 |
|
|
|||||
More details about Mario Kart World, the big first-party Nintendo Switch 2 launch title, were shown during a dedicated Direct on Thursday. The 17-minute presentation showcased some of the game's courses, such as the canal-based Salty Salty Speedway and spooky Boo Cinema, and revealed that some classic, reimagined courses will be dotted around the game's open world. Beyond regular races and the new Knockout Tour elimination mode, there are a bunch of other ways to play Mario Kart World. Team-based races will see you compete in squads of between six and 12, and you can test yourself in time trials. The classic Balloon Battle mode is here, and in Coin Runners, you'll compete to collect the most coins. Nintendo New tricks include a charge jump and a wall-riding option that was highlighted in the reveal trailer. A nifty Rewind feature in particular caught my eye. If you miss a jump or want another crack at making it to an elevated shortcut, you can hit a button that will send your kart backward a bit. You'll probably want to use this sparingly, as the Rewind function only affects your own kart. Your opponents can easily overtake you in the process, so there's a risk-reward balance to consider here. The Forza Horizon series has a similar rewind feature, so it's interesting to see Nintendo adopt that. Some of the fresh items look pretty nifty. You'll be able to embrace your inner Hammer Bro by peppering the track with an arc of hammers to either hit an opponent or block their progress. With the Ice Flower, you can freeze enemies, while deploying the Coin Shell, oddly enough, leaves a trail of coins that you can collect. It's nice to see the feather, which debuted all the way back in the original Super Mario Kart, make a return. The open-world aspect of the game looks pretty interesting. You can explore it with your friends (you're all going to be using GameChat, right?) and find some secrets. Hitting one of the hundreds of P Switches that are dotted across the world starts a minigame, such as collecting a number of blue coins in a certain period of time. In Free Roam, you'll also be able to make use of the photo mode. Nintendo Elsewhere in the first completely new mainline Mario Kart game since 2014, there are several assist options. The Smart Steering feature can help you avoid accidentally veering off a track, and there's a tilt control function for steering. On top of all of that, you can pick up food from drive-thrus. While I suspected that we might be taking a trip to The Snack Zone, the Dash Food that you pick up unlocks outfits that are inspired by your meal. Munch on some sushi, for instance, and you'll find yourself wearing a Japanese-influenced getup. Mario Kart World is slated to arrive on June 5, the same day as the Nintendo Switch 2. There's still no official update on when Switch 2 pre-orders will go live in the US and Canada after Nintendo delayed them. However, rumors suggest that you may be able to lock in a pre-order in either country in the coming days.This article originally appeared on Engadget at https://www.engadget.com/gaming/nintendo/mario-kart-world-for-switch-2-borrows-forzas-rewind-feature-160818661.html?src=rss
Category:
Marketing and Advertising
Instagram is adding yet another way to liven up your Reels recommendations. The app is rolling out Blend, a feature that allows you to create a custom feed within a DM that combines your recommendations with a friends. If that sounds familiar, its because Blend has been in the works for some time. It was first spotted in the app more than a year ago, but was only an internal prototype at the time. Now, Meta is finally making it official, describing it as an invite-only Reels feed for you and your friend(s). Anyone can invite a friend or a group of friends to join a Blend from within a direct message or group chat on Instagram. Once someone accepts the invitation, Instagram generates a custom feed of Reels made up of video recommendations tailored to each person. As you scroll, you can view who each suggested clip is for, giving a window into what types of Reels Instagrams algorithm serves your friends. The feature is the latest way Meta has been allowing instagram users to gain more insight into their friends Reels-watching habits. The company also recently introduced a dedicated tab that shows videos liked by your Instagram friends. Whether that sounds like an intriguing way to find new niches of content, or potentially massively embarrassing is another matter. (Its also yet another reminder that your Instagram likes were never actually private.) But, if youre Reels suggestions have been feeling a little stale, or youre just curious about how some of your friends experience the app, it could be an entertaining way to spice up your recommendations.This article originally appeared on Engadget at https://www.engadget.com/social-media/instagram-now-lets-you-combine-your-reels-recommendations-with-friends-160023003.html?src=rss
Category:
Marketing and Advertising
A federal judge has ruled that Google is a monopolist in online advertising. The New York Times reported on Thursday that Judge Leonie Brinkema of the US District Court for the Eastern District of Virginia said the company broke the law to maintain its ad tech dominance. In addition to depriving rivals of the ability to compete, this exclusionary conduct substantially harmed Googles publisher customers, the competitive process, and, ultimately, consumers of information on the open web, the judge said. The case stemmed from a January 2023 lawsuit from the US Justice Department and eight states. They accused Google of illegally monopolizing the ad market and using that power to charge more and take a higher portion of sales. "Competition in the ad tech space is broken, for reasons that were neither accidental nor inevitable," the government said in its complaint. "One industry behemoth, Google, has corrupted legitimate competition in the ad tech industry by engaging in a systematic campaign to seize control of the wide swath of high-tech tools used by publishers, advertisers, and brokers, to facilitate digital advertising." The government says Google holds an 87 percent market share in ad-selling tech. Judge Brinkema's decision follows another in August, when a federal judge ruled that Google monopolizes online search. Judge Amit Mehta of the US District Court for the District of Columbia said in 2024 that the company "is a monopolist, and it has acted as one to maintain its monopoly." Judge Mehta is considering a DOJ request to break up the company based on that ruling. Now, Judge Brinkema will face a similar decision about the nearly $1.9 trillion company's dominance in advertising. The DOJ's lawsuit already asked the court to make Google sell portions of its ad tech business. Much of the company's future will rest on what those two judges decide in the coming months. Developing...This article originally appeared on Engadget at https://www.engadget.com/big-tech/google-is-a-monopoly-in-online-ad-tech-federal-judge-rules-151531919.html?src=rss
Category:
Marketing and Advertising
All news |
||||||||||||||||||
|
||||||||||||||||||