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2025-06-13 13:00:00| Fast Company

In three years, a fellow tech executive recently told me with serene confidence, Everyone will be able to make a full-length movie in AI, totally personalized for them, by just typing up a few prompts. I considered pointing out that this would destroy one of the central functions of art, and one of its greatest pleasures: to connect individuals across time and space through a single act of imagination. But I didnt bother. The furious debate around AI and art mostly consists of opposing sides talking past each other. Tech evangelists offer breezy assertions that generative AI empowers everyone to become an artist, while creators across multiple mediums rage against the technology as a threat to their livelihoodor even to the future of human creativity. Disney and Universals lawsuit against Midjourney will likely intensify this cultural clash. Its painful to hear the hyperbole flying from both directions, especially since I have a foot in both camps. After a lifetime honing my craft, Im proud to have written several New York Times-bestselling novels and every episode of my TV show Panic. In recent years, after researching various technologies for creative projects, Ive also contributed to the development of new AI models. As someone who works in both AI and the arts, let me point out some of the key nuances getting lost in the noise. Generative AI needs artists. Not the other way around Heres a secret that hyperbolic AI execs dont like to acknowledge, but artists should definitely hear: LLMs like ChatGPT have already consumed virtually all the data available online. To meaningfully improve, they now need a continuous influx of new content, including original art. Without it, theyre headed for a recursive loop: generating content that feeds on other AI-generated content, leading to increasingly low-quality or bizarre results. To put it bluntly, generative AI companies need artists and the work they havent made yet. OpenAIs infamous Studio Ghibli meme stunt rightly drew criticism for disrespecting Miyazakis well-known disdain for AI, but it also underscored a key point: theres only so much beloved art in the world at the level of Studio Ghibli, and AI has already devoured it. Artists should recognize the leverage this gives them. They could collectively establish terms AI companies must follow for any content published online, or risk starving the models of fresh creative input. At the same time, artists might reconsider viewing generative AI solely as a threat. That defensive posture underestimates the enduring value of their talent and risks missing out on new avenues of creativity. If anything, the deluge of AI-generated sludge may actually elevate the value of handmade artbooks, paintings, sculpture, live performancemaking these physical forms more precious than ever. Media history supports this. In the early 2000s, with the rise of podcasting, radios demise seemed imminent. Yet today, radio remains twice as popular as podcastsnearly 80 years after TVs debut supposedly heralded its end. Its also clear how much generative AI companies struggle without artists to guide them. Consider the endless parade of AI-generated social media influencerspale imitations of their human counterparts. Why not create an influencer that looks and acts like a dragon or a new alien species? Without someone to infuse the process with joy and imagination, generative AI content fails to engage, inspire, or unite. Or in creative industry terms: its not compelling IP. Artists may not need generative AI, but its a toolset worth exploring. Im excited about what happens when this technology is wielded by real artists. They, not coders, will be the ones to discover new forms of storytelling and visualization that were previously unimaginable. What Art and AI Already Share Im hopeful that well see more collaboration between AI companies and artists. But first, each side must recognize that while they may share a goalcreating something disruptivetheir approaches are radically different. In tech, efficiency is often the end goal of innovation. For artists, inefficiency is the process. The noodling, tweaking, perfecting, and obsessing: these are usually ignored by tech when designing generative AI platforms, but theyre essential to the creation of truly unique art. And, I would argue, essential to the joy of creating at all. Creativity is fundamentally the act of imprinting imagination onto the world; it is visible in the whorls, details, and choices that reflect the makers expressive spirit. My tech executive friend, who believes AI movies can be prompted into existence, overlooks how the inefficiency of the creative process is integral not just to the final product but to the pleasure of making it. It often takes me a full day to write a single page, agonizing over every metaphor and word choice. And the writing is only one phase: I recently sold a novel, The Girl in the Lake, based on my decades-long fascination with past lives and near-death experiences, and their possible scientific underpinnings. Still, I believe the friction between art and tech is partly fueled by an uncomfortable truth: They have more in common than theyd like to admit. Both are highly elitist and gatekeeping industries, often skeptical of anyone outside their preferred colleges, institutions, or circles. Both are ego-driven, with a belief that their work is among the most important contributions to humanity. In their own ways, both technologists and artists are bidding for immortalitywhether by creating a timeless novel or a godlike AI. A little humility from both sides could go a long way toward making future conversations more productive. I first got into developing technology while researching for my novels, and Ive never forgotten that the word technology comes from techneGreek for a system for making art. Heres to an AI-driven future that expands artistic possibility, rather than one locked in outdated, binary debates.


