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“Snow Will Fall Too Fast for Plows,” ICE STORM APOCALYPSE, and Another Big Storm May Be Coming … were all headlines posted on YouTube this past weekend as the biggest snowstorm in years hit New York City. These videos, each with tens or hundreds of thousands of views, are part of an increasingly popular genre of weather influencers,” as Americans increasingly turn to social media for news and weather updates. People pay more attention to influencers on YouTube, Instagram, and TikTok than to journalists or mainstream media, a study by the Reuters Institute and the University of Oxford found in 2024. In the U.S., social media is how 20% of adults get their news or weather updates, according to the Pew Research Center. Its no surprise, then, that a number of online weather accounts have cropped up to cover the increasing number of extreme weather events in the U.S. While some of these influencers have no science background, many of the most popular ones are accredited meteorologists. One of the most viewed digital meteorologistsor weather influencersis Ryan Hall, who calls himself “The Internet’s Weather Man” on his social media platforms. His YouTube channel, Ryan Hall, Yall, has more than 3 million subscribers. Max Velocity is another. He’s a degreed meteorologist, according to his YouTube bio, who has 1.66 million followers. Reed Timmer, an extreme meteorologist and storm chaser, also posts to 1.46 million subscribers on YouTube. While most prefer to avoid the bad news that comes with bad weather, I charge towards it, Timmer writes in the description section on his channel. The rising popularity of weather influencers is stemming not just from a mistrust in mainstream mediawhich is lingering at an all-time lowbut also from an appetite for real-time updates delivered in an engaging way to the social-first generation. YouTube accounts like Halls will often livestream during extreme weather events, with his comments section hosting a flurry of activity. Theres even merch. Of course, influencers are not required to uphold the same reporting standards as network weathercasters. Theres also the incentive, in terms of likes and engagement, to sensationalize events with clickbait titles and exaggerated claims, or sometimes even misinformation, as witnessed during the L.A. wildfires last year. Still, as meteorologists navigate the new media landscape, the American Meteorological Society now offers a certification program in digital meteorology for those meteorologists who meet established criteria for scientific competence and effective communication skills in their weather presentations on all forms of digital media. While we wait to see whether another winter storm will hit the Northeast this weekend, rest assured, the weather influencers will be tracking the latest updates.
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E-Commerce
You know the ancient proverb: Give a man a fish, and you feed him for a day; teach a man to fish, and you feed him for a lifetime. For leaders, first-generation AI tools are like giving employees fish. Agentic AI, on the other hand, teaches them how to fishtruly empowering, and that empowerment lifts the entire organization. According to recent findings from McKinsey, nearly eight in ten companies report using gen AI, yet about the same number report no bottom-line impact. Agentic AI can help organizations achieve meaningful results. AI agents are highly capable assistants with the ability to execute tasks independently. Equipped with artificial intelligence that simulates human reasoning, they can recognize problems, remember past interactions, and proactively take steps to get things donewhether that means knocking out tedious manual tasks or helping to generate innovative solutions. For CEOs juggling numerous responsibilities, agentic AI can be a powerful ally in simplifying decision-making and scaling impact. Thats why I believe it belongs on every CEOs roadmap for 2026. As CEO of a SaaS company grounded in automation, Ive made it a priority to incorporate agentic AI into our everyday workflows. Here are three ways you can put it to work in your organization. 1. Take the effort out of scheduling Starting with one of the most basic functions of any organizationand one that can easily become a time and energy vacuumscheduling is perfect fodder for AI agents. And they go well beyond your typical AI-powered scheduling tool. For starters, theyre adaptable. AI agents can monitor incoming data and requests, proactively adjust schedules, and notify the relevant parties when issues arise. Lets say your team has a standing brainstorming session every Wednesday and a new client reaches out to request an intro meeting at the same time. Your agent can automatically respond with alternative time slots. On the other hand, if a client needs to connect on a time-sensitive issue, your agent can elevate the request to a human employee to decide whether rescheduling makes sense. You can also personalize AI agents based on your unique needs and priorities, including past interactions. If, for example, your agent learns that you religiously protect time for deep-focus work first thing in the morning, it wont keep proposing meetings then. By delegating scheduling tasks, organizationsfrom the CEO to internsfree up time for higher-level priorities and more meaningful work. You can build your own agent, or get started with a ready-to-use scheduling assistant that offers agentic capabilities, like Reclaim.ai. 2. Facilitate idea generation and innovation When we talk about AI and creativity, the conversation often stirs anxiety about artificial intelligence replacing human creativity. But agentic AI can help spark ideas for engagement, leadership development, and strategic initiatives. The goal is to cultivate the conditions in which these initiatives can thrive, not to replace the actual brainstorming or strategic thinking. For example, you can create an ideation-focused AI agent and train it on relevant organizational contextperformance data, KPIs, meeting notes, employee engagement data, culture touch points, and more. Your agent can continuously gather new information and update its internal knowledge. When the time comes for a brainstorming or strategy session (which the agent can also proactively prompt), it can draw on this working organizational memory plus any other resources it can access, and tap generative AI tools like ChatGPT or Gemini to generate themes, propose topics, and help guide the discussion. Meanwhile, leaders remain focused on evaluating ideas, decision-making, and execution. 3. Error-free progress updates and year-end recaps While generative AI can be incredibly powerful, the issue remains that it is largely reactive, not proactive. When it comes to tracking performance, team KPIs, and organizational progress, manual check-ins are still required. As Ive written before, manual tasks are subject to human error. Calendar alerts go unnoticed. Things slip through the cracks. Minor problems become big issues. One solution is to design an AI agent that can autonomously monitor your organizations performance. Continuous, real-time oversight helps ensure processes run smoothly and that issues are flagged as soon as they arise. For example, if your company sells workout gear and sees a postNew Year surge in fitness resolutionsand demand for a specific productan agent can track sales patterns and alert the team to inventory shortages. An AI agent can also independently generate reports, including year-end recaps that are critical for continued growth. Rather than waiting to be prompted by a human, they can do the work alone and elevate only the issues that require human judgment. Agents have the potential to create real value for organizations. Importantly, leaders have to rethink workflows so AI agents are meaningfully integrated, fully liberating employees from rote, manual tasks and freeing them to focus on more consequential, inspiring work like strategy and critical thinking. Ive found this leaves employees more energized, and the benefits continue to compound.
