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Here's a twist on traditional wedding celebrations that isn't about the food, the flowers or the venue: Paris-based Invitin allows couples to sell a limited number of wedding invitations to carefully selected strangers. The platform, founded by Katia Lekarski after a simple question from her five-year-old daughter ("Why are we never invited to weddings?") creates a marketplace where couples can offset wedding costs while offering outsiders access to authentic celebrations typically reserved for friends and family.
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Marketing and Advertising
Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
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Marketing and Advertising
Innovation update | Last year, we covered Flok Health, an AI physiotherapy platform in the UK. Now, results are in following the app's initial rollout within the NHS. A 12-week trial in Cambridgeshire and Peterborough treated over 2,500 patients and reduced back pain waiting times by 55% and all musculoskeletal treatment waits by 44%. Perhaps more significantly for stretched healthcare resources, the platform successfully managed 98% of referred patients entirely within the digital environment, with only 2% requiring transfer back to face-to-face care with human practitioners.However, professional bodies are urging caution as the service prepares to expand across the NHS. As reported by the Guardian, The Chartered Society of Physiotherapy warns that AI-powered care could widen health inequalities for patients unable or unwilling to access treatment via smartphone apps. John Cowman, the organization's chief executive, also argues that recruitment freezes preventing graduate physiotherapists from finding NHS work represent a more fundamental problem than technology can solve. "We have a workforce ready to provide proven, safe care which will help cut waiting times," he noted, emphasizing that AI should supplement rather than replace human practitioners. The efficiency gains 856 hours of freed clinician time per month suggest AI healthcare solutions may indeed offer relief for overworked staff, but the debate over digital accessibility ensures the technology's expansion won't be without scrutiny.
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Marketing and Advertising
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