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Want more housing market stories from Lance Lamberts ResiClub in your inbox? Subscribe to the ResiClub newsletter. Speaking to analysts last month, Lennar co-CEO Jon Jaffe affirmed what other giant homebuilders have been saying all year: This years housing market was weaker than they expected. All of the markets we operate in experienced some level of softening [this quarter]. Even in our strongest performing markets, buyers needed the assistance of incentives. Incentives will vary across the different markets, but primarily in the form of assistance with mortgage rate buydowns, Jaffe said. The markets that experienced more challenging conditions [for Lennar] during the quarter were the Pacific Northwest markets of Seattle and Portland; the Northern California markets of the Bay Area and Sacramento; the Southwestern markets of Phoenix, Las Vegas, and Colorado; and some Eastern markets such as Raleigh, Atlanta, and Jacksonville. To attract sidelined buyers, in Q2 2025, LennarAmericas second-largest homebuilderspent an average of 13.3% of the final sales price on sales incentives, such as mortgage rate buydowns. At that incentive rate, a home with a $450,000 sticker price would come with nearly $60,000 in incentives. According to John Burns Research and Consulting, thats the highest incentive level Lennar has offered since 2009and its significantly higher than Lennars cycle low in Q2 2022, when it spent 1.5% of the final sales price on sales incentives. The longer weve stayed in this softer housing demand environmentwhich has been the case since mortgage rates spiked and the pandemic housing boom fizzled out in summer 2022the more that unsold new-build inventory has ticked up. Indeed, since the pandemic housing boom fizzled out, the number of unsold, completed new single-family homes in the U.S. has been rising: May 2018 > 59,000 May 2019 > 79,000 May 2020 > 74,000 May 2021 > 33,000 May 2022 > 36,000 May 2023 > 65,000 May 2024 > 93,000 May 2025 > 119,000 The May figure (119,000 unsold, completed new homes) published last week is the highest level since July 2009 (126,000). Lets take a closer look at the data to better understand what this could mean. !function(){"use strict";window.addEventListener("message",function(a){if(void 0!==a.data["datawrapper-height"]){var e=document.querySelectorAll("iframe");for(var t in a.data["datawrapper-height"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data["datawrapper-height"][t]+"px";r.style.height=d}}})}(); To put the number of unsold, completed new single-family homes into historic context, we created a new index: ResiClubs Finished Homes Supply Index. The index is one simple calculation: The number of unsold, completed U.S. new single-family homes divided by the annualized rate of U.S. single-family housing starts. A higher index score indicates a softer national new construction market with greater supply slack, while a lower index score signifies a tighter new construction market with less supply slack. If you look at unsold, completed single-family new builds as a share of single-family housing starts (see chart below), it still shows we’ve gained slack; however, it puts us closer to pre-pandemic 2019 levels than the Great Financial Crisis bust. !function(){"use strict";window.addEventListener("message",(function(a){if(void 0!==a.data["datawrapper-height"]){var e=document.querySelectorAll("iframe");for(var t in a.data["datawrapper-height"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data["datawrapper-height"][t]+"px";r.style.height=d}}}))}(); While the U.S. Census Bureau doesn’t give us a greater market-by-market breakdown on these unsold new builds, we have a good idea where they are, based on where total active inventory homes for sale (including existing) has spiked above pre-pandemic 2019 levels. Most of those areas are in the Sun Belt around the Gulf. Builders are facing pricing pressureespecially in pockets of the Sun Belt where active housing inventory for sale is well above pre-pandemic 2019 levels. !function(){"use strict";window.addEventListener("message",(function(a){if(void 0!==a.data["datawrapper-height"]){var e=document.querySelectorAll("iframe");for(var t in a.data["datawrapper-height"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data["datawrapper-height"][t]+"px";r.style.height=d}}}))}();
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E-Commerce
Half of remote workers run errands on the clock, and over a quarter skip full days altogetherso its no surprise some bosses have grown wary of their employees working from home. But that doesnt mean remote work doesnt work. Were all different. While some people thrive while surrounded by colleagues, others excel in the quiet and comfort of their home office. Most employers will recognize that rigid rules wont produce optimal results, but convincing your boss that the office isnt the right environment for you will still take some hard work: managing your time, delivering consistently, and giving it your all. Heres how you can demonstrate that while remote working might not work for everyone, it is working for you: 1. Quantify your productivity Most remote workers dont manage eight hours of focused workbut neither do those in the office. From chitchat between colleagues to frequent coffee breaks, there are constant distractions. You just need to prove to your boss that youre not spending all of your time running errands and watching Netflix. Work flow tracking appssuch as Rize or Toggl Trackare a great way to quantify your productivity. Integrating with hundreds of common tools and automatically tracking your activity across your apps and browser, you can effortlessly create reports showing what youve done, when, and how long it took. With the right data, you can prove that youre actually achieving more from the solace of your home office. 2. Respond with strategic urgency You might mute your notifications to focus, but to your boss, this silence is suspicious. Are you getting on with your to-do list or running errands, having found a way to trick the employee tracking system? You dont need to live on Slack, but be ready to respond to urgent requests, whether for critical issues or deadlines that cant wait. Its not about being constantly available; its about being reliably responsive. 3. Highlight invisible tasks When working remotely, your behind-the-scenes efforts often go unnoticed. Nobody sees you supporting your junior colleagues, updating spreadsheets, or fixing broken processes, but that doesnt mean they arent important. Dont let your impact slip under the radar. During check-ins, highlight all your contributions with confidencenot as small tasks but as essential work that keeps the office ticking over smoothly. 