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Discover how repeatable events help marketers scale engagement, streamline workflows, and drive performance across channels. Explore strategies and tools that make it possible. Read more. Read the full article at MarketingProfs
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Marketing and Advertising
A former cargo port in Rotterdam could become home to Europe's largest floating residential community, as Danish marine architecture studio MAST unveils plans for over 100 apartments floating in place. The proposal arrives as the Netherlands grapples with an acute housing crisis, racing to build one million new homes by 2030 while contending with scarce buildable land.Rather than pursuing costly land reclamation a practice that continues reshaping coastlines worldwide at significant ecological expense MAST's floating neighborhood embraces water as an integral part of urban infrastructure. The development would feature modular buildings constructed off-site and towed into position, creating minimal disruption and indicating the possibility of relocating entire structures if needed.TREND BITEFloating urbanism is gaining momentum as cities worldwide confront rising sea levels and housing shortages. Unlike traditional waterfront developments that struggle to keep water out, these communities work with their natural aquatic environment. MAST's design incorporates 900 square meters of floating reed beds to improve water quality while providing habitat for wildlife.Connected to Rotterdam's extensive cycling infrastructure and accessible by boat, Spoorweghaven demonstrates how floating communities could integrate seamlessly with existing urban networks. As MAST pursues similar projects in Denmark and elsewhere, the studio positions floating architecture as a scalable response to 21st-century pressures.
Category:
Marketing and Advertising
Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
Category:
Marketing and Advertising
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