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Need help sparking conversation on Hinge? Esther Perel has some questions for you. The renowned psychotherapist and relationship expert is celebrated for opening up vibrant, vulnerable conversations between couples. Now, shes helping Hinge bring that same energy to new matches. Users can answer Hinges My World promptsa collection of 10 recently added questions designed to help daters share more of themselves on their profiles. [The prompts] are intended to help someone reading them have a bit more imagination about how your world and their world might connect, says Jackie Jantos, Hinges president and chief marketing officer. Esther contributed what she knows about getting into deeper, more intimate conversation. How Esther Perel is fueling Hinge connections Hinges “My World prompts encourage daters to open up about their lives and relationships. They touch on friendships (In my friend group, Im the one who . . .), family (An award my family would give me . . .), and even petsone prompt asks what your pet might think of you. That sense of play is central to Perels philosophy, which deepens connection through storytelling. Hinge spent a number of years in conversation with Perel, Jantos says. Prompts were the right area to collaborate, as they are where users are already sharing personal insights. Esther is a deep practitioner in the relationship space with decades of experience, and we also have a deep learning and insight around how people engage in relationships, Jantos says. It was a nice opportunity to finally do something together. The new prompts wont feature Perels name or any special branding. Theyre meant to blend in seamlessly with Hinges existing prompts and will replace 10 underperforming ones. (Jantos isnt concerned about losing those; Hinges data showed they were the least likely to spark conversation.) The My World prompts are expected to remain on the app indefinitely. Who likes prompts, anyways? These new prompts reinforce Hinges focus on written conversation. Unlike Tinder and Bumble, where writing is optional, Hinge requires users to answer three prompts in full. That built-in friction is intentional. Our onboarding experience is long, it takes a while, but that is by design, Jantos says. We are asking people to put in a level of effort, because the community on Hinge is intended to be high-intention daters. Jantos frequently refers to the idea of romantic momentum. One good conversation can spark another, which can eventually lead to meeting in person. Prompts help ensure those conversations arent dull. The numbers back that up: In 2024, likes on prompt responses were 47% more likely to lead to a date than likes on photos. Dry messaging is a common pain point on dating apps, particularly for Gen Zers, who often report fatigue with online dating. Some apps, including Tinderalso owned by Match Grouphave seen user declines among younger generations. Match Groups new CEO Spencer Rascoff addressed the shift, saying Gen Z is different: Its not a hookup generation. They dont drink as much alcohol, they dont have as much sex. Match Group’s year-over-year revenue was down 3% in Q1 of 2025, Rascoff’s first full quarter. Despite this generational shift, Hinge has grown with Gen Z, which now makes up 56% of its user base. Jantos highlights the companys work to meet Gen Zers’ needsfrom pandemic-era social setbacks to evolving views on gender and relationships. Strong prompts are part of that mission. Hinge was initially designed for a millennial audience, and weve had to continually iterate to bring the app closer to Gen Zs mentality, Jantos says. Gen Z is looking for intentioned relationships. I do think they need some support in product experiences that are guiding them toward that.
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Welcome to Pressing Questions, Fast Companys workplace advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer your biggest and most pressing workplace questions. How can I delegate more?Warning: Clichés abound with my answer to this problem. You may feel that if you want something done right you have to do it yourself, or that passing your work off to someone else means that it wont be done to the same standard. Or you might feel threatened that if someone else does a good job at your work you will be seen as expendable. Or maybe you’re worried that teaching someone how to do some of your work will be more time-consuming than just doing it yourself.But another cliché is true too: If you teach someone to fish, they eat for a lifetime. Delegating tasks may have more upfront time costs than doing it yourself, but once that person learns the skills and takes over the task, not only is it off of your to-do list forever, but they now have gained a valuable skill.If you delegate the right tasks, you can also help in your own career growth. Heres where another cliche comes in: Time is money. As Fast Company contributor Elizabeth Grace Saunders pointed out in a recent article, If your time is worth about $60 an hour and a task takes five hours, thats $300 of time. But if youre paying an entry-level employee $15 per hour, that same task ends up only costing $75. For you to do the task might not make sense. But its not just that creating a PowerPoint costs you $300; its what other things you can be doing with those five hoursor as Saunders puts it, the opportunity cost of spending your time in different ways. With those five hours freed up you could focus on the types of projects that are more likely to get you promoted, for example.Okay, so now that Ive convinced you why you need to delegate, heres how to go about it: Write it down clearly The worst way to delegate is to just throw a bunch of information at someone and hope for the best. Your best first step when handing over a task is to make a written guide. The clearer and more step-by-step, the better. Include screenshots or record a video if relevant. Yes, its more up-front work for you, but then if the person you are delegating the task to doesnt remember something you told them, they have a reference. And if that person ends up leaving, you have a guide to pass on to the next person. Walk them through the task and ask them to repeat it back to you Putting together a written guide is your first step. The next is walking them through the task. Share your screen if you’re in a virtual meeting or sit next to them and complete the task together. Watching you build the presentation, for example, will help form the memory of how to do it. Make sure to stop for questions along the way. And, after you walk them through the task, its a good idea to have them repeat back the most important points to make sure that information sticks. This might feel condescending at first blush but its a common practice in lots of critical jobs. An air traffic controller gives a pilot instructions, and the pilot has to repeat it back to ensure they got it correctly, says Dana Brownlee, author of The Unwritten Rules of Managing Up. You can use the same thing in the workplace. To avoid appearing untrusting, you can say something like, I know I threw a lot at you, and this has a lot of moving parts. To ensure I didnt confuse you, would you mind repeating the information about the slides and the day they’re due? Check back in, then step back Finally, once youve given them the written guide and walked them through how to do it, check back in around the time its due to make sure everything is going smoothly. You dont have to go full-on micromanager and look over their shoulder. Just a simple, Hey, wanted to see if everything is going okay with the PowerPoint and my instructions were clear. This can be helpful if they hit a snag but were too embarrassed to speak up. Then, after they successfully complete the task, you can let them own it and reclaim you freed-up time! Want more advice on delegating? Here you go: How to master the art of task delegation These are the 5 mistakes you make when you delegate 3 ways to delegate without forfeiting your power Having trouble delegating? These 3 questions can help How to delegate when youre a die-hard perfectionist 4 questions to ask to decide if you should delegate or do it yourself Why delegating tasks is so hardand how to get better at it
