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In the fictional town Levi’s and Nike created to promote their latest collaboration of denim outerwear and Air Max 95s, the paperboy still delivers the morning newspaper by bike (with an arm like a cannon, by the way), and the neighbor out walking her dog just so happens to be the WNBA’s Dallas Wings star Paige Bueckers. Welcome to Blue Arc County. [Photo: Levi’s] For their latest joint collection, out in July, the brands are releasing a special edition of the Nike Air Max 95 made from Levi’s denim in a neutral matte white; black; indigo denim; and full-on Canadian tuxedo made from the Levi’s x Nike Trucker Jacket and matching Baggy Jean. Like its jeans, Levi’s sneakers with Nike feature a single Levi’s Red Tab under the Nike Swoosh on the right shoe only. The jacket sports a big Nike wordmark and Swoosh logo lockup in white on the back, plus co-branded brown leather patches. [Photo: Levi’s] The world Levi’s and Nike created for the collection is charming but hard to place. In promotional photos and social media shots featuring Bueckers, hip-hop artist Larry June, NFL player Keon Coleman, and designer Daniel Buezo, it’s a mix of rural country, Midwest suburb, and deep South. The local barbecue joint is staged like the sort of roadside, hole-in-the-wall treasure that draws in diners far and wide, and the Blue Arc County logo shows an evergreen tree line that evokes Nike’s Oregon roots. It’s Anywhere, U.S.A., built for promoting two iconic American brands at a time when heartland aesthetic is ascendent. [Photo: Levi’s] This isn’t Nike’s first foray into “jeakers” with Levi’s. They teamed up for apparel like a Nike SB x Levi’s 511 Skateboarding Collection in 2012 and Nike Air Force 1s by Levi’s in 2019. But their 2025 collab uses lighter-wash denim for the jacket and jeans and a lower-profile shoe that feels less like a novelty than some past attempts. It’s a simple capsule, but they got the details right. [Photo: Levi’s] The announcement was timed just before Nike reported its quarterly earnings June 26. The company said earlier this year it expects a sales decline, and its planned NikeSkims launch has been postponed, but a highly anticipated collab with the denim brand is good news. Levi’s parent company, Levi Strauss, beat expectations earlier this year, and CEO Michelle Gass said on the company’s April earnings call that new products were “resonating and driving market share gains. She also referenced a “robust product pipeline that she said will fuel growth in the companys denim and nondenim business well into 2026.
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E-Commerce
The AI landscape is evolving rapidly and its important to keep up. No one can afford to stay out of the loop on AI, so here are five new books to fill you in on the latest updates, concerns, and uses of this world-changing technology. AI First: The Playbook for a Future-Proof Business and Brand By Adam Brotman & Andy Sack In AI First, youll hear from a whos who of tech visionaries who spoke with the authors, including Sam Altman himself, Bill Gates, and Reid Hoffman, sharing how theyre thinking of the transition to the new reality. Listen to the Book Bite summary, read by authors Adam Brotman and Andy Sack, or view on Amazon. The AI Con: How to Fight Big Techs Hype and Create the Future We Want By Emily Bender & Alex Hanna A smart, incisive look at the technologies sold as artificial intelligence, the drawbacks and pitfalls of technology sold under this banner, and why its crucial to recognize the many ways in which AI hype covers for a small set of power-hungry actors at work and in the world. Listen to the Book Bite summary, read by authors Emily Bender and Alex Hanna, or view on Amazon. More Everything Forever: AI Overlords, Space Empires, and Silicon Valleys Crusade to Control the Fate of Humanity By Adam Becker How Silicon Valleys heartless, baseless, and foolish obsessionswith escaping death, emergent AI tyrants, and limitless growthpervert public discourse and distract us from real social problems. Listen to the Book Bite summary, read by author Adam Becker, or view on Amazon. AI Valley: Microsoft, Google, and the Trillion-Dollar Race to Cash In on Artificial Intelligence By Gary Rivlin A veteran Pulitzer Prize-winning journalist shadows the top thinkers in the field of Artificial Intelligence, introducing the breakthroughs and developments that will change the way we live and work. Listen to the Book Bite summary, read by author Gary Rivlin, or view on Amazon. More Human: How the Power of AI Can Transform the Way You Lead By Rasmus Hougaard & Jacqueline Carter AI has the potential to transform leadership and the human experience of workor to lead us into an automated and uninspiring work reality. Which one will it be? Listen to the Book Bite summary, read by coauthor Rasmus Hougaard, or view on Amazon. This article originally appeared in Next Big Idea Club magazine and is reprinted with permission.
