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Twenty years ago, not too long after Youtube itself launched, Ian Hecox and Anthony Padilla started uploading videos to the platform. What started as two teenagers trying to make each other laugh turned into the biggest channel on YouTube. It was the first ever to reach 10 million subscribers. Eventually Smosh was acquired by a company called Defy Media. The company would expand rapidlymore videos, more cast members, even a moviebut then came turmoil and uncertainty for Smosh. Padilla left the company in 2017, largely due to creative differences with Smoshs parent company. He returned to the business in 2023, when he and Hecox purchased Smosh from YouTuber-led media company Mythical (which acquired the brand in 2019 following Defy Medias abrupt collapse). From left: Ian Hecox, Anthony Padilla, Ale Catanese [Photos: Brennan Iketani (Catanese)/courtesy Smosh] Alongside the purchase, Hecox and Padilla hired Alessandra Catanesean executive with over a decade’s experience in digital mediaas CEO. In the ensuing two years, the company has steadily expanded its content offering while picking up new subscribers across five YouTube channels. With more content in development than ever, and more than twice as many employees as it had in 2023, Smosh is moving into a 32,000-sq.-ft. Los Angeles studio thats roughly twice the size of its current headquarters. [Rendering: courtesy Smosh] Hecox, Padilla and Catanese joined me on the Most Innovative Companies podcast to talk about the companys growth, its new space, and how they approached designing a space for the next generation of the company. This interview has been edited and condensed. Smosh is making a big move in 2026. Can you tell me why now is the right time to expand? Alessandra Catanese: We physically just could not launch another show or take on a new project, no matter how much we loved it. So in this new building, it’s both going to allow us to expand what we’re doing, and more appropriately house the employees that we have and create a little bit more of a structured environment. Its really important to us to balance the structure with the startup vibe that we still feel we have today. We don’t feel this need to elevate ourselves to this corporate structure where there’s a lot more red tape and there’s a lot more rules. We do have a lot of guidelines, but we love that a lot of the things we have and processes we have in place here are very fluid. They have a sandbox in which they play in. And on the business side, I stay out of the creative decisions they do know to bring me things. So yeah, so we want to honor that. And then this building allows us to create more space and communal areas where we can celebrate what we do, but also be professional and feel a little bit more polished. [Image: courtesy Smosh] What will the new space help achieve for Smosh? Ian Hecox: I think one of the major focuses for this is just working out a better flow for production and talent, getting talent to the stages, production knowing exactly where the talent is. I mean, we love our cast, but sometimes it is herding cats. Creating a space for them to feel comfortable in and to congregate in I think was really important. And then we have, we’ll have a private room. If there’s maybe a celebrity coming in that wants a little more privacy, we can have a room specifically for AC: A proper green room with a closing door. Anthony Padilla: Not a weird little makeshift curtain. We wanted to level up the space and bring a level of professionality, but also we want it to feel fun and embody that element of creativity and working together as a team. Right now, a lot of our lights are big, fluorescent overhead lights and we wanted a lot more soft lighting and stuff that feels more comfortable. You’re hanging out with your friends, not at someone’s house, but you’re hanging out with your friends in a professional environment. [Rendering: courtesy Smosh Studios] Since the pandemic,office design has been moving towards a more living room, or lounge, feel. It sounds like you are embracing that as well. IH: I think we want it to be somewhere comfortable, but I also don’t want people falling asleep because I’ve seen some of these production companies and everything looks very calm. So I think it was striking a balance between comfortable, but also you’re going to stay awake, but also not hitting people with Nickelodeon greens. AC: We want it to feel grown up and mature, but in a way that still honors the comedy, the internet of it all. So I think we brought color in very intentionally. And Studio Keya obviously did an excellent job. [Rendering: courtesy Smosh] It’s amazing to be able to intentionally design a space for where you are now. Its been two and a half years since buying back Smosh, does this move feel like a completion of that transition or like you are officially making