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Its an ordinary morning. Youve woken up from what you thought was a blissfully restful nights sleep. To ensure your body and mind arent playing tricks on you, you check the activity tracker that youve recently strapped on your left wrist. You hope itll turn you into a fitter and healthier version of yourself. But your sleep score says otherwise. It indicates that youve woefully underperformed across all stages of the sleep cycle. It’s also the end of a long month on the job. Youve completed all your deliverables on time, impressed your bosses, and, by all accounts, been a pleasant and reliable colleague. You decide to check your bank account. The balance staring back at you offers a sobering reality check and bleak forecast for the month(s) ahead. Once again, youre compelled to adopt the mantra keep your head down and keep plugging away as your professional credo. Surely, things will eventually get better, right? Why were drawn to numbers Numbers can have that effect on people. They turn feelings of restfulness and satisfaction into dust in the blink of an eye. They can also trick you into believing the complete opposite. Your wearable technology might measure a bad nights sleep more favorably than youd expect. At work, a shockingly mediocre work performance might result in a pay raise or bonus simply because you touted the corporate line. What is undeniable is that humans are magnetically drawn to abstractions of realityboth their own and those of others. Numbers is the true universal language that transcends cultures and geographies. And thats not necessarily a bad thing. After all, quantification helps us measure and organize the world around us. Its how we tell time, keep records, conduct financial transactions and scientific experiments, administer medications, and write computer code. Numbers have even changed the way we communicate. People find percentages and simple frequencies astonishingly persuasivethe more abstract they are, the more they capture attention. Here are two ways I could promote this Fast Company article to a broader audience: I could say, Many people have read and enjoyed this article. This version relies purely on qualitative evidence. I could also say, The click-through rate for this article is 55%, with two-thirds of readers finishing the entire piece. To our 21st-century sensibilities, the latter strangely sounds far more credible and captivating. Fred Hargadon, a former dean of admissions at both Princeton and Stanford, once said: Because we cannot measure the things that have the most meaning, we give the most meaning to the things we can measure. We see this reflected in the cost-cutting efforts of Elon Musks Department of Government Efficiency (DOGE), or our obsessive monitoring of global stock market indexes. When numbers dont tell the whole story The real issues arise when we try to apply the same logic used to track a golf handicap to the complexities of the human experience. We assign a numerical representation to someones creditworthiness. In Canada, scores range between 300-900. The higher the score, the more worthy an individual appears in the eyes of a lender. But quantification doesnt stop at the individual level. The Gini coefficient reduces the wicked problem of economic inequality across countries to a single score ranging from 0 to 1. The World Happiness Report uses a 0 to 10 scale to evaluate the quality of life and well-being of entire populations, then assigns them to a global ranking. In 2025, Finland was ranked the happiest country for the eighth year in a row. Does this ranking mean there arent any unhappy Fins? Far from it. When numbers ignore humanity Matters become even more complicated when we pressure organizations that prioritize people and the planet over profits to justify their existence and demonstrate their impact through dataeven though we can’t (and frankly, shouldn’t measure their contributions, at least not in the short term. Global climate action is a prime example. If we judge the efforts of an entire industry devoted to combatting the climate crisis solely by meeting ambitious targetslike achieving net-zero greenhouse gas emissions by 2050we risk overlooking the true stories of progress, resilience, and adaptation that occur along the way. Relying on numbers can also be downright sinister in instances where it has a dehumanizing effect. Assigning prison inmates numbers instead of using their names, or publishing casualty statistics during a war, reduces individuals to mere figures, which strips away their humanity. People are not numbers, and life isnt always a data set that we need to optimize or manipulate. Sometimes, we need to hear the full story. Otherwise, we risk reducing human existence to mere abstractions and approximations of reality. The added benefit? Several studies have shown that people can retain qualitative information much longer than quantitative information. While numbers and statistics can have an immediate effect, like ruining a perfectly good night’s sleep, a well-crafted story or anecdote leaves a lasting impression.
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E-Commerce
During his family’s annual summer vacations on North Carolina’s Outer Banks, high schooler Ajith Varikuti began to notice something concerning. Homes on the narrow line of barrier islands that Varikuti had grown up visiting from his hometown Charlotte were no longer there. I started seeing more and more news articles about entire houses being completely destroyed. And it started clicking, because some of those houses that were being destroyed I’d seen in my previous years there, he says. Varikuti, who was then a 9th grade student, knew there had to be a solution. So, as part of a student design competition organized by the design software company Autodesk, Varikuti put his mind to coming up with a design for a home that could better withstand the extreme conditions of the Outer Banks. (This year’s student design competition, Make it Home, is open until June 30 for students 1321.) Ajith Varikuti [Photo: courtesy Autodesk] His design is a modular, 3D printed home that sits on flood-resistant stilts and can be disassembled and moved if its site becomes untenable. The design was the grand prize winner in Autodesk’s 2024 Make it Resilient design competition, with a $10,000 prize. To create the design, Varikuti taught himself how to use computer-aided design, or CAD, software, starting with an entry-level educational version called Tinkercad before moving on to Revit, the industry-standard 3D design program used by architects and engineers around the world. Using online tutorials, he learned how to use the software to develop a structurally sound design that could be segmented into individual parts or modules. I broke down each of the individual drawings into its own box, so that way you could build various combinations of houses with of the same set of modules, he says. I thought that was the most intuitive and allowed for the most freedom to design whatever house you wanted to. [Image: courtesy Autodesk] The resilient home design was influenced by his own interest in engineering, and specifically 3D printing, which he’d begun exploring during the pandemic. Before even starting high school, he had designed and printed his own toy, a knight on a horse. That experience made him think that 3D printing parts of the house could be a viable way to make its individual modules, and allow them to be both assembled and disassembled. Varikuti’s resilient home design also accounts for the extreme conditions of the Outer Banks, using simulations within the software tools to test its capability to withstand hurricane-force winds. He even reached out to a structural engineer at the firm AECOM to fine-tune his design. He pointed out various inefficiencies and inadequacies in my design, Varikuti says. I had too many pillars that were way too big originally. This input also led him to redesign the footings for the house’s foundations so that they wouldn’t be affected by potential frost heaving. [Photo: courtesy Autodesk] For a design created by a teenager, Varikuti’s is a surprisingly buildable concept, and one that could be a solution for the extreme conditions faced by the Outer Banks. There are currently no plans to get the house built, but Varikuti, who’s now in 10th grade, says the process of designing it has got him excited about creating projects that could get built one day. This entire experience has made me realize how big of a world the engineering world is, and how there’s so many opportunities, he says. It’s led me to want to pursue a career in engineering, hopefully using CAD tools one day to make projects that will be implemented in real life.
