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To commemorate PlayStations 30 years in the game, Sony revealed some nostalgia-tinged redesigns of both the PS5 and the forthcoming PS5 Pro. With that classic gray colorway and the old-school logo, theres a similarly styled DualSense controller and even a chunky retro-designed cable wrapped around the typical USB-C connector. Sony The PS5 Pro bundle even includes a standard controller, a DualSense Edge and a retro cover for the optional disc drive and the charging stand. Even the PlayStation Portal is getting a 1994 colorway. Pre-orders start on September 26 through the company and at participating retailers, launching on November 21. Sony has me trapped: Design it in the colors of my childhood gaming memories, and I will probably buy it especially when early impressions of the PS5 Pro show it could be capable of some leaps in game engine performance. Mat Smith The biggest tech stories you missed DJI launches the Action 5 Pro camera with subject tracking and improved video The iOS 18.1 public beta is here, bringing Apple Intelligence (almost) to the masses US citizens can now apply for their passport online Netflix teases the next seasons of Avatar, Squid Game and Arcane Geeked Week also teased the spinoffs for Splinter Cell and Tomb Raider. At its in-person fan event for Geeked Week this year, Netflix showed teasers and sneak peeks for the second season of Avatar: The Last Airbender as well as Squid Game season two, with last seasons protagonist, Lee Jung-jae, wearing his player 456 uniform again. There were also new clips for One Piece, Wednesday, Splinter Cell, Devil May Cry and more. Continue reading. YouTube is cramming ads in when you pause videos The video website now joins DirecTV, Sling TV and Hulu. YouTube is turning paused videos into its newest ad space. The company first started looking at using ads on pause screens in 2023 with select advertisers. YouTubes viewers are less enthusiastic. The new ads also pop up when you pause videos on the YouTube mobile app. A YouTube rep told The Verge theyve seen strong advertiser and strong reviewer responses since they rolled out Pause ads to all advertisers. Great. Continue reading. Oprah buys back her Apple TV+ documentary to lock it away A multi-year deal between Winfrey and the platform ended in 2022. A documentary on Oprah Winfrey is no longer coming to Apple TV+. Because, well, Winfrey, herself, bought back the rights to it, PageSix reports. Allegedly, Winfrey and filmmaker Kevin Macdonald clashed on the final product, with the latter not making the requested edits. Winfrey was initially very involved in Apple TV+, even speaking at its launch. She signed a multi-year deal with the platform, launching shows such as The Oprah Conversation, but the agreement ended in 2022. Continue reading. This article originally appeared on Engadget at https://www.engadget.com/general/the-morning-after-i-really-want-this-30th-anniversary-ps5-pro-111559032.html?src=rss
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Marketing and Advertising
Partnering with Chinese coffee brand Yongpu, Shanghai Mental Health Center (SMHC) is releasing a co-branded drip coffee bag packaged like traditional Chinese medicine (TCM). The Weibo campaign supporting the product launch draws inspiration from TCM pharmacies and features playful taglines offering mental health advice, framing the coffee as a "medical recipe." On WeChat, Yongpu's mascot tells a story about feeling down and normalizing seeking help. The drip coffee bags are available for purchase from September 2024.
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Marketing and Advertising
Singapore-based food and grocery delivery platform Foodpanda is rewarding Simei residents with free deliveries after the area won a social media giveaway. The nationwide contest, which ran until August 31st, received over 1,600 entries from people nominating their neighborhood as the hungriest for Foodpandas perks. A Simei residents post won with 1,302 likes, securing a one-month Pandapro subscription for all users in Simei, along with an individual prize worth over SGD 1,000. Pandapro gives users unlimited free deliveries and other deals.
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Marketing and Advertising
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