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Despite an eight year anticipatory wait, Nintendo is still "surprised" at just how many people want the Switch 2. The company has announced that about 2.2 million people have entered a pre-order lottery in Japan alone, far more than the number of consoles it can deliver on June 5, aka launch day. Nintendo will announce the winners tomorrow, April 24, and anyone not chosen will be entered into a second drawing. However, that still won't provide enough spots for every entrant. "In response to this demand, we are currently working on further strengthening our production system," the company wrote on X in a post translated from Japanese. "We plan to continue producing and shipping a considerable number of Nintendo Switch 2 units in the future. We apologize for the delay in our ability to meet your expectations." The company further notes that other retailers should begin pre-orders on the 24th. Nintendo has faced a few hurdles around pre-orders for the Switch 2. It delayed them in the US following President Trump's extreme tariffs and uncertainty about price. Now, the company has confirmed pre-orders in the US and Canada will also begin on April 24 and the Switch 2 will maintain its $450 price tag. Though, this might result in a loss for Nintendo. A lack of supply and heavy demand could also bring exploitative resellers. Such was the case with other big ticket consoles like the PS5 and Xbox Series X. They were both listed on sites like eBay and Amazon for up to $1,700. Nintendo's SNES Mini and NES Mini were for sale on eBay for more than double their sticker price. This article originally appeared on Engadget at https://www.engadget.com/gaming/nintendo/nintendo-somehow-underestimates-demand-for-the-switch-2-141030518.html?src=rss
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Marketing and Advertising
On Wednesday, Roku revealed two new streaming devices at an event in New York. The company says its Streaming Stick and Streaming Stick Plus are the most compact on the market, measuring 35 percent smaller than other brands' models. However, Roku says there's no compromise on performance despite the small size. The entry-level Streaming Stick is $30 and it knocks the Roku Express out of the company's lineup. It has many of the features you'd expect from Roku, such as personalized recommendations, access to thousands of streaming channels, a voice remote and Backdrops a way to display art and photos on your TV when you're not streaming anything. The $40 Streaming Stick Plus, meanwhile, replaces the Roku Express 4K+. Naturally, this has all of the features of the Streaming Stick as well as support for 4K and HDR streaming. Roku notes the small size of both sticks makes it easy to bring either with you when you travel, so you can plug one into a TV at your hotel or vacation rental and keep watching your shows. The Roku Streaming Stick and Streaming Stick Plus is coming to the US, Canada, Mexico, the UK, Brazil, Argentina, Chile, Colombia, Peru, Costa Rica, El Salvador, Honduras, Guatemala, Nicaragua and Panama. US pre-orders are open today and the sticks will become available from Roku directly and major retailers on May 6. Jeff Dunn for Engadget Elsewhere, the company previewed new TVs with "unique hardware innovations" and "under-the-hood enhancements." Roku is promising richer and more vivid visuals, along with improved audio quality and faster app launches in its 2025 lineup. The company pledged to deliver custom factory calibration for the new Roku Pro Series models. Plus Series TVs are getting a feature called Roku Smart Picture Max, which automatically adjusts picture settings on a scene-by-scene basis to help you avoid fiddling in menus more than you need to. The Plus Series will now have mini-LED backlighting with the aim of improving picture quality without increasing prices. Those models will also have the built-in remote finder button and integrated cable management that were introduced on Pro Series units. Going forward, all Roku TVs will have a Bluetooth headphone option too. Roku also announced software updates, which it claims will make streaming on Roku OS "smoother and more personalized." Meanwhile, revamped content discovery features include personalized sports highlights and a "Coming soon to theaters" row for movies. (Hey, cinemas need all the help they can get.) On top of that, the Backdrops feature is coming to all Roku TVs and streaming devices in Canada starting today. This article originally appeared on Engadget at https://www.engadget.com/home/home-theater/roku-says-its-streaming-stick-and-streaming-stick-plus-are-35-percent-smaller-than-the-competition-140021984.html?src=rss
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Marketing and Advertising
Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research. Read the full article at MarketingProfs
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Marketing and Advertising
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