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Steam appears to have started posting a notice in its shopping cart that purchases on its storefront are only for a license and not a game, according to a notice spotted by Engadget. It looks like an attempt by the company to get ahead of a new California law coming next year that forces companies to admit that buyers don't actually own digital content. When you open your shopping cart with items inside and before going to payment, a notice at the bottom right states: "A purchase of a digital product grants a license for the product on Steam." This is the first time our editors have seen of a notice like this (and we use Steam a lot), so it appears to be relatively new. Engadget Last month California governor Gavin Newsom signed AB 2426 into law, forcing digital marketplaces to make it clear to customers when they only purchase a license to access media. It will not apply to permanent offline downloads, only digital copies of video games, music, movies, TV shows or ebooks from an online storefront. Companies that fail to comply could face fines for false advertising if they don't explain in clear language the limitations of a given digital purchase. The law followed situations like Ubisoft deleting The Crew from player's libraries after the game's servers shuttered. This article originally appeared on Engadget at https://www.engadget.com/gaming/steam-now-tells-gamers-up-front-that-theyre-buying-a-license-not-a-game-085106522.html?src=rss
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Marketing and Advertising
No more gaming the system? Sony launched a new strategy to curb unscrupulous resellers from getting their hands on the latest PlayStation consoles it's requiring potential buyers to prove their dedication as gamers. To pre-order the upcoming PlayStation 5 Pro 30th Anniversary Limited Edition set, customers must have at least 30 hours of gameplay logged on their PlayStation Network accounts between 22 February 2014 and 19 September 2024.
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Marketing and Advertising
When Singapore residents Genevieve and Hsien Jin struggled to find a blood donor for their dog Bruno during an emergency, they saw an opportunity. On International Dog Day in August 2024, they launched Bark Bank, Singapore's first digital canine blood registry. Bark Bank addresses the fragmented process of sourcing canine blood by centralizing donor registration and screenings. After owners register their dogs, veterinary clinics manage the donation process. The platform collaborates with vets, animal welfare groups, and dog owners to ensure best practices.The initiative aligns with Asia's booming pet economy, driven by more individuals remaining single, couples opting out of parenthood, and family sizes continuing to shrink. Brands are capitalizing on the trend, but Bark Bank highlights an opportunity beyond just selling more products. As pets become integral members of households and society (including taking on active civic roles like the Seoul Dog Patrol Program), ownership challenges and animal welfare are gaining prominence. Innovating to solve these issues offers brands a purposeful way to participate in the pet economy. How could you leverage the rising influence of pets to deliver meaningful offerings that enhance the lives of furry companions?
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Marketing and Advertising
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