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What are the most effective PR tactics for B2B firms? What are the biggest challenges they face with their PR programs? Read the full article at MarketingProfs
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Marketing and Advertising
When rail operator Eurostar unveiled its new uniform collection last week, coinciding with Paris Fashion Week, one detail stood out: skirts are now available to any team member who wants to wear one, regardless of gender. The policy applies across all 2,600 employees working on trains and in stations, making Eurostar one of the first major European transport operators to fully embrace gender-neutral workwear options.Developed in collaboration with 80 colleagues and designer Emmanuelle Plescoff, the collection features interchangeable pieces designed to accommodate individual expression. While the uniforms blend French tailoring, Brussels and Amsterdam street art influences, and British Dr. Martens, it's the inclusive approach to traditionally gendered garments that's generating conversation. The move has predictably attracted criticism from conservative commentators, but Eurostar has been clear: the uniform reflects the diversity of its teams and customers, and everyone is welcome to dress in a way that feels authentic to them.TREND BITEEurostar's gender-inclusive uniform policy sits at the intersection of workplace culture change and brand values in action. As social attitudes around gender expression evolve particularly among younger demographics rigid dress codes increasingly feel outdated and alienating. Forward-thinking employers recognize that allowing staff to present themselves authentically is as much about recruitment and retention as it is about progressive optics. Could your brand's employee policies become as powerful an expression of its principles as any marketing campaign?
Category:
Marketing and Advertising
In New York's West Village, Anthropic has momentarily transformed an Air Mail newsstand into a space for contemplation and connection. Open through October 7th, it's a Claude-branded haven where visitors can work, read or simply have a ponder over coffee. The pop-up drew lines down the block on opening day, and there was a run on free thinking caps baseball caps emblazoned with the word "thinking." Visitors sat around with coffee, books and pen and paper, not screens, answering Anthropic's call for a "zero slop zone" (a pointed reference to the proliferation of low-quality AI-generated content flooding the internet). The activation aligns with Claude's positioning as a thinking partner rather than a replacement for human intelligence. By emphasizing analog thinking tools, Anthropic is staking out territory in the increasingly crowded AI landscape. The brand's pitch? Technology that accelerates human progress rather than replacing human intelligence. The vintage aesthetic reinforces this message, evoking trust through familiarity at a moment when many view AI with apprehension.TREND BITEAs AI anxiety intensifies and digital exhaustion hits new highs, Anthropic's analog approach taps into a broader cultural desire for depth over speed, quality over quantity and human connection over algorithmic efficiency. By creating a physical space that celebrates contemplation and creativity, the company acknowledges what many consumers already sense: that the most valuable use of AI isn't to do our thinking for us, but to free us up to think better.
Category:
Marketing and Advertising
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