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Shares in Super Micro Computer, Inc. (Nasdaq: SMCI) are down around 4% in premarket trading this morning as of the time of this writing after surging over 17% yesterday on optimism about the companys Q2 2025 earnings, which will be announced after the close of market today. But while investors are no doubt interested in learning how the storage and server solutions company performed in its most recent quarter, they are also eagerly awaiting news from the company on the filing status of its much-delayed Form 10-K with the U.S. Securities and Exchange Commission (SEC). Unless that form is filed within the next two weeks, Super Micro Computer (aka Supermicro) is at risk of being delisted from the Nasdaq. Heres what to know in the run-up to Supermicros eagerly anticipated updates. SMCI stock has been on a wild ride recently It’s not uncommon for people to describe the recent experience of SMCI investors as being on a roller-coaster they can’t get off of. This is due to several concerning events surrounding the company, which began in the latter half of 2024. The drama kicked off in August when a report from activist investment short-selling firm Hindenburg Research alleged that it had discovered glaring accounting red flags at Supermicro. The following month, the Wall Street Journal reported that the U.S. Department of Justice (DOJ) was investigating the company over alleged accounting irregularities. But things really hit the fan in October when Supermicros auditor, Ernst & Young, resigned from its duties. In EYs resignation letter, the accounting firm said it was unwilling to be associated with the financial statements prepared by [Super Micro Computers] management.” Given all the uncertainty and concern this spate of news generated, its little surprise SMCI stock spent much of the past six months experiencing extreme volatility. For example, after EY announced its resignation as the company’s auditor, SMCI stock plummeted 32% in one day. By mid-November, shares were trading below $18 at one point. (This is a significant contrast to early 2024 when shares topped $120.) The stock recovered some by the first part of December after a special committee said it found no evidence of misconduct at the company. But since then, SMCI shares have fluctuated up and downincluding yesterday with their 17% rise and todays premarket fall of about 4%. Will Supermicro be delisting from the Nasdaq? A major concern for investors is the fact that Supermicro has so far failed to file an important form with the SEC. This form, known as Form 10-K, is a legal requirement, and if it is not filed, the company can be delisted from the Nasdaq stock exchange. Indeed, Nasdaq has now given Supermicro until February 25 to file the form, according to the company. Should Supermicro fail to file the form by then, the company could be booted from the Nasdaqsomething that would be a devastating blow to both itself and its investors. This means that besides finding out how the companys Q2 went when the company delivers its earnings today, investors will be paying close attention to any updates on the companys delinquent SEC filing. Where will SMCI stock price go from here? In March 2024, Super Micro Computer shares were trading at an all-time high of above $122, but by November, they had crashed to below $18. In the past year, they have lost over 42% of their value, as of yesterdays close. However, year-to-date SMCI shares are up nearly 40%. Where they go from here, at least in the short term, will likely be very dependent on both the financial results the company announces today and the update it gives about its delinquent SEC filing and any possible delisting from the Nasdaq. Supermicro is expected to announce its Q2 2025 results today (February 11, 2025) at 5 p.m. ET.
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E-Commerce
How is it that no matter how much you intend to get to bed earlier, you never do? And morning mercilessly comes at the same time no matter how little sleep youve gotten. If you struggle with the evening slide where you stay up too late to get things done, or to have some me time, youre not alone. Its a common issue that I see with my time management coaching clients. Here are three of the strategies that Ive found most effective to stop the evening slide, get to bed on time, and still get everything done. Keep the Dominos Up Getting to bed late is often the final block in a chain effect that began much earlier in the day. So to beat the evening slide, you need to keep the dominos up starting in the late afternoon. I recommend aiming for a standard time when you wrap up work for the day. Then if permissible, block the 30 minutes before that time on a recurring basis. That keeps meetings from getting scheduled to end when you want to be logging off. That also gives you a few minutes to do a final email check, glance at your daily plan to ensure all the most critical items are completed, and tidy up your desk area. The next domino that youll want to keep upright is when you eat dinner. If youre not intentional, you can suddenly realize its 8 p.m. and that you havent decided what youre eating that night. I recommend deciding whats for dinner by the time you get off work. And if youre not The Food Channel-type, have some easy options on hand. That could look like frozen or premade food from the grocery story, cooking extra on the weekend, ordering a big lunch so that you have some leftovers, or putting in a delivery order as youre finishing work. Eating earlier not only helps you get to bed earlier, but also can also help your digestion. For some of my coaching clients, eating less than three hours before they went to sleep lead to heartburn. The final domino is recognizing how long it takes between when you start getting ready for bed and actually turn the lights out. This really varies from person to person, but in my experience, it usually takes at least 1520 minutes and for some can take up to an hour. Ive had to accept that even though I wish it was faster that I take about 3045 minutes to tidy up the house, double-check the doors are locked, brush my teeth, wash my face, and do the other little items in my evening wind down routine. I actually set an alarm on my phone Sunday through Thursday to remind me that if I want to get to bed on time, I need to start getting ready for bed now. Seize the Moments If you find the reason that youre staying up late after youve gotten home, eaten dinner, walked your dog, and put your kids to bed, is that you feel like you have no other time to get things done, then its time to explore how you could better seize the moments. There might be underutilized pockets in your day