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A new startup is leaning on the power of recommendations to spread the word about indie films. Olyn offers a direct-to-consumer platform for film and video distribution, enabling filmmakers to retain up to 90% of their revenue. Billed as Shopify for filmmakers, Olyn removes the platform as a middleman, eliminating ads and algorithm-driven recommendations. This allows movies to shine based on their own merits and be monetized directly through viewership. Ana Maria Jipa, cofounder and CEO of Olyn, told TechCrunch that the filmmakers are responsible for the movies promotion, while Olyn handles the rest. We provide all the tech that implies: from DRM, 4K streaming, casting, a full landing page that presents the film in the same way that it might appear on Netflix or Apple TV, plus all the other tools such as geo-targeting, analytics, and audience data, she said. They promote their movie with PR, journalists, bloggers, film critics, etc. The idea is that while filmmakers may not have access to the big marketing budgets of streaming giants, a recommendation from someone a user knows and trusts carries far more weight than a suggestion by a platform algorithm. On Olyn, filmmakers can rely on influencers, film critics, and content creators as distribution partners with purchase links appearing across their content, blogs, and social media. Olyn also provides filmmakers with detailed analytics on viewership, including the locations where their movie is performing well, total minutes watched, and a database of users who have viewed the film. This allows filmmakers to better understand their audience and use that information to inform and improve future projects. Jipa says Olyns global reach can also help battle piracysomething thats been an issue for film studios since the advent of the internet. If someone can pay for a movie and watch it instantly without the hassle of trawling the internet just to settle for a sketchy stream littered with ads, theyre much more likely to do so. And if you’re after a recommendation, the recent Brian Epstein biopic Midas Man, a film about the manager of the Beatles, just dropped on the platform.
Category:
E-Commerce
Nike is making a major play for female consumers and the athleisure market with its Skims partnership for a new womens brand called NikeSkims. Set to debut this spring, the line will include apparel, footwear, and accessories. The two companies are marketing it as a blend of what each brand is best known forNike for its innovation, sports science, and athlete insights, and Skims for its style and body-inclusive design. Over the past five years, Skims has redefined the intimates and casual apparel landscape, championing inclusivity and confidence,” Skims CEO and cofounder Jens Grede said in a statement. “Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, were poised to create a new standard in the activewear market.” [Photo: Nike] What makes NikeSkims unique The partnership marks the first time in Nike history it’s launched a new brand with an outside company. NikeSkims represents one of the most mass-market collaborations yet for Skims, which has partnered in recent years with the NBA, the North Face, and Dolce & Gabbana. It also solidifies the underwear and shapewear brands deeper push into sports apparel. Skims launched its men’s line with pro athletes Shai Gilgeous-Alexander, Nick Bosa, and Neymar Jr., and became the official underwear brand of the NBA, WNBA, and USA Basketball. NikeSkims indicated it isn’t ruling out apparel for men down the line. For Nike, it’s a chance to play catch-up in the athleisure space where it’s been lapped by competitors like Lululemon, Hoka, and On. Those brands early investment in comfortable activewear has paid off as the category has continued to grow in popularity since the pandemic. While Nike has traditionally anchored its entire design language in performance innovation, the Skims partnership offers the company a wider lane. Heidi ONeill, president of consumer, product, and brand at Nike, says NikeSkims will serve women so they can feel strong and sexy. Nike keeps charting its comeback The NikeSkims announcement is the latest step in the storied sports apparel brand’s attempt to right the ship, and a sign that Nike sees women and girls as key to regaining its footing. Nike aired its first Super Bowl ad in 27 years (starring an all-female cast of athletes including basketball star Caitlin Clark and U.S. track and field Olympian Sha’Carri Richardson), and its newest signature shoe, with Las Vegas Aces center Aja Wilson, was announced this month. “No footwear or apparel brand delivers the level of support Nike provides to womens sport and movement,” Amy Montagne, Nike Women’s VP and general manager, said in a statement. With NikeSkims, “were deepening that support.” By partnering with Skims, Nike is betting on the cultural cachet of a hip, younger brand, and the power of teamwork as it plots its comeback.
Category:
E-Commerce
The term polar vortex usually refers to the gigantic circular upper air weather pattern in the Arctic region. It is a normal pattern that is stronger in the winter and keeps some of the coldest weather bottled up near the North Pole. But at times, some of the vortex can break off or move south, bringing unusually cold weather south and permitting warmer weather to creep up north. This week, parts of the U.S. are experiencing the 10th and coldest polar vortex event this season. Weather forces in the Arctic are combining to push the chilly air into the U.S. and Europe. With record snow in New Orleans last month and drought and destructive wildfires in Southern California, this winter has not been normal. The latest projected cold outbreak will bring bone-chilling temperatures to the Northern and Central Plains for several days, starting Sunday. Wind chills dropped to minus 60 Fahrenheit (minus 51 Celsius) in parts of North Dakota Monday and minus 50 F (minus 46 C) in parts of Montana. Wind chills were expected to dip even lower Tuesday morning. Frostbite and hypothermia will occur if unprotected skin is exposed to these temperatures. An extended period of freezing temperatures could cause ruptured water pipes, the NWS warned Monday. Meteorologists expect strong winds to make the cold feel even worse. Every U.S. state but Hawaii, California, and Florida have some or all parts forecast to have a good chance of windchills of 20 degrees or below sometime next week, the National Weather Service predicted. Some experts say disruptions to polar vortexes are happening more frequently because of a warming world. A warmer Artic gives more energy to atmospheric waves that can drive weather patterns, making the waves more likely to disrupt the vortex and move colder air south into lower latitudes. Despite the unusually cold winter across the U.S., the world remains in an overall warming pattern. Earths average overall temperature set yet another monthly heat record in January. It was the 18th month of the last 19 that the world hit or passed the internationally agreed upon warming limit of 1.5 C (2.7 F) above preindustrial times.
Category:
E-Commerce
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