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Learn how to integrate AI into your demand generation process with these seven practical steps that ensure scalable and repeatable results. Read more. Read the full article at MarketingProfs
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Marketing and Advertising
Amazon Web Services has started an investigation to determine whether Perplexity AI is breaking its rules, according to Wired. To, be precise, the company's cloud division is looking into allegations that the service is using a crawler, which is hosted on its servers, that ignores the Robots Exclusion Protocol. This protocol is a web standard, wherein developers put a robots.txt file on a domain containing instructions on whether bots can or can't access a particular page. Complying with those instructions is voluntary, but crawlers from reputable companies have generally been respecting them since web developers started implementing the standard in the '90s. In an earlier piece, Wired reported that it discovered a virtual machine that was bypassing its website's robots.txt instructions. That machine was hosted on an Amazon Web Services server using the IP address 44.221.181.252 that's "certainly operated by Perplexity." It reportedly visited other Condé Nast properties hundreds of times over the past three months to scrape their content, as well. The Guardian, Forbes and The New York Times had also detected it visiting their publications multiple times, Wired said. To confirm whether Perplexity truly was scraping its content, Wired entered headlines or short descriptions of its articles into the company's chatbot. The tool then responded with results that closely paraphrased its articles "with minimal attribution." A recent Reuters report claimed that Perplexity isn't the only AI company that's bypassing robots.txt files to gather content used to train large language models. However, Amazon's investigation seems to be focused on Perplexity AI only. An Amazon spokesperson told Wired that its customers have to comply with robots.txt instructions when crawling websites. "AWSs terms of service prohibit customers from using our services for any illegal activity, and our customers are responsible for complying with our terms and all applicable laws," they said. Perplexity spokesperson Sara Platnick told Wired that the company has already responded to Amazon's inquiries and denied that its crawlers are bypassing the Robots Exclusion Protocol. "Our PerplexityBot which runs on AWS respects robots.txt, and we confirmed that Perplexity-controlled services are not crawling in any way that violates AWS Terms of Service," she said. Platnick admitted, however, that PerplexityBot will ignore robots.text when a user includes a specific URL in their chatbot inquiry. Aravind Srinivas, the CEO of Perplexity, also previously denied that his company is "ignoring the Robot Exclusions Protocol and then lying about it." Srinivas did admit to Fast Company that Perplexity uses third-party web crawlers on top of its own, and that the bot Wired identified was one of them.This article originally appeared on Engadget at https://www.engadget.com/amazon-investigating-perplexity-ai-after-accusations-it-scrapes-websites-without-consent-133003374.html?src=rss
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Marketing and Advertising
Lost Records: Bloom & Rage is a brand-new game from the creators of Life is Strange. It's been described as a spiritual successor to that series and was previously scheduled to arrive in late 2024. However, publisher Don't Nod has opted to delay Lost Records: Bloom & Rage and release it in early 2025 instead. In fact, the delay is in large part due to a new Life is Strange game from another studio. Life is Strange: Double Exposure marks the return of the original game's protagonist Max Caulfield. The sequel, from Square Enix and developer Deck Nine Games, is set to hit PC, PlayStation 5 and Xbox Series X/S in October, with a Switch release planned for later. Don't Nod says it wanted to give Lost Records: Bloom & Rage some breathing space to succeed following "an in-depth assessment of recent trends and developments in the industry." But a quote from CEO Oskar Guilbert makes the reasoning more explicit. "We know that many of our fans are eagerly awaiting this game, just as they are the recently announced next installment of Life is Strange," Guilbert said in a statement. "Let's give both titles the space they need to be enjoyed by our players within the large community we have built." While this update might be disappointing for those who were looking forward to Lost Records, it's a smart call. It gives fans plenty of time to experience both games without too much overlap. In the meantime, Don't Nod reckons that Banishers: Ghosts of New Eden, a surprisingly emotional action RPG from earlier this year that I enjoyed quite a bit, will boost its bottom line, especially in the long term. It also released the thoughtful climbing puzzle game Jusant late last year.This article originally appeared on Engadget at https://www.engadget.com/life-is-strange-spiritual-successor-delayed-to-avoid-life-is-strange-sequel-124553471.html?src=rss
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Marketing and Advertising
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