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Discover how the FTC's crackdown on deceptive AI claims affects marketing, why transparency matters, and how brands can ethically incorporate AI. Read more. Read the full article at MarketingProfs
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Marketing and Advertising
The Guardian announced it will no longer be active on X (formerly Twitter) all its editorial accounts will stop posting on the platform. Users can, of course, still share the outlet's articles on X, and journalists working for The Guardian may link to or embed X posts in their articles or continue using the platform to gather news. According to the statement, X has become rife with far-right conspiracy theories and racism and is simply not worth sinking more resources into. The newspaper would rather spend its time and energy on less "toxic" platforms. Additionally, The Guardian cites Elon Musk as a major reason for moving away, since the results of the recent US presidential election have allegedly shown how Musk "has been able to use its influence to shape political discourse." Essentially, the concern appears to be that continuing to post would be adding fuel to a propaganda machine. The Guardian isnt the only news outlet to ditch X: NPR and PBS both left in 2023. Corporations like Apple, IBM, Disney and others still post, but no longer advertise on X. These companies have historically been the social media platforms biggest source of ad income, as reported by Axios. The Guardian claims it's able to make this decision because it doesnt rely on advertising as its main business model. But Twitter was always more about influence than driving traffic, and the returns on investment for publishers have only gotten worse with time.This article originally appeared on Engadget at https://www.engadget.com/apps/the-guardian-is-leaving-x-144549755.html?src=rss
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Marketing and Advertising
Select YouTube creators can now produce their own remixes of existing songs. YouTube has announced a new feature for its AI-powered Dream Track tool that allows individuals to "restyle" a song and create a 30-second tune to use in a Short. Creators in the experiment group for this feature can choose from eligible songs and then give an explanation to AI about how they want to remix it. These changes could focus on giving the song a different genre or mood whatever twist they're imagining. From there a new song gets produced "that reimagines the music while maintaining the essence of the original songs vocals and lyrics," YouTube's announcement states. "These restyled soundtracks will have clear attribution to the original song through the Short itself and the Shorts audio pivot page, and will also clearly indicate that the track was restyled with AI." YouTube rolled out Dream Track in November 2023, powered by Google DeepMind's Lyria model. It allowed a select group of US creators to make songs using the AI-generated voices of participating artists. The feature included a deal with Universal Music Group and partnerships with a slew of musicians, including John Legend, Charli XCX and Troye Sivan. It has expanded its availability to all US creators in the year since. This article originally appeared on Engadget at https://www.engadget.com/ai/youtube-creators-can-now-make-ai-song-remixes-for-shorts-143015775.html?src=rss
Category:
Marketing and Advertising
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