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To help a North Carolina community recovering from Tropical Storm Helene, a tulip farm in the Netherlands gave the gift of flowers. Dutch Grown runs a tulip farm in Voorhout, South Holland, and a warehouse in West Chester, Pennsylvania, where it ships out its flower bulbs to customers across the U.S. After Helene devastated western North Carolina last September, Marco Rosenbruck, a Dutch immigrant who moved to the region, reached out to the company with photos of the devastation asking for a few boxes of bulbs. Dutch Grown ended up sending 31 boxes filled with 10,000 bulbs for tulips, daffodils, and peonies. [Photo: ExploreAsheville.com] “At Dutch Grown, our motto is: ‘To plant a garden is to believe in tomorrow.’ When tulips bloom in spring, they bring hope and joy to the entire community. Dutch Grown co-owner Ben Rotteveel tells Fast Company. The company’s generosity has now helped Rosenbruck’s new home of Swannanoa, North Carolina, beautify a local park. Rozenbroek engaged the help of a local student for some landscape design to plant the bulbs, and they’re expected to bloom for the first time this spring. “Flowers give hope,” Rozenbroek told Blue Ridge Public Radio. [Photo: ExploreAsheville.com] North Carolina officials estimate Helene did $59.6 billion worth of damage in the state, and Swannanoa, a community of more than 5,000 people about a hour north of the South Carolina border, was especially devastated. The storm took out a bridge and damaged homes, but in the aftermath of the storm, Grovemont Park, where the flowers were planted, became a hub for the community where meals were distributed. [Photo: ExploreAsheville.com] Gardening can have unexpected benefits for communities recovering from disasters. Research into community gardens in New Orleans after Hurricane Katrina and New York City after Hurricane Sandy found these spaces help build resilience because they empowered residents and helped connect them with each other, strengthening the social bonds needed to rebuild together. Grovemont Park has already done that for Swannanoa, and now the flowers will serve as a reminder. Landscape design can make our public areas more welcoming. By beautifying and intentionally designing outdoor spaces that people are meant to spend time in and enjoy, landscape design gives a physical dimension to community. Through this massive planting endeavor in North Carolina, Rozenbroek created an inviting, functional, and visually harmonious space as the community continues to rebuild from Helene. “After the storm, we figured out that community is the basics of everything,” says Rozenbroek. “People are willing to help each other and to make beauty. Isn’t that where humanity is meant to be?” [Photo: ExploreAsheville.com] Tulips don’t help build bridges or homes, but that doesn’t mean Dutch Grown’s gift won’t have an impact. The tulip garden shows the practical benefits of beautification; creating a relatively low-lift project that allows those recovering from disaster to grow closer and rebuild together; and allowing community members to rest their eyes on the perennial joys and habits of spring.
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E-Commerce
Remember when Netflix cost $9 per month and The New York Times website was free? Well, the days of online media feeling like a bargain are long gone. Today, its become a costly convenience. But there are still great deals to be had, thanks to cheap yearlong introductory subscriptions, budget bundles, and libraries. One thing to skip: those one-month free trials that are easy to sign up for but even easier to forget to cancel. Here are some of the best ways to truly save on digital media. Free content with ads or from the library Free news sources include the Associated Press, the BBC, DW (Germanys international broadcaster, available in English), The Free Press, The Guardian, and NPR. Many other sites offer a portion of their content free. You can also tap into free content newsletters and podcasts from typically paid sources such as Forbes, The New York Times, and The Wall Street Journal. In fact, most podcasts are free to stream (though they may include ads), from Joe Rogan to Jon Stewart. Meanwhile, a library card can help you score a world of free media through apps. Libby provides e-books and audiobooks on phones, tablets, and the web. Hoopla has e-books, audiobooks, movies, TV shows, music, and comics, with apps for phones, tablets, and smart TVs. Your library may not have every title you want, or there may be a waitlist. But its a great place to start. For more TV and movies, skip Hulu and Netflix in favor of Amazon FreeVee, Pluto TV, the Roku Channel, and Tubi. They are ad-supported, but nowadays so is the basic tier of most paid services. If you can handle commercials every few songs, check out the free tiers of Deezer, SoundCloud, Spotify, and YouTube Music. Long-term introductory subscriptions Many news outlets offer steeply discounted introductory rates for digital and digital/print subscriptions. As of this writing, deals include: six months of The New York Times for $4 a month; a year of The Wall Street Journal for $8 a month; and The Washington Post for just $40 a year. The San Francisco Chronicle offered three months for 25 cents, and the Los Angeles Times had four months for a single dollar. (For even more options, check out DiscountMags.) At the end of the introductory period, newspapers may offer further discounts to keep you from canceling. Streaming deals change more often, so keep an eye out. They have included a year of Hulu at 99 cents per month or three free months of Peacock (both with ads). Spotifys ad-free Premium plan is free for three months. Shared subscriptions You may save with a subscription that allows you to add one or more people at a discount, or even for free. For example: Two people can get one year of The Washington Post for $60. Depending on the plan, Netflix lets you add either one or two people at $6.99 a month for service with ads or $8.99 without. Spotify offers a dual ad-free subscription for $16.99 a month and a six-person family plan for $19.99 (versus $11.99 for one person), but everyone has to live at the same address. Amazon Family allows a Prime member to add one adult (related or not) and up to four children and four teens to share e-books and some other media for free. Apple Family Sharing allows up to six people to access much of what the first person subscribes to, such as AppleTV+, at no extra charge. Bundled subscriptions Savings on video bundles are often small, and may not help if the individual streamers are offering their own discounts. One to consider is the bundle of