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E-Commerce
Employees are in a burnout crisis. A 2023 Mercer report found that 82% of workers were at risk of burnout. Overworked employees say they need time off, work-life balance, and flexibility. But the same report noted only 32% of leaders thought reducing employee burnout was important. Still, some companies are getting wildly innovative with their well-being perks. Last week, Deloitte made headlines for a new approach: offering its staffers $1,000 to purchase Legos and puzzles. While some employees might argue they’d prefer time off, or a raise, Deloitte isn’t the only company to try a quirky new approach to improving employee well-being. Here are five offbeat benefits companies are offering. 1. Pawternity leave Bringing home a new human is a whirlwind of joy, excitement, and pure exhaustion, and companies are well-versed in granting leave (paid and unpaid) to employees who have had a baby. On the other hand, providing time off for bringing home a new pet is pretty atypical. Still, some companies, who clearly value pets, have offered time off for adopting a new fur baby. New York-based data company mParticle offers PTO to employees who adopt a rescue dog. It also allows employees to bring their pups to work. Likewise, Minneapolis marketing firm Collective Measures allows pet owners to work from home for the first week after bringing home a new cat or dog. While pawternity leave might be new, many companies have become more pet-friendly, including Amazon. The company’s Seattle headquarters allows dogs and caters to pups with an entire floor designed for them. The workplace also built a dog park (open to the public) on company grounds. 2. All-expenses-paid vacations Burned-out employees say they could use more time off. How about having a vacation paid in full by your company? If you work for Airbnb, this desirable benefit can be yours. The vacation rental platform helps staff take vacations by giving them travel stipends. And those stipends aren’t piddly either. Airbnb employees receive $2,000 per year ($500 per quarter) to spend on travel bookings. “Our benefits are centered around our Live and Work Anywhere policy, prioritizing flexibility to meet individual needs,” Airbnb’s career page reads. “Employees receive quarterly travel credits, an annual educational stipend, and a quarterly Live and Work Anywhere allowance, empowering them to enhance their lives professionally and personally as desired.” BambooHR, a human resources company, offers the same perk with its “Paid Paid Vacation” policy. Employees receive $2,000 that can be used to pay for hotels and airfare. 3. Home-cleaning services Keeping your home clean takes time and energy. And if you spend a lot of time at the office (or on work-related tasks), housecleaning can easily fall by the wayside. But California-based staffing company Akraya offers a perk designed to help keep employees’ homes spotless, and the stress at bay. Akraya offers professional housecleaning services to all employeesand not just once in a while. Every two weeks we have a cleaning service that goes to our employees homes. . . . I dont know of any other company that has [that benefit], cofounder and CEO Amar Panchal told Staffing Industry Analysts. Panchal got the idea after talking with an employee who was tired from spending the weekend keeping up with housework. 4. Snow(boarding) days Many of us enjoyed snow days as school-age children. But most companies don’t provide time off when the white stuff comes down. Burlington, Vermont-based Burton isnt most companies. The snowboard maker offers “snow days” for its employeeswith one rule: They have to hit the slopes. Per Entrepreneur, whenever there’s a big storm, Burtons offices close and employees are encouraged to get out and snowboard, which is, after all, what the brand is all about. In addition to snow days, employees get majorly discounted lift tickets, season passes, demo gear, and more. 5. Unlimited ice cream Ben & Jerry’s, the Vermont-based ice cream company known for its lovable flavors and outspoken founders, is a pretty sweet place to work. Not only is the atmosphere casual, dog-friendly, and seemingly full of joy, it also offers employees virtually unlimited ice cream. Employees say they’re allowed to take home three pints each and every day, though when new flavors roll in, they have to hustle. “Even though we get three pints a day as a sweet work perk, its always a mad rush to the freezers when a new flavor comes in,” the company website reads. “And camping out overnight to be first in line is, well, frowned upon.” With all the ice cream offerings, it’s no wonder Ben & Jerry’s was ranked Vermont’s Most Coveted Employer this year.
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E-Commerce
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