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On Thursday, the European Union published its first draft of a Code of Practice for general purpose AI (GPAI) models. The document, which wont be finalized until May, lays out guidelines for managing risks and giving companies a blueprint to comply and avoid hefty penalties. The EUs AI Act came into force on August 1, but it left room to nail down the specifics of GPAI regulations down the road. This draft (via TechCrunch) is the first attempt to clarify whats expected of those more advanced models, giving stakeholders time to submit feedback and refine them before they kick in. GPAIs are those trained with a total computing power of over 10 FLOPs. Companies expected to fall under the EUs guidelines include OpenAI, Google, Meta, Anthropic and Mistral. But that list could grow. The document addresses several core areas for GPAI makers: transparency, copyright compliance, risk assessment and technical / governance risk mitigation. This 36-page draft covers a lot of ground (and will likely balloon much more before its finalized), but several highlights stand out. The code emphasizes transparency in AI development and requires AI companies to provide information about the web crawlers they used to train their models a key concern for copyright holders and creators. The risk assessment section aims to prevent cyber offenses, widespread discrimination and loss of control over AI (the its gone rogue sentient moment in a million bad sci-fi movies). AI makers are expected to adopt a Safety and Security Framework (SSF) to break down their risk management policies and mitigate them proportionately to their systemic risks. The rules also cover technical areas like protecting model data, providing failsafe access controls and continually reassessing their effectiveness. Finally, the governance section strives for accountability within the companies themselves, requiring ongoing risk assessment and bringing in outside experts where needed. Like the EUs other tech-related regulations, companies that run afoul of the AI Act can expect steep penalties. They can be fined up to 35 million (currently $36.8 million) or up to seven percent of their global annual profits, whichever is higher. Stakeholders are invited to submit feedback through the dedicated Futurium platform by November 28 to help refine the next draft. The rules are expected to be finalized by May 1, 2025.This article originally appeared on Engadget at https://www.engadget.com/ai/the-eu-publishes-the-first-draft-of-regulatory-guidance-for-general-purpose-ai-models-223447394.html?src=rss
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We initially heard about a team modding an RTX remaster of Half-Life 2 last August. Today, NVIDIA released a trailer giving fans a behind-the-scenes look at Orbifold Studios' efforts to apply more modern graphics tools to the iconic title. The video highlights the RTX Remix engine and how the team is using it to make visual upgrades to a game with an engine two decades old. They have examples of how they're creating more dynamic light sources, volumetric fog in moody areas, and full 3D detail on the objects in the environment. The crew at Orbifold still doesn't have a release date for their work, but as the 20th anniversary for Half-Life 2 approaches on November 16, it's possible that there may be something official in the works from Valve. No, not Half-Life 3. But YouTuber and veteran Valve reporter Tyler McVicker noticed that there is a new, password-protected branch of the game in Steam. Just based on the number of new test builds that have been pushed out on that branch, the new update seems more involved than the one the company released to mark the 25th anniversary of Half-Life 1 last year. So if you're itching to pick up the gravity gun again, this weekend might be the time to do it. This article originally appeared on Engadget at https://www.engadget.com/gaming/pc/heres-a-fresh-look-at-the-half-life-2-rtx-remaster-221321847.html?src=rss
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Marketing and Advertising
Google will stop serving political advertisements in the European Union. The decision, announced in The Keyword blog, is in response to an upcoming new rule for the bloc that "introduces significant new operational challenges and legal uncertainties for political advertisers and platforms." The company says the Regulation on Transparency and Targeting of Political Advertising has an overly broad definition for political advertising and raised concerns that technical guidance around the policy may not be given until close to October 2025, when the rules will take effect. In addition to no longer serving that ad content ahead of next October, Google said that paid political advertisements will also not be allowed on YouTube in the EU. The company said that similar regulations have already led it to stop serving political ads in Canada, France and Brazil. Google's advertising and ad tech have been subjected to scrutiny by the European government in recent years. The company faced (but ultimately avoided) fines for "abusive" advertising practices in 2019, and last year was hit with antitrust accusations. And Google has also engaged in other eyebrow-raising behavior in the bloc. Just yesterday, the company began what it called a "small, time-limited test" to omit results from EU-based news publishers in search, Google News and the Discover feed.This article originally appeared on Engadget at https://www.engadget.com/big-tech/google-will-stop-serving-political-ads-in-the-eu-including-on-youtube-210604043.html?src=rss
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