Hulu, Disney+, and Max (including HBO, Studio Ghibli, CNN, Food Network, The CW, and others) for $16.99 a month with ads or $29.99 without. For news, you can get Barron’s, The Wall Street Journal, MarketWatch, and Investors Business Daily at $16 a month for one year. For $12.99 a month, Apple News+ provides a selection of content from over 500 sources, including The Atlantic, Bon Appétit, National Geographic, The New Yorker, Vanity Fair, The Wall Street Journal, and (ahem) Fast Companyall shareable with five other people. Look closely at bundles with wireless carriers. For instance, T-Mobiles $85-a-month Experience More plan adds AppleTV+ and Netflix (with ads) for $35 more per line, per month than its Essentials Saver plan. But subscribing to both streamers on your own costs only $17.98. Experience More may be worthwhile for its additional wireless features, but not just for streaming. Buying a significant piece of Apple hardware (it varies by service) gets new users three free months of AppleTV+, Apple Music, Apple News+, Apple Fitness+, and Apple Arcade. The companys Apple One bundle starts with TV+, Music, Arcade, and 50GB of iCloud storage for $19.95 a month, versus $28.96 if bought separately. For $25.95, you can share all that, plus 200GB of storage, with five people. Throwing in Fitness+, News+, and 2TB raises the price to $37.95. Student, teacher, and military discounts The pricey Financial Times is free to pre-college students and their teachers at participating schools. Students and teachers can get a digital subscription to The Economist for 75% off. In addition, universities may offer free subscriptions to news outlets for students, faculty, and staff. Hulu offers students its ad-supported plan for $1.99 a month. Spotify bundles that plan plus its ad-free Premium service for $5.99. Apple charges the same for ad-free Music and (for a limited time) TV+. Peacock runs $2.99 (versus $7.99) for the first year. (The site Student Beans keeps track of deals on media subscriptions and many other items.) There are several options for military personnel, such as Peacock Premium at $3.99 a month for 12 months. Paramount+ offers a 50% discount for the life of any subscription plan. (Military discount sites The Exchange and GOVX list more deals.) You may be feeling overwhelmed by all these cheap and free offerings for all kinds of people and all kinds of media, but thats better than being overwhelmed with big bills.
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E-Commerce
Lets be clear: We shouldnt expect kids to be experts in financial literacy. As much as they love YouTube, I doubt many spend their time watching videos of Warren Buffett. However, the oldest members of this Gen Alpha group will become adult consumers soon enough, and between the way they approach money and their perception of spending, two things are quite clear. The first is that regardless of their industry, companies will be put to the test by this generation. The second is that Gen Alpha may have a rude awakening when faced with the harsh realities of life. Weve done several studies on Gen Alpha, with the most recent focusing on their thoughts and interactions within five key industries: beauty, automotive, financial services, food, and luxury. And while we uncovered many great insights, I cant help but focus on the spending. Seventy percent of respondents say they have a basic understanding of money, and again, at their age, we shouldnt necessarily assume that to be the case. However, other findings paint a picture of a generation that has a taste for the finer things in life, high expectations, and increasing influence. Luxury possessions are of value to Alphas Typical toys and video games arent the only things catching the attention of Gen Alpha; they have big dreams about the life theyll one day lead. Thirty-five percent aspire to own a luxury car when they are older, and who could blame them? But did you know that 68% already own a luxury product by the time they turn 10 years old? While they place plenty of value on digital goods and their digital identities, 66% say they would pay a premium for real-life products. Alphas believe they are entitled to what they want, when and how they want it How will they pay for these luxury high-end items? Early signs indicate it wont be through traditional institutions but through e-wallets and online banks. Alphas top five favorite financial brands are PayPal, CashApp, Visa, Apple Pay, and Venmo. Companies that dont offer these digital payment options may miss out on purchases. Additionally, others that dont provide flexibility on the products themselves could face similar pushback because Alphas want to customize. In fact, 58% of respondents would rather customize a car than save money by purchasing a standard model. Im sure youre noticing the theme of a lack of frugality, which aligns with an eye-opening mindset: 75% of Alphas say they deserve to get most of the things they want. Parents are giving Alphas a meaningful decision-making voice Perhaps this financial ambition and confidence stems from the parents, who say their children play a central role in many decisions within their households. For example, 61% believe their kids have final say on which car the family purchases, and the same percentage believe their kids have influence over what the family eats. While they have a voice in the choice, we must also acknowledge that they likely arent feeling the impacts of those decisions because they arent yet financially responsible for the purchases. Kids dream big, and thats a good thing. That inspiration and imagination should never be discouraged, and there are only so many real-world considerations they can apply when theyve had minimal experience. That being said, companies that arent keeping Gen Alphas perspectives at the forefront of their strategies could find themselves drastically off the mark when these consumers reach purchasing age. At the same time, Alphas appear to be experiencing a false sense of reality on the accessibility and affordability of luxury or customized products. Both trends could impact the way this generation budgets and manages money, how it prioritizes desired purchases, and its brand loyalty. Of course, they are still young, and these feelings could change quickly. But based on the data we have today, the companies that meet Alphas experiential needs in areas like flexible options and digital payments could have an advantage. And to the social media creators posting financial literacy content, I dont think youll have a hard time getting engagement from Alphas once they start paying their own bills.
Category:
E-Commerce
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