Fridays inflation measure to the more widely-known consumer price index, which rose for the fourth straight month in January to 3%. Fridays gauge calculates inflation slightly differently: For example, it puts less weight on the costs of housing and used cars. Inflation spiked in 2022 to its highest level in four decades, propelling President Donald Trump to the White House and leading the Fed to rapidly raise interest rates to tame prices. It has since fallen from a peak of 7.2%, and some economists expect it could fall closer to 2% in the coming months, absent tariffs. The inflation data could be distorted higher at exactly the time when the Fed would otherwise be in a position to declare a win, Stanley said. One other bright spot in the report was that incomes jumped 0.9% in January from December, fueled in part by a large annual cost of living adjustment for Social Security beneficiaries. Yet Americans spent less anyway, in particular on cars, where purchases fell sharply. Some consumers could be trying to save money after splurging during the holiday shopping season. Credit card debt surged in December, economists noted. A big concern right now is whether tariffs will push up inflation, or slow the economy, or in a particularly toxic combination both. Jeffrey Schmid, president of the Fed’s Kansas City branch, said Thursday he has become more cautious about inflation, in part because Americans are expecting higher prices in the coming months. But he also said discussions with businesses in his district suggest that elevated uncertainty might weigh on growth. A weaker economy would normally lead the Fed to cut rates, but if inflation remains a threat, it would likely keep rates unchanged. Many toy companies had expressed relief when Trump announced only a 10% increase in tariffs on products from China because they thought they could share the extra costs with retailers. But a 20% tariff means that many will have no choice but to raise prices. Around 80% of toys sold in the U.S. are made in China, according to industry reports. Curtis McGill, CFO of small toy maker Hey Buddy Hey Pal, called the move a nightmare scenario. McGill had just confirmed a price for a toy with one major retailer Wednesday, but then had to withdraw it after he heard about the tariffs. For the year-end holiday season, he estimates his toys will see a 10% price increase. And Walmart, the nations largest retailer, last week cited uncertainty about the health of the American consumer as it provided weaker-than-expected sales growth estimates for this year, sending shares lower. Worries about tariffs pushing prices higher have sent consumer confidence plunging, unwinding themodest gains that had occurred after the election. Christopher Rugaber and Anne D’Innocenzio, AP business writers AP writer Josh Boak contributed to this report.
Category:
E-Commerce
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