Category: E-Commerce

 

LATEST NEWS

2025-06-13 12:43:33| Fast Company

The crash of a Boeing 787 passenger jet in India minutes after takeoff on Thursday is putting the spotlight back on a beleaguered manufacturer though it was not immediately clear why the plane crashed.The Air India 787 went down in the northwestern city of Ahmedabad with more than 240 people aboard shortly after takeoff, authorities said. It was the first fatal crash since the plane, also known as the Dreamliner, went into service in 2009, according to the Aviation Safety Network database. Boeing shares fell more than 4% in afternoon trading.The 787 was the first airliner to make extensive use of lithium ion batteries, which are lighter, recharge faster, and can hold more energy than other types of batteries. In 2013 the 787 fleet was temporarily grounded because of overheating of its lithium-ion batteries, which in some cases sparked fires. 737 Max The Max version of Boeing’s best-selling 737 airplane has been the source of persistent troubles for Boeing after two of the jets crashed. The crashes, one in Indonesia in 2018 and another in Ethiopia in 2019, killed 346.The problem stemmed from a sensor providing faulty readings that pushed the nose down, leaving pilots unable to regain control. After the second crash, Max jets were grounded worldwide until the company redesigned the system.Last month, the Justice Department reached a deal to allow Boeing to avoid criminal prosecution for allegedly misleading U.S. regulators about the Max before the two crashes.Worries about the plane flared up again after a door plug blew off a Max operated by Alaska Airlines, leading regulators to cap Boeing’s production at 38 jets per month. Financial woes Boeing posted a loss of $11.8 billion in 2024, bringing its total losses since 2019 to more than $35 billion.The company’s financial problems were compounded by a strike by machinists who assemble the airplanes plane at its factories in Renton and Everett, Washington, which halted production at those facilities and hampered Boeing’s delivery capability.For the first three months of 2025, Boeing reported a narrower loss of $31 million compared with the previous year. CEO Kelly Ortberg said Boeing made progress on stabilizing operations during the quarter. Orders and deliveries The stepped-up government scrutiny and the workers’ strike resulted in Boeing’s aircraft deliveries sliding last year.Boeing said it supplied 348 jetliners in 2024, which was a third fewer than the 528 that it reported for the previous year.The company delivered less than half the number of commercial aircraft to customers than its main rival Airbus, which reported delivering 766 commercial jets in 2023.Still, Boeing’s troubles haven’t turned off airline customers from buying its jets. Last month the company secured big orders from two Middle Eastern customers. The deals included a $96 billion order for 787 and 777X jets from Qatar, which it said was the biggest order for 787s and wide-body jets in the company’s history. The Associated Press


Category: E-Commerce

 

2025-06-13 12:21:00| Fast Company

Its easy to forget, but COVID-19 is still commonplace around the world, and the virus is still mutating, unleashing new variants across the globe. The latest variant, nicknamed Nimbus, that health authorities are keeping an eye on is now spreading rapidly in the United States. And it has a painful new symptom you should be aware of. Heres what to know about the COVID-19 Nimbus variant. What is Nimbus? Nimbus is one of the latest variants of COVID-19 that health authorities are keeping an eye on. Its lineage designation is NB.1.8.1 and is a subvariant of Omicron. According to the World Health Organization (WHO), Nimbus was first detected in January 2025. But it has since spread and is likely to become the leading variant of COVID-19 that is circulating around the world. Indeed, the U.S. Centers for Disease Control and Prevention (CDC) shows that Nimbuss spread is making rapid gains in America. For the two-week period ending May 24, Nimbus accounted for about 15% of all reported COVID-19 cases in the country. But by the two-week period ending June 7, Nimbus accounted for 37% of cases. In the same period, the currently dominant LP.8.1 accounted for 38% of COVID-19 cases in America.  Razor blade throat and other symptoms Nimbus has several common symptoms, many of which are shared by other COVID-19 variants. According to Today, these symptoms include: Cough Runny nose or congestion Shortness of breath Fever or chills Headache Body aches Fatigue New loss of sense of smell or taste Yet people infected with Nimbus have also reported another symptoma sore throat. But many who have experienced this symptom say the throat soreness is more intense than what one usually experiences. Some have described the Nimbus sore throat symptom as feeling like you have razor blades in your throat. Because of this, the symptom has been nicknamed razor blade throat. However, Dr. Peter Chin-Hong, an infectious disease specialist at the University of California, San Francisco, told the San Francisco Chronicle that despite the nickname, a sore throat is actually a common symptom of COVID-19. Sore throat is a common symptom of COVID and not novel at all, and not associated with any one variant, including NB.1.8.1, Chin-Hong said. There has been a range of intensity of sore throat with COVID symptoms all along, including very severe pain. Which states have Nimbus spread to? CDC reporting of COVID-19s spread isnt as robust as it once was, and the agency has not reported exactly which states Nimbus has spread to as of this time. However, as noted by Today, data from the Global Initiative on Sharing All Influenza Data (GISAID) shows that Nimbus is in at least 14 states. Those states include: Arizona California Colorado New Jersey New York Hawaii Illinois Maryland Massachusetts Ohio Rhode Island Vermont Virginia Washington How can I protect myself against Nimbus? The best way to protect yourself from COVID-19 is by taking a three-pronged approach, according to the CDC. That includes: Staying up to date with your COVID-19 vaccinations Practicing good hygiene Taking steps for cleaner air, including letting fresh air circulate through your house While any new COVID-19 variant no doubt causes anxiety and uncertainty in many, there is good news at the moment: According to the WHO, current data does not indicate that the NB.1.8.1 Nimbus variant leads to more severe illness than other variants currently making the rounds. However, its worth pointing out that COVID-19 can still be deadly. According to WHO data, in the last 28 days, 862 people in the United States have died after contracting the disease. Since the start of the pandemic, 1.2 million people in the United States have died due to COVID-19, and 7.1 million people have succumbed to the disease worldwide.


Category: E-Commerce

 

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