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Don't ignore brand-building's role in driving future sales by over-investing in lower-funnel tactics. Performance branding uses data, AI, and analytics to strengthen upper-funnel campaigns. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
England's pro women's soccer league has published the first comprehensive framework for designing stadiums for female players and fans both for adapting existing venues and building new ones from scratch. The guidelines, developed by WSL Football alongside architects and engineers, acknowledge a straightforward reality: venues built for men don't automatically work for women, and the explosive growth of women's soccer has made that mismatch impossible to ignore. The 120-page document tackles everything from toilet ratios to changing room layouts, drawing on input from players, medical staff, match officials, broadcasters and supporters.
Category:
Marketing and Advertising
Australian kitchenware retailer Kitchen Warehouse is turning up the (oven) dial for Black Friday discount hunting.
Category:
Marketing and Advertising
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