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Working with BBDO Ecuador, Ecuadorian real estate developer Minutocorp recreated Grand View, its new 700-apartment complex near Guayaquil, inside Fortnite. Gamers can explore the development's layout and amenities by searching for the map or using island code 6199-7940-7031. As players make their way through the property, Minutocorp's sales staff are on hand to answer questions and even take people's details to close a deal.The campaign's success is impressive. Mario Costa, Marketing Manager at Minutocorp, revealed that while the physical project typically receives 100 visits per month, its Fortnite counterpart was explored by 4 million people equivalent to roughly 23% of Ecuador's population in just two weeks. With an estimated 2 million gamers in Ecuador and the average gamer in Latin America aged between 28 and 44 (prime home-buying years), the strategy taps into a significant demographic.Traditional real estate marketing is, well, not too exciting. Adding digital entertainment to the mix can pay off Minutocorp's foray onto Fortnite bagged the company a 3400% return on investment within the first few weeks. The campaign demonstrates how Fortnite and other gaming platforms can be leveraged not just for marketing to customers who often spend hours a day gaming, but also as an immersive sales tool. (Related: It's showtime! Roblox is selling movie theater tickets for the Beetlejuice sequel)
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Marketing and Advertising
Many social media platforms take ideas from each other, and Meta seems to be doing something similar recently. As first reported by TechCrunch, Threads is testing a community groups feature thats similar to Subreddits and X Communities. Chris Messina, a Threads early adopter, discovered this after scanning the latest app updates code. Messina discovered references to Loops in the code on Monday. Besides that, the code also mentions how users can join or leave communities as well as name a Loop community. In TechCrunchs report, an unidentified Instagram source confirmed that the feature is still in the earliest developmental phases and is not being tested yet. Messina said in his thread that users can join communities and discuss relevant topics, similar to the competition. However, since Threads doesnt use traditional hashtags, its likely Loops will need a different tagging system. How Threads Loops will work remains to be seen, as we havent seen much of it. Alessandro Paluzzi, a developer and leaker, did manage to find out what Loops may look like, including a menu to create new Loops. Much more about this feature is still unknown, and well have to wait for official announcements to find out more.This article originally appeared on Engadget at https://www.engadget.com/apps/threads-code-shows-that-a-community-groups-feature-may-be-in-development-133729430.html?src=rss
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Marketing and Advertising
Last week Ring announced a feature that will you to capture video 24/7 so you don't miss anything if a motion alert wasn't triggered. The challenge is that if you'll then need to wade through hours of footage to find an event. Now, the Amazon-owned company has introduced Smart Video Search, an AI feature for subscribers of the upcoming $20 Ring Home serivce that makes it faster and easier to find specific moments in your video history. The system is powered by Ring IQ, a combination of Ring AI technology and in-house expertise. It uses Visual Language Modeling (VLM) to match text to images and show results. That way, you can type specific queries into the Ring app to figure out why your garbage cans were knocked over, rather than scrolling through hours of video footage. For instance, you could search for "raccoon in the backyard last night" to see if it was one of those critters that upended your trash. Ring cites other examples, like typing "red bicycle in the driveway" and seeing footage that shows one of your kids teaching the other how to ride a bike. You could also use the feature to find out who took the last of the ice cream, according to Ring. It might seem a bit icky to spy on your own family that way, but Ring does say that it's a "leader in developing privacy features" and is committed to developing responsible AI. The system also uses a "sophisticated input moderation technique to prevent searching for offensive, inappropriate or harmful content." If you believe Ring's privacy claims (the company has a checkered history in that regard) and trust having more Amazon AI tech in your house, Smart Video Search is rolling out to select customers in public beta starting today. The feature will work on all ring video doorbells and cameras, and will roll out widely with the new $20 Ring Home subscription service on November 5th. This article originally appeared on Engadget at https://www.engadget.com/home/smart-home/ring-adds-ai-enabled-smart-video-search-as-part-of-its-upcoming-20-subscription-service-130049585.html?src=rss
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Marketing and Advertising
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