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Reigning National Football League MVP Josh Allen met Therabody founder and chiropractic doctor Jason Wersland at his first Buffalo Bills training camp in 2018. Three years later, Allen became an investor in the company (along with a laundry list of other athletes and celebrities), and now he is becoming the brands first-ever performance adviser. The move reflects a broader trend of brands expanding the job description of ambassadors to go beyond mere promotion, with roles that include key investors or roles in product and R&D. We’ve seen it with On and Zendaya, David Beckham and IM8, even the Kelce brothers and Garage Beer, among others. “For me, it’s not just about the recovery, it’s about preparing and being ready to perform,” Allen tells Fast Company. “I’m excited to bring what I’ve learned that works for me on the field into the product development side to help push some innovation forward.” Allen says Therabody products like the Theragun Pro Plus, JetBoots Pro Plus, and ThermBack LED wrap play a significant role in his preparation, training, and recovery routines. The company is launching a new ad campaign starring Allen, as well as two exclusive Josh Allen Performance Bundles in the U.S. from September 7 through November 22, built around products Allen uses in his personal routine. Make it official Therabody chief marketing officer John Solomon says that making Allen an official performance adviser is just formalizing a process and relationship hes already had with the brand since that first training camp. We wanted to formalize that process with Josh, as a longtime investor and Therabody user, but also as someone who is having a huge moment right now, Solomon says. It allows us to get insights quicker and for him to be a part of the process, which makes him an even more enthusiastic advocate when products are launched. This new role is aimed at strengthening the brands place in sports and performance, which has exploded with copycat and competitive products since the first Theragun was launched in 2016. In more recent years, the company has branched out to include wellness (pain, stress, sleep) and beauty (focused on antiaging). Since expanding, Solomon says the company has seen double-digit year-over-year growth, only recently interrupted by tariffs. Authentic Allen Allen says that his relationship with Therabody is rooted in the same process he uses for all of his business and commercial partnerships. It’s really about the authenticity of itnever putting my name on something that I personally don’t believe in or I wouldn’t use, he says. In the past year, Allen has starred in ads for Gatorade, Pepsi, and Snickers. He credits his close advisers and some Hall of Famers with helping him navigate this side of his career. I’m very fortunate to have a really good team around me, obviously with my wife and my family, he says. And then, I’ve had small talks with guys like Peyton [Manning] and Tom [Brady], because they’ve done pretty well for themselves off the football field as well. Earlier this year, Allen signed on as the first New Era brand ambassador to have a direct investment stake in the headwear company, and he also joined the Cashmere Fund, a Nasdaq-listed interval fund led by former Endeavor exec Elia Infascelli. He sees this latest move with Therabody as another way to utilize his present to help secure his future. At the end of the day, you can only play football for so long, but you can use your expertise in other fields just like this, Allen says. It’s a chance for me to help a brand and become better at something outside of the game of football.
