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Physical books are heavy and given everything else a youngster has to carry around in their backpack, who needs to deal with those as well? An ereader can help to lighten the load and there's a good deal on a kid-friendly option at the minute. Just ahead of the October edition of Prime Day, Amazon has dropped the price of the Kindle Paperwhite Kids by $55, bringing it down to $115. That's close to the all-time-low price. Along with a Kindle Paperwhite with 16GB of storage, the bundle includes a year of Amazon Kids+ access, a kid-friendly cover and a two-year worry-free guarantee. If the ereader breaks for any reason in that timeframe, Amazon will replace it. Amazon says all of that equates to a value of up to $263. Amazon Kids+ typically costs $6 per month. It includes thousands of kid-friendly books, Amazon says. The Paperwhite is all about reading. So while Amazon Kids+ includes access to games, videos and apps on a Kindle Fire, there's none of that here. The Kindle Paperwhite Kids has a couple extra features called Vocabulary Builder and Word Wise to help youngsters develop their reading skills. The ereader also includes a font called OpenDyslexic, which Amazon says some readers with dyslexia prefer. Follow @EngadgetDeals on Twitter for the latest tech deals and buying advice in the lead up to October Prime Day 2024.This article originally appeared on Engadget at https://www.engadget.com/deals/prime-day-deals-include-32-percent-off-amazons-kindle-paperwhite-kids-193131655.html?src=rss
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Marketing and Advertising
Now that OpenAI is becoming a for-profit company, its making a tidy profit in the process. The Wall Street Journal reported that OpenAI has raised $6.6 billion in new funding from investors, nearly doubling its value to $157 billion. The new funding also makes it the largest venture capital deal in history. The new investors jumped on board after the artificial intelligence startup planned to switch from a charitable non-profit to a for-profit, product-focused company. If OpenAI fails to make the move to for-profit, investors have the right to pull their funding, according to Axios. The venture-capital firm Thrive Capital founded by Joshua Kushner, the youngest son of convicted-turned-pardoned real estate developer Charles Kushner, led the new round of funding with $1.25 billion. Other investors included SoftBank, Nvidia, Fidelity Management and OpenAIs previous largest investor Microsoft. One name that was notably absent from the investor list is Apple. The tech giant was in the process of negotiating a funding deal but apparently the agreement fell apart. Funding isnt the only thing thats growing for OpenAI. Its AI app ChatGPT has attracted 250 million weekly active users, up from the 200 million announced at the end of August, and 11 million paying subscribers. The higher usage rate has OpenAI officials thinking they should raise the subscription price for ChatGPT to $22 a month by the end of the year and $44 a month in the next five years.This article originally appeared on Engadget at https://www.engadget.com/ai/openai-rakes-in-over-6-billion-in-new-funding-192110908.html?src=rss
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Marketing and Advertising
Can you hear the soft, cherubic voices of corporate executives singing in unison? That can only mean one thing. Theyve figured out a new way to squeeze money out of our eyeballs. Amazon is adding even more ads to Prime Video, according to reporting by Financial Times. This uptick in corporate-sponsored splendor will go into effect early next year. This comes less than a year after Amazon forced ads onto its streaming video platform, which is something all of the major streamers do now. We pay money to watch ads. Its pretty darn cool. In any event, it remains unclear as to how many more ads will infest that next episode of Reacher or where theyll be placed. Modern streaming shows arent made with advertisements in mind, so these ads just kinda pop up wherever. Ads have turned into a serious revenue stream for Amazon because, again, they sit on top of our monthly Prime memberships that we already pay for. It costs extra to go ad-free. The company recently crowed that it drew more than $1.8 billion in advertising commitments at an upfront event in September. This exceeded the companys own targets. Amazon also revealed that the ad tier of Prime Video reaches 19 million monthly users in the UK alone. This tier is used by over 100 million people in the US each month. Kelly Day, vice-president of Prime Video International, told Financial Times that the platform launched with a very light load of ads at first, so as to prepare consumers for the coming onslaught. She said the initial rollout was a deliberate gentle entry into advertising. We know it was a bit of a contrarian approach to take, she said. Butits actually gone much better than we even anticipated. Day added that the company has not seen a groundswell of people churning out or canceling" after it brought in advertisements. The company is also readying an interactive ad experience that will allow Prime Video watchers to add an item to their cart straight from the video stream. This will work with physical remotes and on the app. Sweet, sweet corporate synergy. Yay!This article originally appeared on Engadget at https://www.engadget.com/big-tech/more-ads-are-coming-to-amazon-prime-video-182906957.html?src=rss
Category:
Marketing and Advertising
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