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More than $60 billion of investment will be spent by Texas Instruments to build and expand seven semiconductor factories in the United States, creating more than 60,000 jobs in the country, the company said today. The announcement, which will see the investment spent across seven semiconductor fabrication sites, is a boost for President Donald Trump, though it is not exactly new cash, some experts argue. “I think its exactly what they’ve been saying for the last four or five years,” says Stacy Rasgon, a senior analyst at Bernstein who covers semiconductors. “Theyre probably one of the few thats actually put massive amounts of dollars in the ground in the U.S. already. So you might as well get credit for it.” The announcement also does not include a time frame. Texas Instruments CEO Haviv Ilan said in a statement: “TI is building dependable, low-cost 300-millimeter capacity at scale to deliver the analog and embedded processing chips that are vital for nearly every type of electronic system.” While the announcement may be aimed at pleasing Trump, it reinforces a strategy to ensure the survival of the U.S. AI sector at a time when the country is increasingly at odds with China. The threat of a potential invasion by China looms constantly over Taiwan, the worlds main manufacturer of computer chips. “Personally, I think TI has been preparing for a decoupled world, where its no longer viable, for whatever reason, to source parts from Asia. And theyll be sitting here with a whole bunch of capacity,” Rasgon says. “TI’s latest investment is another move for the U.S. legacy semiconductor player to show its determination in strengthening its production capacity in the United States, which aligns with the current administration’s agenda,” says Ray Wang, research director for semiconductors and emerging technology at the Futurum Group. Others believe the announcement is a move to onshore chip production in an uncertain world. “This announcement builds on Texas Instruments’ long-standing efforts to build new chip factories in Texas and Utah,” says Chris Miller, professor at the Fletcher School at Tufts University. Miller points out that Texas Instruments is already “a key supplier of the foundational semiconductors that industries from autos to smartphones require.” He adds that the company seems poised to grow its footprint even more, having steadily added new facilities and ramped up capacity in recent years. That puts TI in a position of relative strength, giving the company the ability to ramp up domestic production and reduce reliance on overseas partners like the Taiwan Semiconductor Manufacturing Company (TSMC) by bringing more manufacturing back in-house. A $100 billion deal, announced in March 2025, would also see TSMC bring more chip production capacity to the United States. At the time, experts questioned whether the move might result in Taiwan losing its economic defensive shield against a Chinese invasion. “This is the exact countermove that the U.S. needed in the context of increasing its annual chip output,” says Koray Köse, founder and chief analyst at Köse Advisory. “This enhances the U.S. supply chain resilience and the security of it, especially when we look at the geopolitical tensions and the over-reliance on Taiwan from foreign chipmakers.” This, Köse says, shifts the balance in Americas favor by giving the country a stronger, more self-reliant supply chain. It also helps Texas Instruments be insulated from Chinese competition. “Those segments they are in are really commodity segments, where a lot of that supply, Chinese manufacturers are trying to take share from them,” says Willy Shih, a professor at Harvard Business School. Beyond cash, more work is needed to keep the U.S. up to pace with China and others, says Miller, the Tufts professor. “Facilitating chip production will require streamlining regulation, training more workers, and ensuring that U.S. firms don’t face unfair competition from heavily subsidized companies in China,” he says. “The U.S. needs to continue to invest in training programs at universities and community colleges to produce a strong supply of fab technicians, trained construction workers, and engineers to build and operate chipmaking facilities.” But Trump may resist one key step that Miller says is vital for the U.S. to become a chipmaking champion: immigration. “It also needs to facilitate immigration of high-skilled engineers with unique, chip-specific capabilities,” he says.
