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The European Union has provisionally agreed to reduce greenhouse gas emissions by 90 percent (based on 1990 levels) by 2040, the EU parliament announced in a press release. That goes beyond the goals of most other major economies, including China, but falls short of the original one recommended by the EU's climate science advisors. "The target delivers on the need for climate action while safeguarding our competitiveness and security," said Denmark's minister Lars Aagaard, who helped negotiate the deal. The new accord a vital step in the bloc's long-term goal of achieving climate neutrality by 2050 was a political compromise months in the making. On one hand, countries like Poland and Hungary argued that deeper cuts would be too onerous for industries already facing high energy costs. And on the other, members including Spain and Sweden said action was needed to help blunt extreme weather events and allow the EU to catch up with China in green tech manufacturing. To achieve the target, European industries will need to reduce emissions by 85 percent and sell carbon credits to developing nations to make up the balance. The EU also agreed on an option to use additional international carbon credits (up to five percent) to soften the impact on industry and to delay a carbon tax for fuel by a year to 2028. Even with the reduced targets Europe is more committed than all other major polluters, having already cut emissions 37 percent from 1990 levels. During the same period, the US has only managed a reduction of about 7 percent, according to Statista. And under the Trump administration, the US has once again pulled out of the Paris climate accord, scrubbed references to climate change from government sites and promoted polluting energy sectors like coal and gas. The deal must still be ratified by the EU parliament and individual countries to become law. Normally, though, that's a formality for such pre-agreed deals.This article originally appeared on Engadget at https://www.engadget.com/general/eu-pledges-90-percent-cut-to-carbon-emissions-by-2040-133919256.html?src=rss
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Marketing and Advertising
For the first time, Instagram will start letting you control the topics its algorithm recommends, much as you now can on TikTok. The new feature is starting with the Reels tab but will eventually come to Explore and other areas of the app. Like much of what Meta is doing right now (for better or worse), the "Your Algorithm" feature will be powered by AI. "As your interests evolve over time, we want to give you more meaningful ways to control what you see," Instagram wrote on its blog post. "Using AI, you can now more easily view and personalize the topics that shape your Reels, making recommendations feel even more tailored to you." To see and control the Reels algorithm, tap the icon in the upper right corner (two lines with hearts) to open Your Algorithm. It will show what topics Instagram thinks you're interested in, then you can specify which ones you want to see more or less of and your recommendations will adapt. You can fine tune topics as well: See your top interests: View a summary of the topics Instagram thinks you care about most, right at the top. Tune your preferences: Type in the topics you want to see more or less of, and your Reels will reflect your choices. Share your algorithm: If youd like, you can share your interests to your Story, so friends and followers can see what youre into. Another AI "feature" that surfaced yesterday on the platform didn't go over well with some users. It was discovered that Instagram was generating sensational and often inaccurate headlines that were likely created by an LLM. And you can expect AI to infiltrate its apps even more down the road, judging by the company's recent acquisitions and priority shifts. In any case, the new Your Algorithm feature for the Reels tab is debuting today in the US only and expanding to other territories in the future.This article originally appeared on Engadget at https://www.engadget.com/social-media/instagram-will-let-you-control-which-topics-its-algorithm-recommends-133002612.html?src=rss
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Marketing and Advertising
For many of us at Engadget, a big part of our jobs is testing out new tech on a regular basis. Our desks are cluttered with new smartphones, power banks, gaming accessories and more pretty much all the time, and there are plenty of winners and losers amongst them. Similarly, there are winners and losers in the things we buy for ourselves throughout the year, and we like to sing their praises just as much as we do for the best new tech that (professionally) comes across our desks. These are the best things Engadget staffers purchased in 2025 that will continue to get lots of use in the new year. This article originally appeared on Engadget at https://www.engadget.com/the-best-things-engadget-editors-bought-in-2025-130000576.html?src=rss
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Marketing and Advertising
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