a home in the newest iteration of the company? IH: I don’t think we would’ve expected to be here this quickly. I think this was more of a five-year plan or a 10-year plan. We feel very grateful. We’re still doing this within our scope. We don’t have a giant backer. We’re trying to do everything in a sustainable way. AP: I think it’s really about continuing to hone in on what we do best. The comedy rooted in friendship element. You’ll probably start to see more faces on camera. There’ll be more people working behind the scenes. Really, we want to create an environment where people either in front of camera or behind camera get to live out some of those dreams that Ian and I got to experience in the early days. Smosh at VidCon 2024 [Photo: Smosh]
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Shares of Meta Platforms, Inc. (META) rose on Thursday after Bloomberg reported the technology company was planning to cut spending across its division by 10%, with as much as 30% cuts to its virtual reality group, which includes the so-called metaverse. These cuts could potentially include layoffs, which could come as early as January, and are part of the company’s 2026 budget, according to the article. Metathe owner of Facebook, Instagram, Threads, Messenger, and WhatsAppdevelops metaverse technologies, such as the Horizon Worlds platform, its flagship virtual-reality game. Fast Company has reached out to Meta for comment. Meta stock rose 5.7% in early trading Thursday, before settling up a few percentage points. At the time of this writing on Thursday afternoon, Meta’s stock price was up by about just under 4%. Bloomberg cited anonymous sources and said Wall Street investors reportedly sees the division “as a drain on resources,” while internet watchers have concerns about VR’s ability to safeguard children. The news is significant because the metaverse is widely considered a pet project of Meta CEO Mark Zuckerberg, who had previously identified it as the future of Meta, even changing Facebook’s name to Meta for that very reason. Zuckerberg has also reportedly spent billions and employed thousands to make this dream come to fruition, according to The New York Times. Ultimately, however, it seems critics and young consumers have not embraced the metaverse and Horizon Worlds as the company had hoped. Meta financials Meta’s third-quarter earnings for 2025 beat analyst sales estimates, but it also reported a one-time $15.93 billion tax charge. The company’s revenue grew 26.2% year-over-year to $51.24 billion, beating the estimated $49.41 billion, with earnings per share coming in at $7.25 adjusted, beating analyst expectations of $6.69. In the earnings report, Meta said the company plans to spend up to $72 billion on artificial intelligence in 2025.
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The numbers are in for Spotify Wrapped: After the streaming music app dropped its popular year-in-review recap for 2025, the company said it has already seen a huge increase in user engagement, hitting 200 million users just 24 hours after the recap’s release, a 19% increase year-over-year (YOY). Compare that with last year, when it took 62 hours to hit that same number. Why the uptick in user engagement? One reason could be because the platform is growing. A look at the numbers shows Spotify’s monthly active users grew 11% YOY to 713 million in Q3 of 2025, according to the company’s third quarter earnings report. Spotify Wrapped is for sharing Sharing is caring, and this year’s Spotify Wrapped sharing features seem to be working. According to the company, 500 million users shared their stories all over social media in the first 24 hours, an overall increase of 41% YOY from 2024 (I was, of course, one of them). Those shares included screenshots of different features, such as top songs (for me, it was “Promises, Promises”), top artist (“The Psychedelic Furs”), top albums (“The Life of a Showgirl”), top genres (“New Wave”), and listening minutes (“11,721”). While the numbers increased across the board globally, India, Indonesia, Japan, Colombia, Thailand and the U.S. saw the most growth. This year, we pushed to make Wrapped bigger, bolder, and rooted in human creativity and connection,” Marc Hazan, senior vice president of marketing and partnerships at Spotify said. “That spirit drove the record numbers were celebrating. Spotify is where people proudly express who they are through the music, podcasts and books they love most.” Age is just a number One complaint, albeit a funny one, is that Spotify Wrapped’s “listening age” feature, which predicts your age based on your listening data, is making people older than they are. On Bluesky, people are posting screenshots of their Spotify “age,” which for some millennials and Gen Xers, is hitting upwards of 82. (At 61, it looks like I am in good company!)
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