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It looks like ordinary paint, but a new coating called Lilypad Paint has a hidden ability to pull moisture out of the air. It works like a dehumidifier, without the energy use. If its on the wall in your bathroom, it can suck water vapor out of the air after youve taken a shower. The paint holds the humidity in nano-size pores, and then slowly releases it as humidity levels fall in the room. Under the paint, a layer of custom primer acts like a smart gatekeeper ensuring that vapor doesnt end up accumulating in the wall, says Derek Stein, founder and CEO of Adept Materials, the startup behind the product. A passive fix for moisture in modern buildings The tech spun out of Steins research as a physics professor at Brown University. While working with students on the design of a solar-powered house, he learned about a growing problem: As buildings become more energy-efficient, air quality can get worse. As were making buildings really, really tight thermally, they tend to trap in moisture and trap in air, Stein says. A new house might use less energy for heating and cooling but more for ventilationand if the system doesnt work perfectly, the home could end up with mold. Older houses that dont have mechanical ventilation also often have mold problems. [Photo: Adept Materials] Stein iterated on new materials that could passively regulate humidity inside a building and landed on the idea of a simple two-layer structure. Its like a material machine that can regulate humidity in a space while also teaching direction to the wall, he says. The design moves moisture out of the wall while preventing it from getting in. In conversations with the construction industry, Stein realized there was a clear demand for a product like this. In 2018, he left Brown and launched the startup to bring it to market. It became clear to me that to make this happen on any realistic time scale, I had to leave the ivory tower and go out into the proverbial real world to do this, he says. Scaling up outside the lab The basic tech, which the company calls Vaporwisp, could be incorporated in many different building materialsdrywall, for example, would benefit from humidity management. Adept Materials is also developing a new building wrap for construction that can keep moisture out without trapping it inside. In a seed round of funding a little over a year ago, investors included large home builders like D.R. Horton. Why are home builders investing in this? Its not just because of the paint. A lot of their problems, operationally, are related to moisture, says Stein. (The technology can also have broader applications, including packaging to keep food fresh longer, or moisture-wicking clothing.) Paint was a logical place to start in part because its used both by builders and by consumers working on DIY projects. And unlike drywalla low-margin, unbranded productpaint is something consumers can seek out by brand. [Photo: Adept Materials] In hundreds of lab tests on the paint, the team showed that the system worked as expected to absorb and release moisture. In two identical rooms filled with humidity sensors, testers painted one with Lilypad and one with ordinary paint, and ran a series of humidity assessments. The new paint kept moisture out of the walls. The process works as long as the paint is on the walls. In other words, the performance is tied to its physical properties, not to chemical additives that can wear out. Lilypad works because it gives moisture a place to go, and a way back out, Stein explains. When humidity rises, water temporarily clings to tiny surfaces inside the paint. When the air dries, that moisture naturally releases back into the room. Its the same everyday process that makes a bathroom mirror fog up and then clear again. The difference is scale: Inside a gallon of Lilypad, those invisible surfaces add up to about a million times the area of a mirror. After ensuring that the coating worked as expected on humidity, the company optimized it as a paint. The finish had to be perfect. It was engineered to flow onto walls as smoothly as top paint brands. We’ve really been engineering this to be a no-compromise paint, Stein says. The other thing, as a startup company, without the economies of scale that Sherwin-Williams and Benjamin Moore will have, we’re not going to be able to compete on price. And so we’re necessarily going to be competing with higher-end products. . . . We cannot be deficient in any of that. Because its being sold not just as a paint, but as a coating to control moisture, its sold at a premium: A kit with a gallon of primer and a gallon of paint goes for $175. [Photo: Adept Materials] At launch, the coating is available only in white. There’s a a kind of poorly kept secret within the paint industry that about 80% of paint sales are whites, Stein says. So people go into the paint store, they bring the pillows and a sample of the drapes and the whatever and they’re checking all the colors, and after an hour they go up to the front and they say, ‘A gallon of double white.’ We wanted to free people of the decision paralysis and free ourselves of the operational headaches of having to offer every color under the rainbow. He notes that the company can easily add colors later. Saving energy and money In an ultra-tight new building like a passive house, the paint cant replace mechanical ventilation. But it can reduce how much ventilation needs to be used, saving energy. “If you can automatically regulate humidity, it can lighten the load on the HVAC systemand that’s not insignificant,” Stein says. “The fraction of energy that goes to managing humidity in a building is typically . . . about 10% to about 40%.” In an older building, Lilypad coating can reduce moisture without the need to install expensive new HVAC systems. Adept Materials is now in discussions with the Boston Housing Authority about a pilot that would test the paint inside public housing apartments that don’t have exhaust fans in bathrooms. “It’s accessible by design,” Stein says. “My hope is that while we are releasing this and people are going to be putting it in fancy remodels, there’s also the opportunity to put it into public housing.”
