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Anyone waiting for a new hardware announcement from Nintendo might be a little disappointed that the company's latest product isn't the successor to the Switch. However, that dismay may not last for long given how delightful the Nintendo Sound Clock: Alarmo looks. Yes, Nintendo made a smart alarm clock that's designed to make your morning routine a little more joyful than waking up to interminable beep of a regular alarm clock or a favorite song you'll eventually get sick of. Alarmo has motion sensors that let you snooze it based on your movement. There is a physical snooze button you can hit too, but that's boring. You can choose from dozens of scenes that are inspired by Super Mario Odyssey, The Legend of Zelda: Breath of the Wild, Splatoon 3, Pikmin 4 and Ring Fit Adventure and set a wake-up time. Alarmo will try to rouse you with music and sounds from those games. Nintendo plans to add scenes from other games as free updates. Nintendo You'll be able to choose between two wake-up modes. The steady option will make the alarm more intense the longer you stay in bed (perhaps with an appearance from a certain arch-nemesis of Mario if you keep ignoring it). The gentle mode keeps the alarm at a consistent intensity level. When you do get up, you'll hear a victory fanfare, hopefully with Mario shouting "Wahoo!" Sleep tracking proponents will be pleased to hear that you'll be able to check how much you move around while you sleep (if you want a Nintendo-flavored way to measure how long you snooze, Pokémon Sleep may do the trick). Alarmo can also lull you to sleep with soothing sounds and music at your set bedtime. I'll have to see how well that fares against my usual strategy of listening to an hour-long YouTube video of thunderstorms. Nintendo published a fascinating deep dive into the Alarmo featuring interviews with the team behind it. The project started as part of the company's research into motion sensors. In fact, the developers didn't initially set out to make an alarm clock. "We knew that the theme was to support people during their sleep, and we were looking for a way to achieve this," said Yosuke Tamori, a producer for Alarmo who previously worked on the original Splatoon and Nintendo Labo. "However, it was only after a lot of technical trial and error and building many prototypes that we decided to focus on alarm clocks." The team even experimented with using hand gestures to control Alarmo, which was very different in earlier prototypes. One looked similar to Google's Nest Audio speaker: Nintendo If you're a Nintendo Switch Online member in the US and Canada, you'll get first dibs. You can order the $100 Alarmo now and of course I did so immediately. Nintendo says it will be available at retail early next year. You can also buy it from the Nintendo store in New York. While Nintendo includes a USB power cable, you'll need to use your own AC adapter, which is annoying. This article originally appeared on Engadget at https://www.engadget.com/home/smart-home/nintendos-latest-hardware-is-alarmo-a-99-motion-sensing-alarm-clock-not-the-switch-2-140142746.html?src=rss
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Marketing and Advertising
Working with BBDO Ecuador, Ecuadorian real estate developer Minutocorp recreated Grand View, its new 700-apartment complex near Guayaquil, inside Fortnite. Gamers can explore the development's layout and amenities by searching for the map or using island code 6199-7940-7031. As players make their way through the property, Minutocorp's sales staff are on hand to answer questions and even take people's details to close a deal.The campaign's success is impressive. Mario Costa, Marketing Manager at Minutocorp, revealed that while the physical project typically receives 100 visits per month, its Fortnite counterpart was explored by 4 million people equivalent to roughly 23% of Ecuador's population in just two weeks. With an estimated 2 million gamers in Ecuador and the average gamer in Latin America aged between 28 and 44 (prime home-buying years), the strategy taps into a significant demographic.Traditional real estate marketing is, well, not too exciting. Adding digital entertainment to the mix can pay off Minutocorp's foray onto Fortnite bagged the company a 3400% return on investment within the first few weeks. The campaign demonstrates how Fortnite and other gaming platforms can be leveraged not just for marketing to customers who often spend hours a day gaming, but also as an immersive sales tool. (Related: It's showtime! Roblox is selling movie theater tickets for the Beetlejuice sequel)
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Marketing and Advertising
Many social media platforms take ideas from each other, and Meta seems to be doing something similar recently. As first reported by TechCrunch, Threads is testing a community groups feature thats similar to Subreddits and X Communities. Chris Messina, a Threads early adopter, discovered this after scanning the latest app updates code. Messina discovered references to Loops in the code on Monday. Besides that, the code also mentions how users can join or leave communities as well as name a Loop community. In TechCrunchs report, an unidentified Instagram source confirmed that the feature is still in the earliest developmental phases and is not being tested yet. Messina said in his thread that users can join communities and discuss relevant topics, similar to the competition. However, since Threads doesnt use traditional hashtags, its likely Loops will need a different tagging system. How Threads Loops will work remains to be seen, as we havent seen much of it. Alessandro Paluzzi, a developer and leaker, did manage to find out what Loops may look like, including a menu to create new Loops. Much more about this feature is still unknown, and well have to wait for official announcements to find out more.This article originally appeared on Engadget at https://www.engadget.com/apps/threads-code-shows-that-a-community-groups-feature-may-be-in-development-133729430.html?src=rss
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Marketing and Advertising
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