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Gen Z still believes in true love, even if the pursuit looks a little different from their parents generation. Thats according to a new Tinder x Harris Poll white paper shared exclusively with Fast Company. The survey was conducted online in the U.S. on behalf of Match Group by the Harris Poll from September to October 2025, among a nationally representative sample of 2,500 single adults ages 18 to 79. Some 80% of Gen Z singles said they believe they’ll find true love, and 74% said they believe they’ll get married, compared to 57% and 43% of all singles, respectively. That might surprise some at a time when young people are reportedly having less sex, going out less, and facing more rejectionromantic or otherwisethan ever before. Rather than signaling a romance recession for Gen Z, these trends point to an inflection point in dating culture. Traditional relationship milestones are becoming outdated. Young adults are slowing down their pursuit of finding the one, owning a home, and having kids. For now, Gen Zers are prioritizing micro-commitments over milestones. Previous generations often moved through commitment in a few headline steps: Define the relationship, meet the family, move in, get engaged, Devyn Simone, Tinders resident relationship expert, tells Fast Company. Gen Z still wants the ceremonies eventually, but theyre building proof along the way through everyday behaviors, and a lot of those behaviors show up first online. That might look like being added to Close Friends, sending voice notes, or being introduced to the group chat. The soft launch has become a modern relationship milestone. Of the single Gen Z respondents surveyed by Tinder, 46% who use social media said they soft launch their relationships, while 37% said they hard launch their relationships, compared with 12% and 10% of single social media users over the age of 45. The ultimate green flag For those who have hard launched a relationship on social media, 81% believe its an important sign of commitment. Location sharing is another modern way to hard launch a relationship in the internet age. Whats important to understand is that these arent frivolous internet behaviors, says Simone. Theyre Gen Zs way of making connections tangible and visible while still pacing themselves. Throughout different stagesfrom first date to marriage, and sometimes divorcemany share their relationships candidly online in much the same way they would with a trusted confidant: the good, the bad, and the ugly. Ick listsof instant turnoffs that end romantic interestare frequently crowdsourced online. Common offenses include being rude to service staff, or an inability to communicate or handle conflict, with 28% of Gen Z singles strongly agreeing that the ick is based on a lack of emotional competence or social skills, compared to just 17% of older singles. These social and emotional competencies have become more important for Gen Z than traditional compatibility markers like financial success or career achievement, according to Tinder. A boyfriend? In this economy? Gen Z expects romantic partners not only to have the skills to communicate but also the willingness to engage in those conversations. In a Tinder survey cited in the white paper, 56% said honest conversations matter, and those who dont meet the bare minimum are no longer being excused. Cynicism about heterosexual relationships is more widespread than ever. Only 55% of Gen Zers feel ready for romantic relationships right now, and 75% are not in a hurry to find a partner. Context matters. Gen Z is coming of age in a moment defined by economic uncertainty, shifting cultural norms around marriage and children, and a broader redefinition of what adulthood looks like, says Simone. Instead of making sweeping promises about forever, Gen Z tends to ask, Are we aligned right now? Are we building something that feels healthy? Rather than diving headfirst into a rental agreement, marriage, or any other kind of legally binding commitment, small milestones help build trust incrementally, reducing risk for a generation that has watched the social contract disintegrate before their eyes. That doesnt mean Gen Z is turning its back on connection. Quite the opposite: 33% of Gen Zers strongly agree that expanding their social network is important, compared to 20% of older singles. Maybe the real milestones were the friends we made along the way Instead of solely chasing romantic connections, Gen Z is also pursuing mentorship, community, and friendships that may or may not blossom into romance. For many Gen Z daters, connection might begin in group settings, shared interest spaces, or friend-of-a-friend dynamics, says Simone. What they need are tools that reflect how relationships actually unfold today: gradually, socially, and often in community. This has led Tinder and other dating apps to rethink how best to show up for Gen Z users, prioritizing micro-commitments over grand gestures. Tinder has recently introduced more casual modes for Gen Zers to meet each other, including its double-date feature and college mode, creating space for moments of connection without romantic pressure. Sometimes it begins with a follow, a voice note, a shared night out with friends, says Simone. “All these small signals that, over time, add up to something real.” Gen Zers arent giving up on romantic love. Theyre just going steady.