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E-Commerce
Need some recipe inspo for dinners this week? Look no further than the latest viral food trend on TikTok: boy kibble. The gym bros answer to girl dinner, which gained traction online in 2023 as an artfully arranged snack plate, boy kibble is consumed mainly by men trying to hit their protein goals while keeping calories low. Its 8PM and Im rawdogging some 93/7 ground beef, one enthusiast posted on TikTok. Were not the same. @thequadfather03 #boykibble #girldinner #fyp original sound – thequadfather03 In an era of strange diets (see meatfluencers scarfing down whole sticks of butter and wellness warriors championing E. coliriddled raw milk) a meal that consists largely of rice, minced meat, and perhaps a handful of vegetables isnt particularly shocking. Minor details like flavor matter less than how quickly and efficiently macros can be consumed. Here, food is simply fuel. A profile of the typical boy kibble consumer has emerged. Social media suggests these men are often corporate workers, the kind who also order a slop bowl for lunch from Cava or Sweetgreen. That said, some are pushing back on the stereotype. Making boy kibble in a girl-dinner-trying-to-add-protein-to-my-meal way, not a scary-villainous-bro way, one creator posted. The viral food trend has also been referred to as human kibble online, with women spotted eating it too. Substitute the ground beef for tofu and I feel horribly seen. Still, scrolling social media, it appears to skew male. @reginmantuano making boy kibble and i genuinely hit a bro state original sound – sunshinebenzi The act of cooking and consuming boy kibble is now known as ground beef oclock. One viral video shows two men in stacked apartment windows, both simultaneously pan-frying what we can only assume is ground beef. Boyhood, the caption reads. @cpla20 Boyhood original sound – NickiMVerses – Running home for ground beef oclock reads another video’s caption. In the clip, a man maintains a vice grip on his pack of beef while striding purposefully back to his apartment. @daniellafernandareyes he saw that 93/7 on sale #fypviral #fyp #newyork #nyc #financebro – Still, many people can relate to the feeling that coming up with a meal that sits within the Venn diagram of healthy, easy, and delicious every night for the rest of our lives can feel overwhelming. It may be part of why a recent viral New York Times article about Americans DoorDash habits struck a nerve. Genuinely unnerved by the DoorDash discourse, one X user wrote. I am Gods worst and most unwilling cook and yet when I say I dont cook I mean I put $11 worth of pre-marinated meat in the air fryer and serve it with $2 worth of rice. Genuinely unnerved by the DoorDash discourse I am Gods worst and most unwilling cook and yet when I say I dont cook I mean I put $11 worth of pre-marinated meat in the air fryer and serve it with $2 worth of rice. Youre telling me a large number of people cant even do that pic.twitter.com/mr3H9nTaWW— Charlotte Lee (@cljack) February 2, 2026 In that context, boy kibble isnt a sign of grindset optimization maxxing. Instead, its a simple, nutritious, and affordable way for burned-out workers to take one responsibility off their plates.
