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Frontline workers, those non-desk workers who do some of the most demanding jobs, don’t always feel connected to the company they work for. In fact, many say their team has an entirely distinct culture of its own and that communication with their company leaves a lot to be desired.According to a new global survey of 7,550 workers from Workvivo by Zoom, while frontline workers make up 80% of the global workforce, many say they don’t get the recognition they deserve. Frontline workers know how essential their duties are. In fact, 49% say they feel their impact is greater than that of their office colleagues. They just don’t feel recognized for it. Likewise, 40% say their company doesn’t care about them as a person. A separate corporate culture Overall, according to the new findings, frontline workers feel largely disconnected to in-office culture. A staggering 87% said that their company’s culture doesn’t apply to frontline workers. Half of frontline workers feel that their team has its own specific culture that doesn’t mirror that of the company’s overall vibe. And a huge chunk of frontline workers feel so disconnected from their company they don’t even know who runs it. Nearly half (46%) said they don’t know who their CEO is. One glaring reason why frontline workers feel so disconnected from in-office culture seems to be a lack of communication. According to the report, 38% say they have feedback for higher-ups, but no way of communicating it. Forty-two percent say that the leaders at their company aren’t good at reaching out to their team. Forty-eight percent say their company’s communication feels irrelevant to frontline workers. Connecting with frontline staff Another recent report by Staffbase similarly found a communication disconnect among frontline workers. The research found only 9% of non-desk workers were very satisfied with internal communication. And it seems to be an issue that leads to overall workplace unhappiness and drives turnover. Sixty-three percent of employees who are considering leaving their position say poor internal communication is a factor. Meanwhile, most frontline workers aren’t checked out. In fact, they want more communication. The latest report found that 69% of frontline workers want to better understand their company’s decisions. Essentially, those on the frontlines want clear communication, to feel connected, and to be heard by the company they represent. Our research shows that frontline employees feel disconnected not because they care less, but because they are engaged less, said Gideon Pridor, CMO & chief storyteller at Workvivo, by Zoom in a press release. To close this critical gap, organizations need to recognize frontline contributions in real time, communicate in ways that are relevant and accessible, and provide clear and visible paths for growth.
Category:
E-Commerce
For those whove been in the situation where we unlock our phone and start futzing around on our home screen, only to find ourselves looking up at the clock an hour later with a sense of shame and regret, fear not: science has your back, according to research published and presented at the human-computer interaction conference CHI. Researchers at the University of Washington, Columbia University, and National Yang Ming Chiao Tung University in Taiwan followed 17 U.S. Android users for seven days. They captured a screenshot every five seconds, then paired those 34,000-plus images with real-time intention surveys, daily regret ratings, and follow-up interviews. An AI model automatically labeled each screenshot and categorized them into seven activity types, including direct messaging, search, or browsing an algorithmic feed. This data allowed researchers to map user reactions and their levels of regret for each type of phone activity. There are all of these products that people say they value and choose to use every day, and yet they also talk about how frustrated they feel by some of their own usage habits, says Alexis Hiniker, an academic at the University of Washington and one of the coauthors of the paper. Theyll talk about deleting things or trying to quitwe were trying to dig into what’s going on there. The findings suggested were a pretty regretful bunch. Inside social apps, viewing algorithm-recommended posts and reading comment threads topped the regret rankings, even beating subscription-feed browsing. In contrast, direct communication and active search were the activities users regretted the least. Time played a role too. Longer sessions, and those that drifted from initial intentions (often from send a message to just scrolling), pushed regret scores higher, though still lower than sessions that began as pure browsing. Habit-driven social media checking was pretty regrettable for a lot of people, says Hiniker. They didnt necessarily mind if they were using social media to do something totally unproductive, just to help them relax or just enjoy themselves. But they felt a lot better when that was an intentional choice and they chose to go there for some entertainment, as opposed to not really thinking about what theyre doing and just picking up their phone out of habit. The findings reflect poorly on big tech companies, which have made fortunes by shifting people from purposeful engagement with one another to mindless scrolling, pushing users toward algorithmically dictated feedsthe type most disliked by users. But Hiniker believes theres hope for platforms that take a different path. We desperately need social platforms that really are trying to support people in engaging with others, rather than extracting as much of their attention as possible and directing them to this recommended and sponsored content that they never chose to follow, she says.
Category:
E-Commerce
Warner Bros. Discovery is saying That’s all, folks. On Monday, the media and entertainment conglomerate announced that it would break into two separate companies, one for its cable TV networks and the other for its streaming services and studio business. The split is expected to complete sometime next year, and each company will be publicly traded. In effect, the breakup will separate WBD’s flagship streaming service, HBO Max, along with its movie and television production operations, from its cable networks and news offerings, which include CNN, TNT, and many other networks. When its all said and done, the separation will more or less undo the merger between Warner and Discovery that occurred in 2022, when WarnerMedia was spun off from the mobile and wireless giant AT&T. Heres how itll all break down once the dust settles in 2026: Global Networks Global Networks, as company management refers to it, will include many of WBDs entertainment, news, and sports brands. That includes TV networks like CNN, Discovery, and TNT Sports in the United States. But there will be differences depending on international regions and countries, and depending on specific rights agreements. Global Networks will also house Bleacher Report and certain digital products, like the Discovery+ streaming service. Gunnar Wiedenfels, WBDs current CFO, will become the president and CEO of Global Networks. Streaming and Studios “Streaming and Studios” will become the home of the companys development and production assets, and more. It will include Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO, HBO Max, and their respective film and television libraries. David Zaslav, WBDs current CEO, will remain CEO of WBD Streaming & Studios. What have WBD’s executives said about this split? During a conference call on Monday morning, Zaslav said were focusing on the next stage of transformation of WBD, and that the separation will allow each of these strong companies to achieve their maximum potential. Each company will have its own dedicated management team and board, Zaslav said, with unique objectives and priorities. He added that we expect all the factors to come together to unlock valuethese companies will be better aligned with shareholders. Wiedenfels, joining Zaslav on the call, said that the whole concept of the separation is to create two strong and well positioned companieswe feel very confident about the compelling nature about both portfolios, adding that he saw the separation as a natural progression of WBD. What does this mean for shareholders? Both companies will be publicly traded. Moreover, the global networks business will hold up to a 20% retained stake in the streaming business. In the short term, Warner Bros Discovery stock (Nasdaq: WBD) was up about 7.59% in late-morning trading on Monday after the announcement. But the stock is flat year to date. Last week, shareholders voted to reject pay packages for top executives including Zaslav, although the vote was largely symbolic. WBD, since its merger a few years ago, has struggled with debt, rounds of layoffs and rebranding. (Notably, HBO Go became HBO Max, then Max, and is now back to HBO Max again). But Zaslav sounds upbeat about the future, and said the two companies coexisting should help each prosper. When we put these businesses together in the last three years, we built them out, and we paid down debt, Zaslav said. We believe [the separation] gives us a lot more flexibility in the future.
Category:
E-Commerce
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