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E-Commerce
TikTok agreed to settle a landmark social media addiction lawsuit just before the trial kicked off, the plaintiffs attorneys confirmed. The social video platform was one of three companies along with Metas Instagram and Googles YouTube facing claims that their platforms deliberately addict and harm children. A fourth company named in the lawsuit, Snapchat parent company Snap Inc., settled the case last week for an undisclosed sum. Details of the settlement with TikTok were not disclosed, and the company did not immediately respond to a request for comment. At the core of the case is a 19-year-old identified only by the initials KGM, whose case could determine how thousands of other similar lawsuits against social media companies will play out. She and two other plaintiffs have been selected for bellwether trials essentially test cases for both sides to see how their arguments play out before a jury and what damages, if any, may be awarded, said Clay Calvert, a nonresident senior fellow of technology policy studies at the American Enterprise Institute. A lawyer for the plaintiff said in a statement Tuesday that TikTok remains a defendant in the other personal injury cases, and that the trial will proceed as scheduled against Meta and YouTube. Jury selection starts this week in the Los Angeles County Superior Court. It’s the first time the companies will argue their case before a jury, and the outcome could have profound effects on their businesses and how they will handle children using their platforms. The selection process is expected to take at least a few days, with 75 potential jurors questioned each day through at least Thursday. A fourth company named in the lawsuit, Snapchat parent company Snap Inc., settled the case last week for an undisclosed sum. KGM claims that her use of social media from an early age addicted her to the technology and exacerbated depression and suicidal thoughts. Importantly, the lawsuit claims that this was done through deliberate design choices made by companies that sought to make their platforms more addictive to children to boost profits. This argument, if successful, could sidestep the companies’ First Amendment shield and Section 230, which protects tech companies from liability for material posted on their platforms. Borrowing heavily from the behavioral and neurobiological techniques used by slot machines and exploited by the cigarette industry, Defendants deliberately embedded in their products an array of design features aimed at maximizing youth engagement to drive advertising revenue, the lawsuit says. Executives, including Meta CEO Mark Zuckerberg, are expected to testify at the trial, which will last six to eight weeks. Experts have drawn similarities to the Big Tobacco trials that led to a 1998 settlement requiring cigarette companies to pay billions in health care costs and restrict marketing targeting minors. Plaintiffs are not merely the collateral damage of Defendants products, the lawsuit says. They are the direct victims of the intentional product design choices made by each Defendant. They are the intended targets of the harmful features that pushed them into self-destructive feedback loops. The tech companies dispute the claims that their products deliberately harm children, citing a bevy of safeguards they have added over the years and arguing that they are not liable for content posted on their sites by third parties. Recently, a number of lawsuits have attempted to place the blame for teen mental health struggles squarely on social media companies, Meta said in a recent blog post. “But this oversimplifies a serious issue. Clinicians and researchers find that mental health is a deeply complex and multifaceted issue, and trends regarding teens’ well-being aren’t clear-cut or universal. Narrowing the challenges faced by teens to a single factor ignores the scientific research and the many stressors impacting young people today, like academic pressure, school safety, socio-economic challenges and substance abuse.” A Meta spokesperson said in a statement Monday the company strongly disagrees with the allegations outlined in the lawsuit and that it’s confident the evidence will show our longstanding commitment to supporting young people. José Castaeda, a Google spokesperson, said Monday that the allegations against YouTube are simply not true. In a statement, he said Providing young people with a safer, healthier experience has always been core to our work.” TikTok did not immediately respond to a request for comment Monday. The case will be the first in a slew of cases beginning this year that seek to hold social media companies responsible for harming children’s mental well-being. A federal bellwether trial beginning in June in Oakland, California, will be the first to represent school districts that have sued social media platforms over harms to children. In addition, more than 40 state attorneys general have filed lawsuits against Meta, claiming it is harming young people and contributing to the youth mental health crisis by deliberately designing features on Instagram and Facebook that addict children to its platforms. The majority of cases filed their lawsuits in federal court, but some sued in their respective states. TikTok also faces similar lawsuits in more than a dozen states. By Kaitlyn Huamani and Barbara Ortutay, AP technology writers
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E-Commerce
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