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E-Commerce
The Flying Sun 1000 is exactly what its name implies: a very powerful light source that flies. It is not as strong as the sun, but fitted with a powerful 3,333-watt light sourcethe equivalent of a typical flood lamp in a stadiumit is enough to turn night into day instantaneously.This drone is aimed at commercial and government users for the rapid deployment of industrial-level lighting solutions, such as construction and engineering jobs, area security, and disaster relief efforts that require 24-hour operation. A single operator can deploy the Flying Sun in minutes, instantly illuminating as much as 130,000 square feet.According to its manufacturer, Freefly Systems, the drone solves the problem of having to use traditional light towers for illumination. The Woodinville, Washington-based company designs and builds camera movement systems and stabilizers for cinematography. It says these are bulky, slow, and costly to set up, often leaving gaps in area coverage. But since the drone-mounted spotlight can move around, the Flying Sun can provide continuous aerial lighting that moves with work crews and rescue teams as they progress through an area. Furthermore, by eliminating the need for extensive installations of towers and cabling on the ground, the Flying Sun avoids risks in disaster areas, where theres often flooding and other potential electrical and trip hazards. The company also points at a less critical but potentially game-changing use: lighting for film and television productions, which can benefit from the drones ability to turn night into day in a split second.Not like a helicopterPerhaps a spotlight doesnt sound like a game changer for these industries. After all, you can light up the ground using a helicopter and a spotlight. But helicopters have huge associated costs and generate thundering noise and wind (not to mention that their operation time is limited). The Flying Sun can fly tethered to a power source in the grounda 5kW generator, batteries, or electric vehicle will workwhich allows it to fly virtually forever. This is a lot of power, so the drones lamps get hot. Freefly says it designed a system in which the LED light panels are kept cool by the drone operation itself. It utilizes the downwash from the Alta X drones propellers to actively cool the LED lights. This efficient cooling system is crucial for enabling the LEDs to operate at high power levels without overheating, which could damage the components or reduce their life span. This effective thermal management contributes to the manufacturers claim of thousands of hours between light service. [Image: Freefly Systems]How bright is it?The system consists of four panels of 72 LED lamps mounted on an Alta X heavy-lift quadcopter, an industrial drone platform manufactured by Freefly Systems. Thats a total of 288 high-power LED lamps that can generate an astonishing 300,000 lumens, which is a typical amount for modern LED lights used in football stadiums, baseball fields, or large concert venues.The Flying Suns lamp array offers a 60-degree spotlight, which translates into a wide coverage area even at low altitudes. At about 100 feet, the system covers approximately 14,000 square feet at 10 foot-candles, which is the typical lighting of a hallway or a mall parking lot (for comparison, urban street lighting goes from 2 to 5 foot-candles). Thats enough intensity to work seamlessly as if in daylight. As the drone gets higher, the coverage area gets wider. But that comes at the expense of light intensity: At 316 feet, the drone will light a 137,000-square-foot area but only at 1 foot-candle (more than moonlight, less than a streetlight). So while it is dim, its usable. And theres the option of combining several Flying Suns to cover more area with more intensity. Granted, at $60,000 a popincluding the tethered power cables and control systemthat wont be cheap. But it beats the cost of the installation of posts and flood lamps. While the Flying Sun 1000 drone may have higher up-front costs (10 lamps and poles cost about $20,000), it offers significant long-term savings due to lower operational expenses, reduced labor (theres no setup crew required), and minimal maintenance. The drone also provides superior coverage, instant repositioning, and enhanced safety by eliminating ground hazards. While traditional systems are cheaper for small, fixed installations, this droneor similar solutionswill be the best choice in dynamic environments like emergency response, construction, or large-scale events, where mobility, rapid deployment, and energy efficiency outweigh initial investment. Also, the drone will have a lower environmental impact, since no installation and removal are required. The more I look at the video, the more it feels to me like this is the typical how the hell didnt anyone think about this until now idea that is both brilliant and truly game-changing for a lot of industries.
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E-Commerce
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