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Singles Day has become a calendar moment synonymous with mega sales, but PUMA India and Bumble celebrated the occasion by going back to the days matchmaking origins. On November 10th, the two brands joined forces to host a singles-only running event in Bangalore for young adults aged 21-35. The event aimed to provide an alternative way for singles to connect in person ahead of Singles Day on November 11th. Starting at Nexus Koramangala Mall, the 3 km run ended with a social mixer.
Category:
Marketing and Advertising
The Rogue Prince of Persia, a modern reboot of the classic platformer published by Broderbund in 1989, is still in early access mode but its getting a bunch of new, cool-sounding stuff next week. Developer Evil Empire posted a blog on the games Steam page that includes information about the new update and premieres a new teaser trailer with some gameplay footage. The Steam page says the update effectively doubled the games content from launch. The Second Act will include a second act and tons of narrative polish for Act 1 and more biomes, bosses and enemies. The update will also add more Quality of Life features like multiple save slots and localization for German, Japanese, Korean, Polish, Portuguese, Russian and Spanish players. The games protagonist will also look pretty different RIP Prince of Purple. The new update drops on November 21. The Rogue Prince of Persia was already slick and inventive, even in its infancy. Its been updated quite a bit since its early access launch, but next weeks update is likely to be its largest. Its shaping up to be a good mix of classic gameplay with new visuals and a modern roguelite gameplay loop as seen in other indies like Hades.This article originally appeared on Engadget at https://www.engadget.com/gaming/pc/the-rogue-prince-of-persia-gets-a-big-update-with-the-second-act-000515851.html?src=rss
Category:
Marketing and Advertising
These times are very trying and its understandable if someone goes a little off the deep end once in a while. Just like Norman Bates said in Psycho, We all go a little mad sometimes. However, a new Xbox ad campaign has us a little concerned. Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called This is an Xbox. It features posters and commercials with a bunch of different objects like a laptop, a smartphone and a Meta Quest 3 that are all an Xbox. We confirmed with a thorough fact check that all of those objects are not an Xbox. That may sound like overkill but when you live in a world where theres a real chance that the goopy mass voiced by Tim Curry in FernGully might become Secretary of the Interior, were not taking any chances. The commercial is even trippier. It zips between objects like a flat screen TV, an ROG Ally and a laptop while Black Sheeps The Choice is Yours blasts in the background. This time though, it displays the simple sentence This is an Xbox with a secondary clause or imperative statement behind it. Is there some kind of malware virus in the AI software that runs our universe or something? Microsoft, we know this is an ad campaign and that you dont really believe these non-Xbox items are an Xbox. Of course, you want to talk up your cloud gaming service, which is available across all of the devices in the ads. But last I checked, I didn't need an expensive subscription to play games on a regular Xbox. Also this is the internet, a gathering place for conspiracy weavers, liars and neer-do-wells. Reality is hard enough right now without having to debate the merit of what things are. This feels like the kind of stuff that Jobu would pull when she finished decorating the bagel in Everything Everywhere All at Once. Microsoft This article originally appeared on Engadget at https://www.engadget.com/gaming/xbox/the-new-xbox-ad-campaign-is-confused-about-what-an-xbox-is-231013374.html?src=rss
Category:
Marketing and Advertising
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