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Japanese automaker Nissan sank into a 115.8 billion yen ($782 million) loss for April-June, but promised Wednesday to return to profitability later this year.Nissan Motor Corp. did not give a full year net profit forecast. It recorded a 28.6 billion yen profit during the April-June quarter last year.Quarterly sales for the current fiscal year slipped nearly 10% to 2.7 trillion yen ($18 billion).The maker of the Leaf electric car and Infiniti luxury models said the results were better than expected.But it faces “headwinds,” including declining sales, unfavorable exchange rates and President Donald Trump’s tariffs.Ivan Espinosa, who took the helm at Nissan in April replacing Makoto Uchida, said the company’s recovery plan remained urgent. Uchida stepped down to take responsibility for the dismal fiscal results.Espinosa noted the initial steps of the company’s revival plan were kicking in, including cutting costs, realigning products, reshaping a market strategy and strengthening partnerships.“We must now go further and faster to achieve profitability. Everyone at Nissan is united in delivering a recovery that will ensure a sustainable and profitable future,” he said.Nissan, based in the port city of Yokohama, has been struggling but is promising a turnaround under Espinosa, a Mexican with two decades of experience at Nissan.The company said some of its models, such as the N7 in China and the Magnite in Mexico, have been selling well recently.Nissan recently ditched talks with Japanese rival Honda Motor Co. to set up a joint holding company. They said they will continue to cooperate on technology development.Nissan is closing its flagship factory in Oppama, Japan, outside Tokyo, by the end of the 2027 fiscal year, moving production there to another plant in southwestern Japan.Nissan is also slashing 15% of its global work force, or about 20,000 employees. That includes a 9,000 head count reduction announced late last year. Yuri Kageyama is on Threads: https://www.threads.com/@yurikageyama Yuri Kageyama, AP Business Writer
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If youve been thanking the heavens for your A/C this week, spare a thought for Paul Farmer, whos enduring the peak of Arizonas summer without itby choice. Last year, Farmer went without air-conditioning out of financial necessity. This year, even with his finances in better shape, hes voluntarily forgoing it again. Since May, hes been documenting his no A/C challenge on social media, aiming to hold out until September 22, the official end of summer. View this post on Instagram A post shared by AZBACKPACK (@azbackpack) Why would anyone put themselves through that, youre probably asking? With the challenge, Farmer hopes to raise awareness, and funds, for those struggling to pay their electric bills in the extreme heat. With indoor temperatures regularly creeping toward 100 degrees, Farmer has had to get creative. Hes placed tinfoil in the windows to keep out the heat and built a makeshift air-conditioning unit using a foam cooler. At night, he mostly sleeps on the floor, surrounded by ice packs, with multiple fans blasting. @azbackpack Day 46 No A/C challenge In ARIZONA #aznoacchallenge Quiet vlog fashionable chill out(1501557) – Yu Yaguchi About 39 million Americans (roughly 12%) currently live without air-conditioning, according to the U.S. Energy Information Administration. Many simply cant afford it. This summer, electric bills are projected to hit $784 on average, the highest cost in at least 12 years. Farmers challenge comes as more than 168 million Americans are under active heat advisories, according to the National Weather Service. Extreme heat is responsible for around 700 deaths a year, the Centers for Disease Control and Prevention reports. Farmer has pledged to donate the money he saves on his bills to families in need, hoping to generate enough to pay three families electric bills for an entire year. With less than a month to go, his GoFundMe page is sitting at $2,37785% toward his $2,800 goal.
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For the rest of the summer, Starry is giving away free soda if any part of the U.S. experiences 100-degree weather. The PepsiCo-owned lemon-lime soda brand is offering a limited digital rebate through Labor Day when temps reach 100 degrees anywhere nationwide. Additionally, consumers in select cities have access to special vending machines through the end of July that the company says “will automatically dispense” free sodas if local temperatures hit or exceed the 100-degree mark. “When the temperature hits triple digits, Starry shows up big-time,” Michael Smith, VP of flavored carbonated soft drink marketing at PepsiCo, tells Fast Company. Like a fast-food chain that offers free french fries if the local pro baseball team hits a certain number of home runs, Starry is running a conditional giveaway through a promotion that introduces an element of chance and suspense. It also offers a treat in what could otherwise be a crummy situation. It’s hot outside. But hey, at least you can get a free soda. [Photo: Todd Kirkland/AP Content for PepsiCo] Starry’s “100 Degrees 100% Off” campaign comes as 100-degree days are increasingly the norm for many parts of the country at this time of year. Death Valley, Californiathe hottest place in the U.S.is forecast to reach highs of at least 111 degrees for the next 10 days, according to the Weather Channel. Last year Phoenix set a record with a streak of 100 days when it was at least 100 degrees that stretched from May to September. What starts off as a fun, seasonal promotion is just one extended heat wave away from serving as a grim reminder of the effects of a warming climate. If you’re a marketing department looking to limit payouts, designing a trigger campaign based on the possibility of a 100-degree day anywhere in the U.S. from now until after Labor Day isn’t a good bet. Read the fine print of the promotion, though, and you’ll see there are limits. It’s a onetime rebate for a 20-ounce bottle of Starry (at a maximum retail price of $3.99) that requires consumers to scan a QR code and the receipt from a participating retailer while supplies last, or until September 2, 2025. And while Starry is being geographically generous with the 100-degree requirement for its giveaway digitally, physically its targeting key markets where summers tend to be cooler than in Death Valley: Atlanta, Charlotte, and Miami. Those cities will see out-of-home advertising and the vending machine activation. But Starry’s playing it safe, with no vending machines in places like Las Vegas, for example, or Tucson, Arizona. Pepsico tells Fast Company no additional vending machines will appear in other cities at this time. PepsiCo launched Starry in 2023 as a replacement to its own Sierra Mist brand after its market share against Coca-Cola Co.’s Sprite had gone flat. Its mascots are an anamorphic lemon and lime who starred alongside Ice Spice in the brand’s Super Bowl ad. PepsiCo CEO Ramon Laguarta said on a company earnings call in 2024 that the brand had a strong first year and was “over-indexing with Gen Z.” Growing that share could be one key way the company adapts while facing falling snack sales. Starry’s “100 Degrees 100% Off” promotion gives the brand a way to tap into triple-digit temperatures, but it also speaks to a larger business imperative. Summer is the beverage industry’s most important time of the year, so if PepsiCo hopes to build on Starry’s success, there’s no better time than now to promote it.
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