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Every few months, theres a new story or study or think piece on the exact dollar amount needed to afford retirement. The most recent is Northwestern Mutuals 2025 Planning & Progress Study, which found that Americans believe they need $1.26 million to retire comfortably. Unfortunately, many people give up on the very idea of saving for retirement when they hear $1.26 million is the price tag for a comfortable (not lavish) retirement. Aiming for a seven-figure nest egg can feel out of reach for many of uswhich may explain why Northwestern Mutual also found that 51% of Americans expect to outlive their money. But the reality of retirement is far more nuanced than studies like this make it seem. Not only is there no magic number that will ensure a well-funded and fulfilling retirement, but you also have a great deal of agency over your financial decisions now and in retirement. Heres what you need to know about planning your retirement if youre worried that your portfolio will never measure up to the target number du jour. $1.26 million is meaningless Theres a reason why the Northwestern Mutual studyand others like itchoose to name a specific dollar figure as a retirement goal: its eye-catching. Every person who reads the study or scrolls past the headline will have a visceral and emotional reaction to that dollar amount. But even though $1.26 million is a very specific amount of money, its also meaningless. For some people, $1.26 million is an astronomical sum. For others, it will barely cover the first five years of retirement. And both groups of people can create a fulfilling retirement, even though their nest egg isnt in the same zip code. How much you really need to retire Instead of focusing on the specific target amount listed in studies like these, its better to aim for a goal based on your personal financial situation. One common rule of thumb is to aim for a nest egg equal to 10x your final salary. This offers a more personalized metric to shoot for. For example, Oliver earns $55,000 per year and is aiming for a nest egg of at least $550,000. But Cynthia, who earns $300,000 per year, has a goal of $3 million. A goal of $1.26 million could be inappropriate for both of them for different reasonsits too high for Oliver and too low for Cynthia. Your retirement needs are personal and idiosyncratic and cant be summed up with a specific dollar amount. So you can feel free to ignore those numbers and focus on goals based on your financial situation. The importance of flexibility We often think of retirement planning as set in stone. You might ask yourself if you need $1.26 million to retire, assuming the answer is either yes or no. Similarly, the question of whether you can afford to retire at age 65 feels like it should have either a yes or no answer. But retirement decisions are not nearly so cut-and-dried. Any retirement plan you make should include flexibility that allows you to make changes as circumstances change. That starts with crunching the numbers to figure out your retirement budget based on what you have, rather than an arbitrary target number. You can make changes to your plans, spending, or savings based on the real data. This works for your planned retirement date, as well. If youre thinking about retiring at age 65, go ahead and plan for itbut make contingency plans if something changes and your anticipated retirement date is no longer an option. Get the retirement you wantfor less Embracing this kind of plan flexibility can even help with your big retirement dreams. Maybe you have a vision in your mind of retiring to a sun-soaked Greek isleand somehow ensuring that Colin Firth shows up. But if you dont have the money to make your Mamma Mia! retirement dreams a reality, you dont have to give up on Kalokairi entirely. You can include more affordable versions of your dream into your retirement planningsuch as spending a month singing along to “Dancing Queen” on white beachesso that you have options once you’re ready to retire. Retire on your terms Theres no shortage of financial reporting that will make you feel like youre doing it all wrong, especially when it comes to retirement. While putting more money aside for retirement is never a bad idea (seriouslytransfer some money to your 401(k) right now!), you can let go of any anxiety you feel when your nest egg cant compete with the currently touted retirement target. An easy way to calculate your retirement goal is to multiply your salary by 10, which gives you a target that fits your specific situation and needs. And no matter the size of your nest egg, build flexibility into your retirement plan for everything from timing to fulfilling your dreams. This will allow you to make your retirement work even if your circumstances change.
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E-Commerce
My brothers text messages can read like fragments of an ancient code: hru, wyd, plztruncated, cryptic, and never quite satisfying to receive. Ill often find myself second-guessing whether gr8 means actual excitement or whether its a perfunctory nod. This oddity has nagged at me for years, so I eventually embarked upon a series of studies with fellow researchers Sam Maglio and Yiran Zhang. I wanted to know whether these clipped missives might undermine genuine dialogue, exploring the unspoken signals behind digital shorthand. As we gathered data, surveyed people and set up experiments, it became clear that those tiny shortcutssometimes hailed as a hallmark of efficient communicationundermine relationships instead of simplifying them. Short words lead to feeling shortchanged Most people type ty and brb (for thank you and be right back) without batting an eye. In a survey we conducted of 150 American texters ages 18 to 65, 90.1% reported regularly using abbreviations in their daily messages, and 84.2% believed these shortcuts had either a positive effect or no meaningful impact on how the messages were perceived by the recipients. But our findings suggest that the mere inclusion of abbreviations, although seemingly benign, start feeling like a brush-off. In other words, whenever a texter chops words down to their bare consonants, recipients sense a lack of effort, which causes them to disengage. Its a subtle but pervasive phenomenon that most people dont intuit. We started with controlled lab tests, presenting 1,170 participants ages 15 to 80 with one of two near-identical text exchanges: one set sprinkled with abbreviations, the other fully spelled out. In every single scenario, participants rated the abbreviating sender as less sincere and far less worthy of a reply. The deeper we dug, the more consistent the pattern became. Whether people