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Gary Vaynerchuk prides himself on being ahead of the curve. As the chairman of communications company VaynerX and the cofounder of Resy, not to mention an angel investor in brands like Twitter, Facebook, Uber, and Venmo, he knows a thing or two about trends in business. And in a new interview with CBS Mornings, he shared what he thinks is to blame for consumer burnout: not advertisers, social media, or even consumers themselvesbut modern parenting. I think that parenting needs to be called out of the last 40 years, Vaynerchuk said. I believe that the burnout, the insecurity, all the stuff we talk about, I believe the reason we’re buying more stuff is, we’re using it as Band-Aids and glitter because we’re not strong enough to be secure in what we are and who we are and what we have. What many people blame on an oversaturated market and the omnipresence of social media, Vaynerchuk attributes to overly lax parenting. After all, he says, being inundated with ads is nothing new. We grew up with Lifestyles of the Rich and Famous. MTV Cribs had plenty of run, he pointed out. We want to blame technology for a much bigger issue, which is modern parenting misstepped. We don’t hold kids accountable, we don’t ground, we definitely don’t whoop. Vaynerchuk claimed he receives tens of thousands of DMs from 20-to-30-year-olds every month that often cite frustration with being coddled by parents, from being tracked on apps like Life360 into adulthood, to having their lives bankrolled with no expectation of paying their family back. We’re sending these kids into the real world, and we’re wondering why they’re depressed,” Vaynerchuk continued. “They’re depressed because they weren’t taught any accountability. Eighth place trophies for everyone.” We’ve demonized losing, when losing is the teacher,” he added. View this post on Instagram A post shared by CBS Mornings (@cbsmornings) Elsewhere in the interview, Vaynerchuk gave his predictions for the next big industry in Americalive shopping, already a half-trillion dollar industry in China, is where social media in 2009 wasas well as for the future of artificial intelligence. All of it is gonna lead to us having more time for leisure, he said. I think there’s a scenario where we go to a four-day work week because of efficiencies and subsidies from the biggest winners in AI.” People are worried about losing money,” Vaynerchuk continued. “People are scared of losing their jobs. But the tractor was invented when 80% of us worked on farms 200 years ago, and we found new jobs . . . Instead of, wah, wah, wah, what about, Let me take control of it? What about all the people that might get inspired by this interview, and get a job in three years that pays them three times more that they’re happy about, because they took the AI surfboard instead of putting their head in the sand?
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E-Commerce
Ikea plans to open even more new stores this year. On Wednesday, the Swedish furniture retailer released its 2025 Annual Summary, which included plans to open four new locations. Ikea previously announced plans to open six new stores, bringing the new total for openings slated in 2026 to 10. The latest batch of locations includes stores in Chicago, Fort Collins, Los Angeles, and Tulsa. The six previously announced Ikea locations include: Huntsville, Alabama; University Park in Dallas; Phoenix; Rockwall in Dallas; the Chantilly/Dulles area in the Washington region; and Houston-Webster, Texas. Per the announcement, Ikea had a successful 2025, despite a challenging economic environment. The company reported $5.3 billion in total sales and said it saw foot traffic from more than 61 million people. It opened 14 new locations and its Ikea Family Rewards program reached 25 million membersa 17% increase from the previous year. FY25 was a year of meaningful connection and growth despite a challenging external environment. We strengthened our ability to serve customers through new store formats, digital innovation and expanded rewards, all while reinforcing our commitment to communities and the environment, said Rob Olson, Interim CEO of Ikea U.S., in the announcement. Olson continued, Looking ahead to FY26, we will build on this momentum, focusing on continued investment in the U.S. to make Ikea more affordable, accessible and sustainable. For the state of Oklahoma, the Tulsa location will be its first-ever Ikea. It comes after a campaign called Tulsa Loves Ikea championed the idea. On social media, dozens of Tulsa residents couldn’t contain their excitement when commenting on a post about the opening. One local wrote, “I cant wait to go play house inside ikea!” Another commented, “The way I’m jumping up and down at work right now… so exciting!” Last year, Ikea’s new CEO Juvencio Maeztu spoke to Fast Company on why the chain is committed to keeping prices low, citing inflation and high costs of living. Maeztu also credited “the need to socialize” as to why Ikea stores still draw customers while other chains are collapsing. “People still have the need to go out,” Maeztu said. “Thats why its important that we call it a meeting placenot necessarily a shopping centerand when you visit our meeting place its a way to connect with the communities . . . to create traffic with engagement and food and events.”