where bit-by-bit you could check items off the list. For example, instead of turning to social media, you could turn to your to-do list on your breaks, call your insurance agent on your commute home, listen to a self-development podcast while youre working out, or look at reviews for new running shoes while youre waiting in line. I find the two necessary components to taking advantage of these times is to first of all recognize them as opportunities. And second of all, have ideas on hand of what youll do so that youre prepared. For example if I know Ill have some drive time, Ill write into my daily plan who I intend to call or what Id like to listen to or think about. Sometimes, I just need to chill and zone out. But many times, it feels good to get things done in the car. If you dont prefer to decide exactly what youre going to do in advance, you could at least have a task list on your phone of potential ideas you can pick from when the pockets of time open up. Getting more done that you need to do or want to do earlier in the day can keep you from feeling like you must stay up later. Script Your Night If you really have to get something done in the evening that just couldnt happen during the day, its important to script exactly what that looks like. For example, youll want to decide on the specific task, like reviewing a report or ordering a birthday present. Clarify an ideal stopping point, such as Id like this wrapped up by 9 p.m. And a must-stop point such as I have to end by 10 p.m., or Ill be exhausted tomorrow. The reason why you want to decide these specifics in advance is that a script prevents you from wandering from: I guess Ill catch up on email and then maybe Ill check a few things off of my task list and then how about I take a peek at the news? Then before you know it . . . three hours have gone by, and its midnight. To really have the ability to script your evening, youll also need to not work to the deadline. If the report isnt due that day or the deadline for ordering baseball uniforms isnt that night, you can choose to stick to your drop-dead deadline and finish the task tomorrow. But if you are down to the wire, you might need to stay up no matter what. Mornings dont have to be so excruciatingly painful, and your time doesnt have to feel so limited. With the right time management strategies you can beat the evening slide, get to bed on time, and still get everything done.
Category:
E-Commerce
Earlier this month, Nike dropped the Flagstaff colorway of its Book 1 sneaker, the signature model of Phoenix Suns star Devin Booker. Its dark green shade reflects Flagstaff, Arizonas situation in the worlds largest ponderosa pine forestits not all cactuses and sand in the Grand Canyon Stateand the shoe plays off Bookers status as one of the many second-home owners in the area. When Book needs to escape the desert heat, the Nike copy explains, he heads to Flagstaff, where he can walk the mountain paths worry-free. Nikes use of local color seems to be part of a larger branding trend that emphasizes small-scale authenticity over brute-force bigness. As a longtime Flagstaffer, Im torn by this product. On the one hand, it brings a sense of validation: Nike has acknowledged us! We are seen! On the other, though, the use of the citys good name to sell sneakers feels like something akin to appropriation, which is made more irksome when Nike doesnt quite get the details right, as when it says the Book 1 comes complete with a Humphreys Peak woven label, which pays homage to the highest point in Flagstaff. (Actually, its the highest point in all of Arizona!) [Photo: Nike] And the heel of the shoe is adorned with the words, No Service, which, yes, is supposed to suggest that Flagstaff is a place to get away from it all, but also implies that its a sleepy backwater. Hey, my cell reception is great, thank you very much, and Flagstaff even got an In-N-Out Burger last year. Its not exactly the Old West anymore, although, admittedly, an occasional tumbleweed does roll down the street, and a $300,000 shipment of special edition Air Jordans recently fell victim to a local train robbery. [Photo: Nike] Nike is undoubtedly unconcerned with my thoughts on its use of the Flagstaff name; like the thousands of other companies assigning place names to their products, its just trying to take advantage of a bit of the cachet that those names can deliver free of charge. City names, unlike personal names, are generally fair game for marketers; while you would be legally prohibited from calling your new vape product the Timothée Chalamet Tank or the Peso Pluma Pen, youre welcome to name it after Tulsa or Poughkeepsie. Or perhaps youd rather pick a more appealing city name with which to pair your product; something unique, as with the Hyundai Tucson, or evocative, la Philadelphia Cream Cheese (which was created in New York!), or exotic, like the Jeep Grand Cherokee Laredo. Digging into data from the United States Patent and Trademark Office and the Census Bureau can give us a better idea of what those might be. By counting the number of trademark applications containing the names of the largest 100 U.S. cities by companies that are not located in those places, and adjusting for the population of each city, a measure of local trademark popularity can be calculated. [Photo: Nike] The three cities that come out on top of this listBuffalo, New York; Madison, Wisconsin; and Lincoln, Nebraskashould probably be given asterisks, as most of the trademarks containing their names were probably not inspired by the cities themselves. This leaves Miami as the leader, with 357 outsider trademarks per 100,000 residents, followed by Boston (345). Next come Washington, D.C. (322) and Aurora, Colorado (311), although, like Buffalo, these two should perhaps be disqualified. Detroit (209), Chesapeake, Virginia (200), Atlanta (186), Phoenix (177), and New Orleans (164) are close behind. That such famous places would inspire the names of trademarks is not surprising, but expanding this analysis beyond the top 100 cities reveals the appeal of the names of some smaller, often picturesque and touristy, towns, including Nantucket, Massachusetts (2,693), Telluride, Colorado (2,505), and Taos, New Mexico (1,743). In keeping with this pattern, poor Flagstaff (42) is eclipsed by our red-rocked and highly Instagrammed neighbor to the south, Sedona, Arizona (2,373). To add insult to injury, the Book 1 Sedona beat the Flagstaff model to market by a month. From the smallest burgs to the most massive metropolises, brands like Nike have seen the potential of place names to add meaning to brandsno matter how the locals might feel about it.
Category:
E-Commerce
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