were reading messages about weekend plans or major life events, the presence of truncated words and phrases such as plz, sry, or idk for please, sorry, or I dont know made the recipients feel shortchanged. The phenomenon didnt stop with strangers. In more experiments, we tested whether closeness changed the dynamic. If youre texting a dear friend or a romantic partner, can you abbreviate to your hearts content? Evidently not. Even people imagining themselves chatting with a longtime buddy reported feeling a little put off by half-spelled words, and that sense of disappointment chipped away at how authentic the interaction felt. From Discord to dating apps Still, we had nagging doubts: Might this just be some artificial lab effect? We wondered whether real people on real platforms might behave differently. So we took our questions to Discord, a vibrant online social community where people chat about everything from anime to politics. More importantly, Discord is filled with younger people who use abbreviations like its second nature. We messaged random users asking them to recommend TV shows to watch. One set of messages fully spelled out our inquiry; the other set was filled with abbreviations. True to our lab results, fewer people responded to the abbreviated ask. Even among digital nativesyouthful, tech-savvy users who are well versed in the casual parlance of text messaginga text plastered with shortcuts still felt undercooked. If a few missing letters can sour casual chats, what happens when love enters the equation? After all, texting has become a cornerstone of modern romance, from coy flirtations to soul-baring confessions. Could plz call me inadvertently jeopardize a budding connection? Or does u up? hint at more apathy than affection? These questions guided our next foray, as we set out to discover whether the swift efficiency of abbreviations might actually short-circuit the delicate dance of courtship and intimacy. Our leap into the realm of romance culminated on Valentines Day with an online speed dating experiment. We paired participants for timed dates inside a private messaging portal, and offered half of them small incentives to pepper their replies with abbreviations such as ty instead of thank you. When it came time to exchange contact information, the daters receiving abbreviation-heavy notes were notably more reluctant, citing a lack of effort from the other party. Perhaps the most eye-opening evidence came from a separate study running a deep analysis of hundreds of thousands of Tinder conversations. The data showed that messages stuffed with abbreviations such as u and rly scored fewer overall responses and short-circuited conversations. Its the thought that counts We want to be clear: Were not campaigning to ban lol. Our research suggests that a few scattered abbreviations dont necessarily torpedo a friendship. Nor does every one of the many messages sent to many people every day warrant the full spelling-out treatment. Dont care about coming across as sincere? Dont need the recipient to respond? Then by all means, abbreviate away. Instead, its the overall reliance on condensed phrases that consistently lowers our impression of the senders sincerity. When we type plz a dozen times in a conversation, we risk broadcasting that the other person isnt worth the extra letters. The effect may be subtle in a single exchange. But over time, it accumulates. If your ultimate goal is to nurture a deeper connection, be it with a friend, a sibling, or a prospective date, taking an extra second to type thanks might be a wise investment. Abbreviations began as a clever workaround for clunky flip phones, with its keypad texting (recall tapping 5 three times to type the letter L) and strict monthly character limits. Yet here we are, long past those days, still trafficking in omg and brb, as though necessity never ended. After all of those studies, Ive circled back to my brothers texts with fresh eyes. Ive since shared with him our findings about how those tiny shortcuts can come across as half-hearted or indifferent. He still fires off brb in half his texts, and Ill probably never see him type Im sorry in full. But somethings shifting: He typed thank you a few times, even threw in a surprisingly heartfelt hope youre well the other day. Its a modest shift, but maybe thats the point. Sometimes, just a few more letters can let someone know they really matter. David Fang is a PhD student in marketing at Stanford University. Sam Maglio, an associate professor of marketing and psychology at the University of Toronto, contributed to the writing of this article. This article is republished from The Conversation under a Creative Commons license. Read the original article.
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E-Commerce
The Easter holiday is celebrated by billions of Christians around the world. But even if you are not partaking in the festivities, store closures or reduced store hours might impact you. Heres what to expect on Easter Sunday. Grocery store closures Whether you need to stock up on eggs and chocolate bunnies at the last minute or simply run out of milk, be aware that many supermarkets are closed for Easter Sunday, including Aldi, Costco, H-E-B, and Sam’s Club. For last-minute purchases, try a Trader Joe’sunless you live in Portland, Maine, where the local stores will be closed. Albertsons, Safeway, Jewel-Osco, Acme, Vons, and Tom Thumb will all be open. Clothing store closures Plan to shop ahead for your Easter outfit, as retailers JCPenney, Macys, Marshalls, Target, Kohls, and TJ Maxx will close their doors Sunday, as will HomeGoods, Sierra, and Homesense locations. Walmart will remain open for business. For the status of other major retailers today, you can find a nice roundup from USA Today. Home improvement and crafting store closures Some hobbies might have to wait as well. If Lowes is your home improvement store of choice, know that it will be closed on Easter. Home Depot is a good alternative. In a similar vein, if Michaels or Hobby Lobby are your craft supply spots, stock up ahead of the holiday, as neither will be staffed for your creative pursuits. Pharmacy closures Major pharmacy chains such as Walgreens and CVS will be open for Easter but may have reduced hours, so check ahead if you need medication. A brief look at religious affiliation in America The U.S. remains a predominantly Christian nation. A 2023 Gallup Poll found 68% of the country considered themselves Christian. There is diversity of denomination in that figure. Breaking it down further, 33% identify as Protestant, 22% are Catholic, and 13% are considered other or just prefer the Christian label.
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