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E-Commerce
For the past decade I have volunteered at St. Francis Inn, a soup kitchen in the Kensington neighborhood of Philadelphia. Kensington, for those not from Philly, has long had a reputation for potent but affordable street drugs. Interstate 95 and the Market-Frankford elevated commuter train line provide easy access to the neighborhood for buyers and sellers, and abandoned buildings offer havens for drug use and other illicit activity. St. Francis Inn Ministries, which was founded by two Franciscan friars in 1979, serves sit-down breakfast and dinner for thousands of people each year, many of whom suffer from poverty, homelessness, and substance use disorder. It also runs Maries Closet, a charity that provides free used clothing and housewares. These ministries are operated by a core team of nine full-time members, hundreds of volunteers from local high schools and colleges, and an ad hoc team of folks from many walks of life. In the years Ive been volunteering at St. Francis, significant changes have occurred in Kensington, including gentrification, soaring housing prices and increased police activity. Such changes can make it harder for people who suffer from poverty and homelessness to remain in the neighborhood. Around 2018, the number of guests visiting St. Francis Inn was already dwindling noticeably. I heard volunteers speculate on whether St. Francis Inn should relocate further north in Philadelphia where there are more people in need. Others wondered whether St. Francis Inn should create a mobile unit that traveled to people in need wherever they may be. As I listened, I realized that this was a business decision. As a professor of management at St. Josephs University in Philadelphia, I decided to present this decision to the students in my Management Honors Capstone Seminar. In January 2026, I published a business case study titled Dealing with Change in Kensington, Philadelphia: The Case of Saint Francis Inn. An interesting business case The capstone seminar I teach is the second of two strategic management courses that honors business students take in their senior year. Using the Harvard case study method, students identify the critical issues embedded in a variety of cases and find the information needed to evaluate those issues using seminal theories in strategic management. Students then propose a solutiona hypothesis they believe best addresses the situation. They test whether that solution works by building a plan of actioncalled a proofthat provides logic and evidence that their solution would work. Part of what I believe makes this case study interesting is that it involves some of the most vulnerable people in Philadelphia. I felt it was important to give students the opportunity to consider important issues of social justice when applying their business decision-making skills. Morally sound recommendations Among other material, the course covers two different perspectives that students can use to make informed decisions and propose solutions for St. Francis Inn. The first is the resource-based view. Using this framework, students identify the unique resources and capabilities that a firmin this case, St. Francis Innhas built over the years. Then they determine how to use those resources and capabilities best to carry out the firms mission. St. Francis Inns mission is to live among and serve the poor, following the example of St. Francis of Assisi. The organization has built decades-long relationships with food companieswhich share leftover meat, vegetables and other products with the innas well as with members of the community in Kensington. In addition, they have developed a network of hundreds of well-trained and motivated volunteer workers throughout Philadelphia and, indeed, the entire country. The second framework that students are expected to use is formal moral theory, which provides a set of different theories for determining moral rules. It enables us to make ethical decisions that are structured, rational, and logical. For example, using utilitarianism, students quantify all of the costs and benefits of a decision and choose the option that provides the largest net benefitor utilityto society. Rights theory requires students to make decisions that respect the intrinsic dignity of all persons. Students can use these theories to make morally sound recommendations on how St. Francis Inn can best serve the stakeholders in its community. Perhaps the most obvious people affected by St. Francis Inn are the people living in the neighborhood who struggle with homelessness and substance use disorder and receive food and other assistance there. Other groups of concern include longtime neighbors who have homes nearby but still live in poverty, new residents moving into the neighborhood, local property developers who generally want to see fewer homeless people in the neighborhood, and city officials who are responsible for various government functions. These include police and emergency medical services, city council members and social services organizations. Students must answer a two-dimensional question: Given what St. Francis Inn does best, how can it best address the needs of its most important stakeholders? Since they are business majors, many quickly gravitate to logical business decisions that St. Francis Inn can make, such as continuing its operation where it is, relocating, or creating a mobile service. Without fail, there are students each semester who argue that regardless of whats best for St. Francis Inn, the interests of the various people of concern in the neighborhood must be respected. To be honest, I enjoy watching them grapple with this problem with sincerity and care. Here, students must balance an organizations core competencies with the moral impact of its decisions, while prioritizing the rights and needs of diverse, nontraditional groups who have a stake in this decision. Thats a valuable skill for any futureor, for that matter, currentbusiness executive. Read more of our stories about Philadelphia and Pennsylvania, or sign up for our Philadelphia newsletter on Substack. Tim Swift is a professor of management at St. Joseph’s University. This article is republished from The Conversation under a Creative Commons license. Read the original article.
Category:
E-Commerce
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