 |
|
|
|||||
Can you hear the soft, cherubic voices of corporate executives singing in unison? That can only mean one thing. Theyve figured out a new way to squeeze money out of our eyeballs. Amazon is adding even more ads to Prime Video, according to reporting by Financial Times. This uptick in corporate-sponsored splendor will go into effect early next year. This comes less than a year after Amazon forced ads onto its streaming video platform, which is something all of the major streamers do now. We pay money to watch ads. Its pretty darn cool. In any event, it remains unclear as to how many more ads will infest that next episode of Reacher or where theyll be placed. Modern streaming shows arent made with advertisements in mind, so these ads just kinda pop up wherever. Ads have turned into a serious revenue stream for Amazon because, again, they sit on top of our monthly Prime memberships that we already pay for. It costs extra to go ad-free. The company recently crowed that it drew more than $1.8 billion in advertising commitments at an upfront event in September. This exceeded the companys own targets. Amazon also revealed that the ad tier of Prime Video reaches 19 million monthly users in the UK alone. This tier is used by over 100 million people in the US each month. Kelly Day, vice-president of Prime Video International, told Financial Times that the platform launched with a very light load of ads at first, so as to prepare consumers for the coming onslaught. She said the initial rollout was a deliberate gentle entry into advertising. We know it was a bit of a contrarian approach to take, she said. Butits actually gone much better than we even anticipated. Day added that the company has not seen a groundswell of people churning out or canceling" after it brought in advertisements. The company is also readying an interactive ad experience that will allow Prime Video watchers to add an item to their cart straight from the video stream. This will work with physical remotes and on the app. Sweet, sweet corporate synergy. Yay!This article originally appeared on Engadget at https://www.engadget.com/big-tech/more-ads-are-coming-to-amazon-prime-video-182906957.html?src=rss
Category:
Marketing and Advertising
It's little wonder that investors were clamoring to plow money into OpenAI. Alongside an announcement that the company had raised $6.6 billion in funding, OpenAI revealed that "every week, over 250 million people around the world use ChatGPT to enhance their work, creativity, and learning." That's a sharp rise since late August, when OpenAI said the chatbot had 200 million weekly users double the number it had last November. As of June, 350 million people were using OpenAI's tools each month, according to internal documents obtained by The New York Times. It's unclear how many people are paying for access versus those using the free tier. It's not exactly clear why there was such a sharp increase in user numbers in just a couple of months. However, kids just went back to school and might be using the chatbot to cheat do some quick research. OpenAI can probably expect ChatGPT's user numbers to get another major boost when Apple eventually incorporates it into Apple Intelligence, which will happen in the coming months. This article originally appeared on Engadget at https://www.engadget.com/ai/chatgpt-added-50-million-weekly-users-in-just-two-months-181012894.html?src=rss
Category:
Marketing and Advertising
ASICS, the sportswear brand, has launched a provocative campaign to highlight the mental health risks associated with desk work. Its global State of Mind study, involving 26,000 participants, revealed a strong link between sedentary behavior and declining mental wellbeing. Additional research focused specifically on office workers and found that after just two hours of continuous desk work, people start feeling worse, with stress levels rising significantly after four hours. To drive the message home, ASICS enlisted actor Brian Cox (aka Succession's patriarch, Logan Roy) for a PSA, where he plays "the world's scariest boss" and emphasizes that the real threat to mental health is the desk itself.
Category:
Marketing and Advertising
All news |
||||||||||||||||||
|
||||||||||||||||||