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Are you ready for reinvention? Our rapidly evolving world is demanding more from us as leaders than ever. Market challenges and opportunities used to come from competitors, economic conditions, and the quality of our products and operations. This fast-moving world once required responsiveness, an eye for detail, and efficiency. But the age of AI is introducing a competitive threat at a faster clip than weve ever faced before. With a new technology arises a new leadership style: a reinvention mindset, one primed to navigate uncertainty. Two decades ago, psychologist Carol Dweck developed the idea of the growth mindset to describe people who believe their abilities can be developed through hard work, learning, and perseverance. She also proposed the idea of the fixed mindset for those of us who think our abilities are already set and cant change no matter how hard we try. Her concepts influenced management theory for decades. But times have changed. Twenty years ago, we were flipping our phones, sending faxes, and thinking of Google as a new verb. As a transformational specialist who has worked with thousands of people, I have observed a new type of leader thats better equipped to help their people adapt to the new reality of AI: a reinvention mindset. Adapting leadership in the age of AI A reinvention mindset builds on Dwecks ideas by extending beyond the pursuit of mastery. Reinvention requires identity shifts, mindset rewiring, and stepping into unknown territory with courage. Thats also where a failure mindset comes in. It describes a willingness to see setbacks not as signals to stop, but as vital data for course correctionskills critical to face uncertainty with confidence and enthusiasm. The mindsets we model as leaders shape the culture around us. If we want an adaptive, courageous, and future-ready workforce, it begins with us embracing reinvention ourselves. How to cultivate a reinvention mindset Because reinvention is based on our own unique views, beliefs, and experiences there is an art to how we approach reinvention. Here are six steps to develop a reinvention mindset. Accept that change is coming. As experienced leaders, we have managed change before, then observed the mixed responses from ourselves and our people as we face the fear of the unknown. People either fight, take flight, or freeze in the face of change. Our job is to prepare ourselves and our people to accept change, because denial is not an option that has a future. Have a reality check. Reinvention starts with a brutally honest look at whats working and whats not. That includes ourselves. Take a moment to review the good, bad, and ugly habits that may have contributed to where you (and your business) are now or going to be. Are they still serving you? What do you need to leave behind to move forward? Empower yourself (and others). In times of change, people often feel powerless. This is when leadership matters most. Your role is to reframe uncertainty as opportunity and equip your team with the tools, resources, and mindsets to navigate it. This means more than sending them to a training course. Its about consistent communication, creating safe spaces for experimentation, and modelling vulnerability when you dont have all the answers. Because not even the AI experts have all the answers. Take action. Do something (anything!). Reinvention is not just about thinking differently; it demands you start taking action. Analysis paralysis and procrastination are the enemy of action. Learn from the experts. Create some hypotheses and then test them so you can see which one gets the best results. Do some A/B testing, where you invest small amounts into two options until you identify a clear winner, then back it. Try, try again. In a reinvention environment, failure isnt the exceptionits a part of the process. Try, miss, adjust. repeat. Your leadership sets the tone for whether your team sees failure as fatal or just feedback. Create a culture where experimentation is rewarded and resilience is nurtured, and do it quickly. Enjoy the process. Reinvention is tough. But it doesnt have to be joyless. As leaders, we need to help our teams stay present, not obsessed with what was or paralyzed by what might be. Take time to reflect, celebrate progress, and laugh together. Youre not just managing tasks, youre leading humans. And humans need hope as much as they need strategy. A reinvention mindset isnt about having it all figured out. Its about being willing to rethink, reimagine, and rebuild again and again based on the information you have. When leaders embrace this mindset, they dont just adaptthey begin to inspire.
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The fashion brand Kith just released its latest collaboration with Wilson, and the capsule manages to bring the best of each brand to the table. From Kith, you get upscale, off-court tennis-inspired apparel and accessories, and from Wilson, performance and equipment. [Photo: Kith] It’s gear for actually playing tennis in, like a $160 tennis dress and $50 Kith x Wilson sweat towel, along with shirts, jackets, and cardigan sweaters you can still wear even if you’ve never picked up a racket. A $260 Wilson tennis racket comes in a handsome Kith carrying case with a joint logo that combines the Wilson W logo with a Kith-branded wreathe laurel. The slogan embroidered on $60 caps and printed on a $70 Kith for Wilson Court Tee is “Quiet Please.” [Photo: Kith] Tennis is booming in popularity thanks to factors like the pandemic, the rise of athleisure, and 2024’s Challengers starring Zendaya. Athletic apparel brands like Nike and Adidas have cashed in on the trend. Earlier this year Fila teamed up with Hailey Bieber for a collection that took inspiration from tennis. Kith has teamed up with Wilson before for collections in 2021 and 2023. This is a long-running partnership, not just a one-season tennis theme. Kith is clearly eager to prove that it’s serious about a sport that already has tons of competition from apparel brandsand they nailed the brief on this one. [Photo: Kith]
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