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E-Commerce
The home of the Mona Lisa is getting a new boss. Art historian Christophe Leribault, a veteran museum director, is taking over at the Louvre, shouldering the challenge of getting the worlds largest museum out of crisis after the brazen heist in October of the French crown jewels. French government spokeswoman Maud Bregeon announced Wednesday that Leribault is taking over from outgoing Louvre director Laurence des Cars, who resigned Tuesday. The difficulties he inherits are formidable. The daylight robbery among the highest-profile museum thefts in living memory exposed alarming security holes at the Paris landmark. The former royal palace has also suffered a broad array of other problems that have presented a picture of a treasured national institution spiraling out of control. They include a burst pipe near the Mona Lisa,” water leaks that damaged priceless books, aging buildings, staff walkouts over overcrowding, understaffing and ticket price hikes for most non-European visitors. Pressure for new leadership deepened in recent weeks when authorities revealed a suspected decade-long ticket fraud operation linked to the museum that investigators say may have cost the Louvre 10 million euros ($11.8 million). Leribault brings a proven track record. He has been running another world-renowned French landmark and tourist attraction, the Versailles Palace, overseeing an annual budget of about 170 million euros ($200 million). The former palace for French royalty west of Paris was the venue for Olympic equestrian sports when Paris hosted the summer games in 2024. Leribault also is a previous head of Paris Orsay Museum. He will be tasked with leading important projects that are crucial for the institutions future,” Bregeon said as she announced Leribaults appointment at the Louvre. They include security and modernization upgrades and the pursuit of a sweeping overhaul plan, branded Louvre New Renaissance,” that President Emmanuel Macron is championing. Unveiled by Macron in January 2025, the renovation, which could take up to a decade, aims to modernize a museum widely seen as overstretched and physically worn down by mass tourism. The plan includes a new entrance near the Seine River to ease pressure on I.M. Peis pyramid, new underground spaces and a dedicated room for the Mona Lisa with timed access all intended to improve crowd flow and reduce the daily crush of visitors that has become a symbol of the Louvres success and its dysfunction. The project is expected to cost about 1.15 billion euros ($1.35 billion) according to a recent report from France’s court of auditors. It will be partly funded by ticket revenue, state support, donations and income from the Louvre branch in Abu Dhabi. Bregeon described Leribault as very solid, trusted and said he’s expected to provide vision” and “calm to the museum. In a statement, the Culture Ministry highlighted his extensive experience at the helm of major institutions” and said Leribault will prioritize strengthening the security and safety of the Louvre’s buildings, its collections and visitors and staff, and restoring a climate of trust. Sylvie Corbet and John Leicester, Associated Press
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E-Commerce
The crypto market got some good news on Wednesday morning, as Circle reported better-than-expected earnings numbers, sending its stock soaring. Circle, a fintech company that issues and regulates stablecoins, among other things, reported fourth-quarter and full fiscal year 2025 earnings early Wednesday, which showed that total revenue grew 77% to $770 million during the fourth quarter, and net income for the quarter increased by $129 million. Adjusted EBITDA also grew 412% during the quarter. For the full year, total revenue grew 64% to $2.7 billion. In response, Circle shares took off, skyrocketing more than 15% during pre-trading. By midday Wednesday, the stock was up over 25%. Notably, the stock is down roughly 14% over the past month, and down 51% over the past six months. So, the positive earnings news offered investors some relief. The fourth quarter marked another step forward in Circles mission to build the infrastructure for an open, programmable internet financial system, said Jeremy Allaire, Co-Founder, CEO and Chairman at Circle, in a statement included with the earnings release. USDC adoption continued to expand globally as more enterprises, developers, and public institutions integrated digital dollars into real-world payments, treasury, and onchain financial workflows,” Allaire continued. “We saw strong engagement across our platform, meaningful progress toward launching Arc mainnet, continued growth in CPN TPV, and growing momentum for EURC and USYC. With increasing collaboration across traditional finance, fintech, and the public sector, Circle is helping build the infrastructure for a more open and resilient global financial system. The earnings report is also a good signal for the crypto market, which has taken a beating this year. The Nasdaq CME Crypto Index was up nearly 7% midday Wednesday, but remains down almost 30% since the beginning of the year. Another crypto index, the CoinDesk 20, was likewise up over 8%, but down 32% year-to-date. Overall, the crypto market has taken its licks in recent months for several reasons, including de-risking activity by investors, geopolitical concerns, and even changes in the SaaS market, all of which have crypto holders rethinking their positions. However, Circles numbers do indicate that the stablecoin businesswhich differs a bit from other crypto businesses in that stablecoins are backed by fiatcan be profitable.
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E-Commerce
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