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Artificial intelligence is expected to have an impact on the upcoming US election in November. States have been trying to protect against misinformation by passing laws that require political advertisements to disclose when they have used generative AI. Twenty states now have rules on the books, and according to new research, voters have a negative reaction to seeing those disclaimers. That seems like a pretty fair response: If a politician uses generative AI to mislead voters, then voters don't appreciate that. The study was conducted by New York Universitys Center on Technology Policy and first reported by The Washington Post. The investigation had a thousand participants watch political ads from fictional candidates. Some of the ads were accompanied by a disclaimer that AI was used in the creation of the spot, while others had no disclaimer. The presence of a disclaimer was linked to viewers rating the promoted candidate as less trustworthy and less appealing. Respondents also said they would be more likely to flag or report the ads on social media when they contained disclaimers. In attack ads, participants were more likely to express negative opinions about the candidate who sponsored the spot rather than the candidate being attacked. The researchers also found that the presence of an AI disclaimer led to worse or unchanged opinions regardless of the fictional candidate's political party. The researchers tested two different disclaimers inspired by two different state requirements for AI disclosure in political ads. The text tied to Michigan's law reads: "This video has been manipulated by technical means and depicts speech or conduct that did not occur." The other disclaimer is based on Florida's law, and says: "This video was created in whole or in part with the use of generative artificial intelligence." Although the approach of Michigan's requirements is more common among state laws, study participants said they preferred seeing the broader disclaimer for any type of AI use. While these disclaimers can play a part in transparency about the presence of AI in an ad, they aren't a perfect failsafe. As many as 37 percent of the respondents said they didn't recall seeing any language about AI after viewing the ads.This article originally appeared on Engadget at https://www.engadget.com/ai/viewers-dont-trust-candidates-who-use-generative-ai-in-political-ads-study-finds-194532117.html?src=rss
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Marketing and Advertising
Uber has come up with a relatively low-cost way of getting to and from a New York City airport: a shuttle bus. Starting today, the company is offering rides between LaGuardia Airport and transit hubs in Manhattan for $18 a pop. For the first month of the service, Uber is offering half-price rides for $9, The Wall Street Journal reports. This would be far cheaper than a cab for a solo traveler. It's also more expensive, but perhaps less of a hassle, than taking public transit theres a free shuttle between the airport and the subway. One route will take passengers between Penn Station and the airport, and the other will run between Port Authority, Grand Central Terminal and LaGuardia. If you're Manhattan-bound, youll still need to make your way to your home, hotel or Airbnb after you get to the drop-off point. The vans can transport 14 passengers at a time. The service will run between 5AM and 10:45PM ET every day with trips leaving every half hour or so. You can book a spot in a shuttle up to seven days in advance and bring a personal item and a 50-pound bag on board. Before you get on the van, you'll need to show the driver a QR code and PIN that Uber sends you. An Uber shuttle-fleet partner called EPS is operating the rides, but the shuttles have Uber branding. Uber shuttles have been available in various locations since 2019, but this is the first time the company is offering such trips to and from an airport. Earlier this year, Uber started running shuttles to and from concerts and sports games. It plans to offer shuttles to more airports in the coming months and years. The company announced the service as part of its Go-Get Zero event, at which it highlighted some new sustainability efforts. Among those is a new EV-only option that will debut in 40 cities in which Uber has enough electric vehicle drivers available.This article originally appeared on Engadget at https://www.engadget.com/transportation/uber-starts-offering-18-shuttle-rides-between-manhattan-and-laguardia-airport-193520618.html?src=rss
Category:
Marketing and Advertising
Pour one out for the Surface Duo 2. As Windows Central points out, Microsoft has pushed out what will almost certainly go down as the devices final software update, a security patch, ahead of its October 21 end-of-support date. When Microsoft debuted the Surface Duo 2 in October 2021, the company pledged to provide three years of software updates for the dual-screen device. Since then, the company has released just one platform update for the Duo 2, upgrading it from Android 11 to Android 12L. By comparison, Surface Duo users were more fortunate. They got to see their devices make the jump from Android 10 to Android 11 and then later to Android 12L. Ill note here that the latest version of Googles mobile operating system is Android 15. By modern standards, the Duo 2s run is particularly bad. Some Android manufacturers, including Google and Samsung, now promise to provide up to seven generations of platform updates. Consider also that Microsoft priced the Surface Duo 2 at $1,500 on release. Most of all, its a shame since software was always the Achilles heel of the Duo line. As Engadget Deputy Editor Cherlynn Low noted in her review of the device back in 2021, the device offered more compelling hardware but was still plagued by an inconsistent user experience. Of course, none of this is surprising if youve been following Microsoft in recent months. As the company has shifted its attention to AI, its Surface portfolio has seemingly fallen to the wayside. In fact, according to a report Business Insider published last year, part of the reason Panos Panay left Microsoft was because the company had canceled some of his units more ambitious projects.This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/microsofts-ill-fated-surface-duo-2-foldable-recieves-one-final-security-patch-192001469.html?src=rss
Category:
Marketing and Advertising
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