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Some 62% of professionals who use AI tools at work say these solutions have saved them time and 58% say they've made their jobs easier, according to a recent survey. Read the full article at MarketingProfs
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Marketing and Advertising
Visa has launched Visa Intelligent Commerce, opening its payment network to AI developers building the next generation of shopping experiences. The program allows AI agents to securely find and buy products on behalf of consumers, transforming how people shop online. Working with tech giants like Anthropic, Microsoft, OpenAI and Samsung, Visa aims to create a trusted foundation for AI-powered commerce.At the heart of this innovation are 'AI-Ready Cards' that replace standard card details with tokenized credentials, enhancing security while confirming an agent's permission to act on a consumer's behalf. The system puts users firmly in control, allowing them to set spending limits and conditions. Visa's experience with fraud management and data security underpins the technology, positioning the company as a trusted intermediary in the emerging AI shopping landscape.TREND BITEVisa isn't just enabling transactions; it's offering a trust infrastructure. As AI agents gain autonomy, consumers require transparent guardrails: spend controls, real-time oversight and dispute mechanisms. Services that provide confidence and clarity in automated decisions will set the stage for delegated convenience, where consumers define preferences once and trust agents to act on their behalf.
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Marketing and Advertising
Nintendo is going after the company that showed off unauthorized mockups of the not-yet-announced Switch 2 at CES 2025. In a lawsuit filed on Friday, Nintendo accuses accessory maker Genki of trademark infringement, unfair competition and false advertising, arguing that Genki embarked upon a strategic campaign intended to capitalize on the public interest surrounding Nintendos next-generation console. According to Nintendo, Genki promoted accessories it claimed are compatible with the Switch 2 despite not having official access to the console, and used the Switch logo to do so. Following the initial reports in January that Genki brought Switch 2 mockups to CES and published a video said to show a 3D render of the console, Nintendo released a statement to say that neither the hardware nor imagery were official, per IGN. While Genki reportedly claimed it had access to a Switch 2 at first, the company later wrote on X that it does not own or possess a black market console, and told Game*Spark (translated by Automaton) that its mockups were based solely on leaked information. In the lawsuit, Nintendo says Genkis statements were contradictory and inconsistent, yet the company maintained its representation to consumers that its accessories will be compatible with the Nintendo Switch 2 upon the consoles release. Nintendo officially announced the Switch 2 on January 16, a little over a week after the mockups made their CES appearance. Even in the months since, Nintendo alleges, Genki continues to exploit the attention of the media and fan base and usurp and threaten sales of Nintendos own accessories, through means including piggybacking on Nintendo Direct with its own Genki Direct event immediately after. In a statement shared on X following the filing, Genki said it is taking [the lawsuit] seriously and working with legal counsel to respond thoughtfully. What we can say is this: Genki has always been an independent company focused on building innovative gaming accessories for the community we love, Genkis post continued. Were proud of the work weve done, and we stand by the quality and originality of our products. While we cant comment in detail, were continuing preparations to fulfill orders and showcase our newest products at PAX East this week. The Nintendo Switch 2 arrives after years of rumors and speculation. In the lawsuit, Nintendo notes that it began planning the next-gen console shortly after the release of the first. Pre-orders for the Nintendo Switch 2 opened in April, and the console will be available on June 5.This article originally appeared on Engadget at https://www.engadget.com/gaming/nintendo/nintendo-is-suing-the-accessory-brand-that-flaunted-switch-2-mockups-ahead-of-its-reveal-210341646.html?src=rss
Category:
Marketing and Advertising
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