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E-Commerce
On the way to work, you see a TikTok video of the president admitting to a crime. In the elevator, you hear your favorite band, but the song is completely unfamiliar. At your desk, you open an email from an executive in another department. It contains valid sales information and discusses a relevant legal issue, but the wording sounds oddly wooden. After lunch, the CEO sends all managers a link to a new app she had casually proposed just a few days earlier. Later, you interview a job candidate via Zoom, but the person looks different from his LinkedIn picture. Any or all of these thingsthe video, the song, the email, the CEOs app, the candidatecould have been generated by AI tools or agents. But our epistemic defaults, I’d argue, are still set to assume these things are human-created unless available information proves otherwise. We have not yet entered a zero-trust paradigm where content is generated unless proven authentic. Instead, we find ourselves in an anxious middle ground. The question now arises whenever we encounter a new image, video, or piece of information: Is this AI-generated? Increasingly, the answer will be yes. We are close enough to that zero-trust reality that we can see it approaching on the horizon. Beyond deepfakes Deepfakes were just the beginning. AI-generated video designed to mislead or incite was, not so long ago, seen as a novelty. Now its common in everything from revenge porn to politics. AI-generated music has gone mainstream. Last year, a fully generated country song called Walk My Walk by Breaking Rust reached No. 1 on the Billboard Country Digital Song Sales chart in the U.S. An AI-generated TV ad, made with Googles Veo 3, Gemini, and ChatGPT, ran during Game 3 of the NBA Finals last year. According to a Gallup Q3 2025 report, 45% of U.S. employees now use AI at work. In a similar vein, the email deliverability firm ZeroBounce found in a September 2025 survey that one in four workers use AI daily to draft emails, and that number has likely increased. The same survey found that a quarter of workers suspect their performance review was written using AI. By most accounts, the use of AI agents in corporate workflows is still in the early innings. But AI companies say were moving toward a future in which agents from different departments collaborate to complete back-office tasks, such as compensating suppliers, or to compile decision-support materials, like a business case for entering a new market or making an acquisition. Its already likely that AI agents, including deep research or business intelligence tools, play some role in assembling reports managers receive at work. Amazons AWS says its customers have used AI agents to save more than 1 million hours of manual effort. McKinsey predicts that by 2030 the use of agents and robots could create about $2.9 trillion in value in the U.S. if organizations redesign their workflows for people, agents, and robots working together. (Of course, McKinsey wants to help them do that.) Depending on her technical savvy, the CEO mentioned above may have mocked up a new app using Replit or Bolt. These so-called vibe-coding tools can generate a credible proof of concept in a weekend. She may then have handed it off to software engineering, whose developers might use Claude Code, Codex, or Cursor to turn the idea into a production-ready app that connects to company databases and third-party tools. A late-2025 Stack Overflow study claims that about 84% of developers now use, or plan to use, AI coding tools, with roughly half already using them daily. When applying for remote jobs, more candidates are trying to improve their odds with AI tools that enhance their face or voice or generate answers in real time during interviews. The voice authentication firm Pindrop says that in its own video interviews it regularly encounters applicants using deepfake software and other generative AI tools to try to land a job. Gartner predicts that by 2028 a quarter of all remote applicants will be AI-generated. Deepfakes once threatened to distort reality; now the distortion is structural, embedded in the systems that produce culture, manage companies, and decide who gets hired. AI, weaponized But the scammer may have a different goal in mind, and this points to scenarios where generative AI tools arent just used as timesavers, but as weapons. AI can help conceal the real identities of job applicants who are trying to extract sensitive company information or, worse, secure a role in order to install ransomware. Scammers are also increasingly using advanced face- and voice-swapping tools for outright fraud. In 2024, a team of scammers posed as top executives of the engineering firm Arup during a video call using sophisticated AI tools. They tricked a finance employee into sending them $25 million. We sense that our epistemic defaultsour AI slop detectors, if you willmay lag behind what technology can already do. And that suspicion is correct. The holy-shit moments accompanying new AI breakthroughs now arrive with striking regularity. Recently, some users and journalists concluded that the OpenClaw agent platform had become sentient after watching agents complete tasks independently, deploy humans to finish assignments, and then gather in their own online forum to discuss it. At the same time, many ChatGPT users are grieving the forthcoming loss of GPT-4o because they developed a personal attachment to the model. New Chinese video generation systems such as ByteDance’s Seedance 2.0 and Kling 3.0 are producing highly controllable video thats increasingly difficult to distinguish from footage captured by a camera. The next tech wave Social networks, in many ways, act as intermediariesproviding a wide-angle lens through which a person sees the world. To increase engagement and ad views, Facebook distorted that lens, to the detriment of both democracy and children. This week, Facebook-parent Meta is defending itself in a Los Angeles courtroom after years of deploying design features, including endless scroll, that critics say proved harmfuly addictive for younger users. That was the last tech revolution, and it depended on user-made content. But with AI, the web can generate its own content on demand. This may put an immense amount of power in the hands of a few AI companies, perhaps even more so than was given to social media companies. With so much money and influence at stake, the question is whether AI companies will do what firms like Meta did not and draw a clear line between human-created and machine-generated content. I seriously doubt it, especially with a billionaire class and a Trump administration doing everything possible to stifle legislation that might protect AI consumers. If thats the case, then maybe taking a zero-trust approach to everything that appears on our screens is the only rational path forward.
Category:
E-Commerce
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