4. Bring energy to every meeting If you’re half awake, barely dressed, and mumbling through early morning meetings, your boss will assume that’s your default setting. You might work from home, but you still need to show up. Get out of bed, jump in the shower, and put on something workplace-appropriateyou need to show you mean business. When your manager might only see you for 15 minutes a day, making the right impression makes all the difference. 5. Present your progress Your boss can’t see you glued to your screen or tapping your keyboard. For all they know, you’re heading to the shops or learning how to bake the second you switch your camera off. Telling them you’ve been busy is one thing, but showing them? There’s no arguing with evidence. Start the week with a Zoom call to define your goals, share your screen, and walk them through what youve been doing. Log them in a tracking tool such as Weekdone or Teamwork, and end the week with a visual report that shows just how hard you’ve been working. Over time, that visibility and transparency will build trustand your boss will stop worrying about what you’re working on and where youre working from. 6. Share your schedule If you want to build trust, transparency is the fastest way to earn it. Most calendar apps will let you share your schedule with your boss, which nips any doubt about where you are or what you’re doing in the bud. If your calendar is full of team meetings and client calls, there’s no question whether you’re deep in your workload or buried under your duvet. But you need time to work, too, and you should block it off just as you would an important call. Just avoid vague labels such as focus time. Be specific and make it goal-orientedBrainstorming: Q2 marketing or Writing: Leadership blog postso your boss isnt second-guessing whether youre really at your desk. 7. Beat your deadlines Do you constantly deliver work with seconds to spare before the deadline? At best, your boss will assume that you’re managing your time poorly while working remotely. At worst, they’ll suspect you’re deliberately holding back finished tasks to sneak in some extra downtime. The best way to squash these doubts? Deliver work before it’s due. You don’t need to keep ahead of your schedule constantly. However, the occasional early delivery tells your boss you’re working autonomously effectively and wouldn’t benefit from them hovering over your shoulder. 8. Use saved time to upskill You could hit snooze and sleep away all that time you’re saving by not having to commute, or you could invest that time in yourself. What challenges are slowing your team down, and which skills are in short supply? By filling those gaps, you’re not just benefiting your own career but providing additional value to your bosswhich will make them more accepting of your remote setup. If they’re still not convinced? Well, your sharpened skill set will open doors to companies that recognize and value the benefits of remote working. If youre clocking in, doing the bare minimum, and then sneaking out to run errands, your boss has every right to be concerned. But if youre putting in the effort and producing the results? Any doubts about the effectiveness of your remote working setup will fade fast. No decent boss wants to force you back into an environment that stifles your productivitythey simply want to ensure you aren’t spending your workday on social media, shopping, and catching up on sleep.
Category:
E-Commerce
If you pick up a pair of the newest sneakers from Stella McCartney, you might notice something unusual: The soles smell like cinnamon. Thats because theyre dyed with cinnamon waste rather than synthetic coloringone of the ways the soles were designed to be as sustainable as possible. Theyre also made from other plant-based components like castor beans. When the sneakers wear out, the soles can either be composted or recycled. [Photo: Stella McCartney] For the brand, the sole was the missing piece in making a circular product. A previous version of the sneaker, which came out in 2022, used materials like grape-based leather in the shoes upper and recycled TPUa type of plasticin the sole. But that wasn’t a complete solution. The fossil-fuel-based plastics in typical soles, like TPU or EVA, have multiple sustainability challenges. They’re energy-intensive to produce, and rarely recycled. When they end up in a landfill, the material can last hundreds of years. Even if a particular shoe uses recycled material, it can break down and create microplastic pollution when you walk or run. To find an alternative, Stella McCartney’s team partnered with Balena, a materials science startup focused on biopolymers. The real hurdle was how to match the durability and flexibility of traditional fossil-based plastics . . . using a bio-based material that could also break down at end of life, says Yael Vantu, head of product at Balena, which is based in Tel Aviv, Israel, and Milan. That balance of true compostability without sacrificing performance simply hadnt been cracked yet. Most biodegradable materials on the market just arent built to handle the stress, abrasion, and longevity needed in a sneaker sole. Thats where our material came in. [Photo: Stella McCartney] The startup engineered a new product, called BioCir Flex, designed to have the same comfort and resilience as conventional plastic, but with the ability to either be composted in an industrial facility or recycled. Essentially, we created a material that behaves like plastic when you need it, and like nature when youre done with it,” Vantu says. Balena had already started working on the material before the partnership with Stella McCartney, but then spent two years working with the designer label to go through multiple rounds of development, from lab tests to real-world production runs. The white version of the new sneaker, the $550 S-Wave, uses a mix of hemp and agricultural waste from the pineapple industry in the shoe’s upper. When the shoe wears out, it can be sent back to Stella McCartney. The company will then separate the components. While the soles can be composted, the brand priority is to recycle the material into new soles, so it can avoid the environmental footprint of making the material again from scratch. The material is still more expensive than standard TPU, both because bio-based manufacturing and circular supply chains are still maturing. Some brands, like Stella McCartney, are willing to foot the higher bill. “They see the value in future-proofing against regulations, reducing environmental risks, and building deeper connections with consumers who expect products to truly align with their values,” Vantu says. In theory, the material could scale up to be widely used in the industry. “Now its about building out robust supply chains and end-of-life systems and having brands prioritize circularity not just for capsule collections, but across their main lines,” Vantu says. “Regulatory momentum and growing consumer expectations are definitely accelerating that shift.”
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E-Commerce
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