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From reality TV to fashion and beauty and everywhere in between, youve unmistakably heard of Kim Kardashian. Critics may talk, but theres no denying shes one of the most influential and accomplished women of our timewith a net worth of $1.7 billion. And shes still expanding. Now, after building a multibillion-dollar empire, Kardashian is taking on a new role: instructor. Her new MasterClass, The New Rules of Business: The Ten Kimmandments with Kim Kardashian, launches today. Master them and youll create marketing that commands attention and build businesses that will scale,” Kardashian says. The tenets cover a range of 10 lessons, but Kimmandment #8Know Your Worth. Then Add Tax.stands out as one of the most misunderstood. While it often gets reduced to monetary value, Kardashian stresses its about more than that. Its really about understanding the value you bring that no one else can and protecting that value, she explains. Experiences early in my career taught me that if you dont set your own standard first, you cant grow a brand or business. Thats why its so important for anyone just startingknowing your value is the foundation for everything else. When Fast Company asked what inspired the Kimmandments, Kardashian pointed to her own unconventional career path. [Photo: MasterClass] Her foray into entrepreneurship came long before Keeping Up With the Kardashians. At 16, Kardashian had her first work experience as an aspiring closet organizer. [I got the job] not because I had to, but because I wanted independence and I really wanted to earn my own money, she explains. Not long after, she ran a thriving eBay business flipping designer pieces, and even operated a successful closet-organizing venture for both celebrities and everyday clients. Over time, her visibility became her advantage. In 2017, Kardashian launched KKW Beauty, now partly owned by Coty. Building on that momentum, in 2019 she cofounded SKIMS with Jens Gredetoday valued at $5 billion. I never had a traditional business background, so everything I know came from learning on the job,” says Kardashian. “I noticed that I kept coming back to the same principles. They were guiding every decision I made.” When the MasterClass team and I started talking, I realized these werent just habitsthey were my rules,” she adds. “Theyve helped me build my brands, stay focused, and stay resilient. I want to give the tools that have worked for me throughout my career so far. By the end of the class, Kardashian wants students to walk away with more than just tactics. I want members to take away a mindset: Stay resilient, trust your instincts, and keep building even when others doubt you,” she shares. “Youll face setbacks, criticism, and moments where you feel stuckbut those are just part of the process.”
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Adidas defeated an appeal on Wednesday by U.S. shareholders who said the footwear and apparel maker fraudulently concealed antisemitic and other improper behavior by Ye, formerly known as Kanye West, before its partnership with the rapper and fashion designer imploded in 2022. The 9th U.S. Circuit Court of Appeals in San Francisco said Adidas did not mislead shareholders in its annual reports by saying improper behavior by partners from the entertainment industry could have a negative spill-over effect on business. “A reasonable investor would know that a partnership with a celebrity partner like Ye would come with inherent risks relating to improper behavior,” a three-judge panel said. The panel also found no intent to defraud, and said Adidas’ disclosure “presents the hypothetical risk as the negative effect of improper behavior, not the improper behavior itself.” Lawyers for the lead plaintiff HLSA-ILA Funds, which serve maritime workers in southeast Virginia, did not immediately respond to requests for comment. Adidas did not immediately respond to similar requests. Ye was not a defendant. Shareholders in the proposed class action said they lost money because Adidas’ stock price fell after antisemitic rants led the German company to sever ties with Ye in October 2022, ending a nine-year partnership that in 2021 generated about 1.5 billion euros ($1.75 billion) of sales. The shareholders said Adidas continued the partnership despite being “fully aware” since at least 2018 that Ye routinely made improper comments to its employees and employees at his Yeezy design shop. Adidas began selling leftover Yeezy sneakers in May 2023, pledging to donate some proceeds to groups combating antisemitism, and finished late last year. The company’s sales in North America fell 2% in 2024, “solely due to significantly lower Yeezy sales,” Adidas said in March. Wednesday’s decision upheld an August 2024 dismissal by a federal judge in Portland, Oregon, where Adidas’ North American headquarters are located. Jonathan Stempel, Reuters
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E-Commerce
Theres a very common question asked of people working in space exploration: Why explore space when we have so many problems on Earth? From Wi-Fi, to satellite images of real estate, to matters of national security, much of our daily lives has been made possible by policy changes in the 1990s that permitted the deployment of low-Earth-orbit satellites. But the tangible benefits to space exploration may not always be obvious, according to Jack Kilray, director of government relations for The Planetary Society, a nonprofit dedicated to advancing space science and exploration. What we discover in space invariably helps life on Earth, Kilray said at last months World Changing Ideas Summit, cohosted by Fast Company and Johns Hopkins University in Washington, D.C. These investments in fundamental researchalthough maybe you don’t see those direct comparisons to your life immediatelyhave these knock-on effects for decades after you make that initial discovery and revolutionize the economy, national security, and just our fundamental understanding of the cosmos. And space has evolved to become a critical infrastructure, said Rich Cooper, vice president of strategic communications for the Space Foundation, a nonprofit advocating for space education and exploration. More than 90 countries now have active space operations, and hundreds of companies are operating business interests in spacewhich is why policy efforts must focus on balancing the needs of these various interests, he added. Dealing with space traffic and litter In space, one of the biggest policy challenges right now is managing all of the traffic. Finding the place for a satellite or other instrument, so it doesn’t impact any other operations, is literally threading quite the needle, Cooper said. The policies about how to deal with space litter have improvedgovernments and companies are now required to have a plan in place to prevent the creation of more orbital debris, though more work is still required. Countries as well as companies are looking to be much, much more responsible, but we still have other players that need to be far more responsible than they’ve been, Cooper said. The next era of human exploration Finally, policies must adapt amid the race thats underway to send humans to the moon once again, and eventually to Mars. The good news is that this next era of space exploration is likely to unite people around the globe, Kilray said. It’s no longer just a flags-and-footprints approach, but a sustainable approach to whether it be lunar exploration with crew or scientific exploration of the outer planets or the building of the next great observatory to image habitable worlds around other star systemslike that’s all within our grasp as a species, which is truly amazing, Kilray said. We couldn’t have imagined what was possible today 60 years ago.
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E-Commerce
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