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ASICS, the sportswear brand, has launched a provocative campaign to highlight the mental health risks associated with desk work. Its global State of Mind study, involving 26,000 participants, revealed a strong link between sedentary behavior and declining mental wellbeing. Additional research focused specifically on office workers and found that after just two hours of continuous desk work, people start feeling worse, with stress levels rising significantly after four hours. To drive the message home, ASICS enlisted actor Brian Cox (aka Succession's patriarch, Logan Roy) for a PSA, where he plays "the world's scariest boss" and emphasizes that the real threat to mental health is the desk itself.
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An unsettling report from 404 Media has shed light on some ways that the Ray-Ban Meta smart glasses could be used to violate people's privacy. Two Harvard students used facial recognition tech and a large language model to unearth a subject's name, occupation and other details. Their setup (dubbed I-XRAY) can use that information to pull together other data about the person including their address, phone number, family member details and partial Social Security Numbers from a variety of sources on the web. All of this is said to happen automatically. While this would be possible with a variety of cameras, AnhPhu Nguyen and Caine Ardayfio opted to use Meta's smart glasses since "they look almost indistinguishable from regular glasses" and have a camera built in. A demo video shows the students using the glasses to swiftly find out information about people they meet in public. Nguyen and Ardayfio address people who appear to be strangers by name, discuss their work and bring up a place where they may have met in the past, based on information gleaned through the facial recognition setup. Are we ready for a world where our data is exposed at a glance? @CaineArdayfio and I offer an answer to protect yourself here:https://t.co/LhxModhDpk pic.twitter.com/Oo35TxBNtD AnhPhu Nguyen (@AnhPhuNguyen1) September 30, 2024 In the video, it's explained that the students stream video from the glasses to Instagram. The stream is monitored by a computer program. Once AI detects someone's face, their I-XRAY system pulls more photos of that person from the web along with public information about them. The program then feeds those details back to a mobile app that Nguyen and Ardayfio built. It can take just a couple of minutes for this process to play out. The students told 404 Media that they developed I-XRAY to make people aware of what's possible with this technology and they won't release the code that they used. Nguyen said that while some of the people they showed the tech to suggested they might use it to network or prank friends, others pointed out some serious safety concerns. Some dude could just find some girls home address on the train and just follow them home," Nguyen pointed out. In a Google Doc that explains some of the tech behind their system, Nguyen and Ardayfio provide resources detailing how to remove your information from the services that they used for I-XRAY. Those concerned about their privacy may also want to consider using personal information removal services such as DeleteMe or Incogni. This kind of technology isn't inherently new 404 Media points out that Meta and Google have had the ability to apply facial recognition to a camera feed for years, but didn't release it publicly. But the ability to use it in off-the-shelf smart glasses that appear relatively innocuous (save for a light that is active when the camera is recording) may give cause for concern. When asked for comment, Meta referred Engadget to this section of its terms of service regarding Facebook View, an accompanying app for the smart glasses: Your responsibility for your use of Facebook View. You are responsible for complying with all applicable laws when using Facebook View, and for providing any notice or obtaining any consents, as required under video recording, audio recording, biometric data, or other privacy, data protection, or other applicable laws, from other individuals who use your Facebook View or interact with you while you are using Facebook View. You are also responsible for using Facebook View in a safe, lawful, and respectful manner. You may not tamper with the Glasses, or otherwise obscure or modify any of the features on the Glasses that signal to others that the Glasses are recording (including the external-facing LED light). Facebook View is intended for purely personal or household use. You may only use Facebook View for personal non-commercial purposes subject to the Terms and any other terms made available by us relating to Facebook View. Except to the extent such restriction is prohibited under applicable law, you will not disassemble, decompile, reverse engineer, decrypt, or attempt to derive any code or extract software from Facebook View. Except to the extent expressly permitted by us, you will not prepare derivative works based upon, distribute, license, sell, rent, transfer, publicly display, publicly perform, transmit, stream, broadcast or otherwise exploit Facebook View or any software, content, or services made available on or through Facebook View.This article originally appeared on Engadget at https://www.engadget.com/wearables/students-used-metas-smart-glasses-to-automatically-dox-strangers-via-instagram-streams-170228496.html?src=rss
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Marketing and Advertising
Garmin has just announced its Lily 2 Active smartwatch, which is currently the companys smallest model with built-in GPS functionality. It boasts nine days of battery life when used without GPS and nine hours with GPS mode on. This sleek metal watch has two buttons and a display that activates with a tap or wrist turn. The buttons are used to select activities or switch screens. As with many smartwatches out right now, the Lily 2 Active can also gather information on your last nights sleep and grant insights on improving sleep quality. The sleep function also records heart rate, sleep stages, stress and respiration, among other factors useful for calculating your sleep score. You can also use Body Battery monitoring to check your energy levels. For those who like to follow workout videos or routines, you can download workouts for strength, yoga sessions and high intensity interval training (HIIT). You can view these workouts on the watch screen to ensure you follow the planned workout correctly. One final feature that impressed us was the morning report. The Lily 2 Active can provide all of the information above in the morning, as well as womens health tracking information. For example, users can use the smartwatch to track their menstrual cycles and pregnancies. The Lily 2 Active is compatible with the Garmin Connect smartphone app on iOS and Android. The app lets you check data collected by the watch, and you can even challenge friends who have Garmin products. We didnt forget to mention the colors. The Lily 2 Active smartwatch is available in two color schemes: Lunar Gold and Bone or Silver and Purple Jasmine. Those interested can purchase it now for $300. This article originally appeared on Engadget at https://www.engadget.com/wearables/garmins-new-lily-2-active-smartwatch-is-pretty-cute-for-a-gps-watch-165410157.html?src=rss
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