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E-Commerce
On 10 wooded acres outside of Tallahassee, Florida, a curved, wood-paneled home juts out of the natural landscape like a ship thats been permanently grounded on land. Its the only residence designed by renowned architect Frank Lloyd Wright in the whole state, and its currently on the market for $2.1 million. [Screenshot: NAI Global] Nicknamed the Spring House after a nearby natural water feature, the home was completed in 1954 as a commission for husband and wife George and Clifton Lewis. According to the Spring House Institute (the organization responsible for the propertys preservation), the Lewises asked Wright to design a space for them with the stipulation that they had a lot of children and not much money. The resulting 2,000-square-foot structure is an example of how Wrights experimentation with complex curved geometries shaped the tail end of his careera fascination that’s also apparent in his design for New York City’s iconic Guggenheim Museum. [Photo: Swcopeland/Wiki Commons] What the Spring House has in common with the Guggenheim For most Americans, the name Frank Lloyd Wright probably calls to mind a structure dominated by artfully arranged parallel lines and hard anglesthe kind of geometry exemplified by some of Wrights most iconic buildings, like the Fallingwater home in Pennsylvania or the Ennis House in Southern California. However, in his later years, Wright became more interested in understanding how carefully conceived curves could change the utility of a space. This curve-based approach, termed Wrights hemicycle style, involved designing semicircular floor plans behind large curved glass walls to allow the building to receive the full arc of the sun during the day. In the Spring House, thats most evident through the homes back wall, which features a sweeping semicircle that looks out into the back yard and is almost entirely paneled in glass. Per the Spring House Institute, the Spring House is one of just 11 hemicycle houses designed by Wright, and one of only two hemicycle houses with its “unusual boat-like shape,” derived from the intersection of two arcs. John Waters, preservation program director at the Frank Lloyd Wright Building Conservancy, says he believes the Spring House is a reinterpretation of an earlier design known as the Herbert and Katherine Jacobs Second House, which similarly employed a curved exterior to let in maximum light. “There are a number of aspects of the Spring House, like the way its second story is suspended from the roof, that are similar to the second Jacobs house,” Waters says. “But there are also some really interesting tweaks. Either end of the interior balcony gracefully extends out beyond the glazed wall to exterior balconies on either side. I think it’s just a very elegant design in that way.” [Photo: NAI Global] Waters notes that Wright used similar design principles to simultaneously create the Guggenheim Museum, recognizable for its interior of concentric white circles, as well as the David and Gladys Wright House, which features a circular spiral design. “It’s probably a chicken-and-egg situation in terms of which design was leading the others, but they are all sort of conceptualized at the same time,” Waters says.
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E-Commerce
Summer is drawing to a close, back-to-school season is here, and its the final sprint toward 2026. Cue “The Great Lock In of 2025.” In mid-August, social media started buzzing with posts about The Great Lock In. As the name suggests, its built around the Gen Z slang for fully committing or hyperfocusing on a task, goal, or activity. From now until the end of the year, the idea is to “lock in” and to get your life in order and your goals checked off before 2026. @meechiexx It is upon us ladies and gentlemen #fyp #xyzbca #real Slowest Stargazing – Marcelo De Carvalho According to the Know Your Meme website, the trend began with creator @shmeat27, who last month posted NBA highlights captioned: “The type energy we bringing to the great lock in aug-oct 2025.” That video has nearly a quarter of a million views and has since inspired a wave of similar content. @shmeat27 Ts been a hall of fame start already #fyp #typeshyt #shmeat27 original sound – new9ra The great lock in of August to December 2025 can make generational change for your life, another creator posted. Ive been slacking all summer, he continued. That means Im gonna be working hard all winter. @acoth.will WHY NOT US BOYS WHO IS GONNA CARRY THE BOATS AND THE LAWWWGGGGGS original sound – Prem – Prem Social media loves nothing more than a self-development trend. On X, user @quinnslcm wrote: “I don’t think you understand how serious the great lock in from August to December 2025 is.” They continued: “You can feel it in your bones, the air starts tasting different, there’s a restlessness in your soul that knows something is shifting.” i dont think you understand how serious the great lock in from August to December 2025 is. you can feel it in your bones, the air starts tasting different, there's a restlessness in your soul that knows something is shifting. 2016 all over again.— quinn (@quinnslcm) August 16, 2025 There are no hard-and-fast rules for “The Great Lock In of 2025” beyond, well, locking in. In many ways, its a rebrand of 2024s Winter Arc, another self-improvement trend that encouraged a seasonal focus on discipline and momentum after summer indulgence. Of course, the pressure of locking inand the reminder that there are only a few months left in the year to hit whatever goals you scribbled down in Januarycan feel overwhelming. But time is a social construct, and life is more than a relentless quest for optimization. Still, if the start of a new season and that nostalgic back-to-school energy have you feeling renewed, it might just be the perfect time to lock in.
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E-Commerce
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