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From Shopify and Duolingo to Google and OpenAI, AI-first companies are now defining our era. And just about every designer Fast Company has talked to for the past three years has shifted from a deep-seated fear of AI to a steady adoption of these AI tools in some part of their workflow. But when analyzing 176,000 design job listings for our upcoming “Where the Design Jobs Are” report (out June 16), we were struck by a most surprising finding. Only 0.4% of design jobs asked for experience in specific AI tools, including ChatGPT, Dall-E, Midjourney, and Runway. In fact, only 8% of all listings made any mention of AI at all. And even then the term was generally used in marketing speak, the kind that positions a company as being AI-powered.” After reaching out to a dozen major companies across industries to figure out why, we heard a somewhat unsatisfying, but also common, refrain: We arent asking for specific proficiencies with AI tools explicitly as part of the hiring process at the moment, wrote a Figma spokesperson in response to our request. That said, we tend to hire people who are curiously exploring and studying new tools that help improve their work . . . [and] it can be helpful to see how candidates get creative with AI, whether via side projects or for their core work. In other words, even when companies arent asking that designers have AI experience, theyre often preferring, or even expecting, that they do. Embracing AI tools is essential in the design world. Our designers use both internal and external AI tools in their workflows, said Joshua To, VP of product design, AR, AI, and wearables at Meta. The best designers naturally adopt these technologies, so we don’t feel the need to explicitly highlight them in our job listings. Why not just ask for experience with AI? However, if companies are bullish on the future of AI in design, we still find ourselves scratching our heads. Why not just ask that a designer is comfortable using Midjourney or writing prompts? Why not make it clear that you expect designers to work with AI? Figma says that one reason it isn’t more specific about the AI tools a candidate must know is that there are still few standards across the industry to even ground the question. We rarely mention tools in our [applications] unless they are specific tools/languages for specific roles (SQL for data science, languages like Python, platforms like Netsuite, etc.), a company spokesperson said. I could imagine if there are specific AI tools that could change. But I think saying ‘know how to use AI for xyz’ is a bit too generic to mention. We heard an almost identical take from Mattel, which isnt asking for AI experience but expects fluency in the evolving toolkit of the roleincluding AI, according to a spokesperson. We care more about how candidates think, adapt, and solve, rather than implicating AI tools, specifically.” Visa shares the same perspective. Its still early days to ask for experience in any specific AI tool, but we have the expectation that creative minds are leaning in and experimenting with the various tools coming online. Designers, researchers, and creative professionals should be exploring ways to move from requirements to prototypes faster, unlocking speed in the creative process, said Robb Nielsen, SVP of global design at Visa. He continued: What we care about is whether someone is learning by doing, using AI in their workflow in thoughtful, creative, even scrappy ways. Did they prototype something faster using GPT or Claude? Are they iterating concepts with Midjourney or Firefly? Great, tell us more! All being said, Im not looking for a certificate; Im looking for signs that candidates have been experimenting and show evidence of adaptability, curiosity, innovativeness, and a growth mindset. SharkNinja’s rationale for not listing AI proficiency in job descriptions is a bit different. The company worries that pushing too hard for AI fluency would overshadow the need for core design fluency, especially because the company is not using AI that deeply in the design process yet. We use AI as a tool for things like mood boards and imagery, but were not relying on it to actually design our products, a SharkNinja spokesperson said. Thats why it typically doesnt show up as a required skill in our design job descriptions. Its generally assumed that most designers have some experience with AI, but were cautious about attracting talent that might rely on it at the expense of strong foundational design skills. Navigating a lack of standards If theres any consensus among companies, it seems to be that AI experimentation is important for designers, but not so codified as a practice yet that AI proficiency should limit the applicant pool. Even the companies that are asking that designers have experience with LLMs and other AI tools are less interested in the platforms candidates know than in a more generalized comfort and experience with delving head-first into these nascent technologies. Dropbox, one of the few companies that does publicize that it wants all designers to have experience with AI tools, uses reasoning that actually mirrors that of the companies that dont. It explains that it cares about the way designers think, and that designers are open and flexible to evolving techniques. Because AI technologies are shifting so fast, being overly specific is a detriment to finding the right talent. We believe that AI-first companies need to do more than build AI technology into the products they sell. Every team at Dropbox leverages AI to accelerate and amplify their work, from engineering to design to finance, the company wrote. For example, each of our open design roles has a requirement, Success leading the thoughtful integration of generative design tools, LLMs, and computational design methodologies into creative workflows while preserving team autonomy and elevating overall design quality. So even if the next design job you apply for doesn’t ask for expertise in AI, the bottom line is that the skill is key to getting hired anyway. No need to master one particular piece of AI software. Just be comfortable, and even eager, to use the technology. And its not a bad idea to formalize AI samples into your portfolio, either.
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E-Commerce
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