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For the first time, Instagram will start letting you control the topics its algorithm recommends, much as you now can on TikTok. The new feature is starting with the Reels tab but will eventually come to Explore and other areas of the app. Like much of what Meta is doing right now (for better or worse), the "Your Algorithm" feature will be powered by AI. "As your interests evolve over time, we want to give you more meaningful ways to control what you see," Instagram wrote on its blog post. "Using AI, you can now more easily view and personalize the topics that shape your Reels, making recommendations feel even more tailored to you." To see and control the Reels algorithm, tap the icon in the upper right corner (two lines with hearts) to open Your Algorithm. It will show what topics Instagram thinks you're interested in, then you can specify which ones you want to see more or less of and your recommendations will adapt. You can fine tune topics as well: See your top interests: View a summary of the topics Instagram thinks you care about most, right at the top. Tune your preferences: Type in the topics you want to see more or less of, and your Reels will reflect your choices. Share your algorithm: If youd like, you can share your interests to your Story, so friends and followers can see what youre into. Another AI "feature" that surfaced yesterday on the platform didn't go over well with some users. It was discovered that Instagram was generating sensational and often inaccurate headlines that were likely created by an LLM. And you can expect AI to infiltrate its apps even more down the road, judging by the company's recent acquisitions and priority shifts. In any case, the new Your Algorithm feature for the Reels tab is debuting today in the US only and expanding to other territories in the future.This article originally appeared on Engadget at https://www.engadget.com/social-media/instagram-will-let-you-control-which-topics-its-algorithm-recommends-133002612.html?src=rss
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For many of us at Engadget, a big part of our jobs is testing out new tech on a regular basis. Our desks are cluttered with new smartphones, power banks, gaming accessories and more pretty much all the time, and there are plenty of winners and losers amongst them. Similarly, there are winners and losers in the things we buy for ourselves throughout the year, and we like to sing their praises just as much as we do for the best new tech that (professionally) comes across our desks. These are the best things Engadget staffers purchased in 2025 that will continue to get lots of use in the new year. This article originally appeared on Engadget at https://www.engadget.com/the-best-things-engadget-editors-bought-in-2025-130000576.html?src=rss
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Marketing and Advertising
Back in October, OpenAI announced apps like Spotify and Canva would be accessible in ChatGPT. At the time, the company said more software was on the way, and now one of the most popular professional applications is available through the chatbot. Starting today, you can access Photoshop, Acrobat and Adobe Express inside of ChatGPT. All the apps are free to use through OpenAIs website, though before you can begin generating PDFs and illustrations using Acrobat and Adobe Express, you'll need to sign into your Adobe account. To use any of the apps in ChatGPT, either name them in your prompt or select them from the plus menu. Of the three apps, the way OpenAI's chatbot connects to Photoshop is probably the most interesting. Depending on the prompt, the interface will change to display the sliders most relevant to your request. For example, if you want to brighten an image, you'll see one slider allowing you to adjust the exposure, alongside other ones for the shadows and highlights. By comparison, if you want to add an effect to an image, ChatGPT might display options related to dithering and tri-tone, among others. What's interesting about all this is the way ChatGPT is interacting with Adobe's tools, through an MCP server, to offer a slice of the company's apps. I don't know about you, but Ive always found Adobe software to be far too complicated, with often one too many ways to accomplish the same task. Granted, what I saw was a hands-off demo, but the routing Adobe created worked well. A ChatGPT user asks the chatbot to create a dance party invitation. Adobe"We build the Lego blocks, which are the MCP tools, and we create detailed instructions, and then ChatGPT figures out what it wants to do," Aubrey Cattell, vice-president of developer platform and partner ecosystem at Adobe, explains. "Sometimes it does what we want it, and sometimes it doesn't. That's the nature of it being non-deterministic, and we're continuing to hone as much as we can from users' intent and natural language to give them the result that they're looking for."Of course, if you ever want more control, the web versions of Photoshop, Acrobat and Adobe Express are a click away. For OpenAI, this is easily the biggest coup to date of its push to reshape ChatGPT into an operating system for all the apps its more than 800 million users depend on daily. For Adobe, it feels like the company is partnering with an entity out to eat its lunch. After all, OpenAI offers its own image generation. However, Cattell said Adobe doesn't see it that way. "A couple weeks back, OpenAI dropped Apps SDK as a new paradigm for accessing ChatGPT, we saw there was a natural fit in the work we were doing with our applications," he said. "Essentially, they gave us an operating system we were able to leverage to bring our applications to their surface. There's a lot of natural affinity there between the workflows OpenAI is trying to enable and Adobe's best in class capabilities." Cattell promised Adobe would continue to explore what it could offer inside of ChatGPT, but added the company's apps will continue to be the place users can go if they want more power, precision and control.This article originally appeared on Engadget at https://www.engadget.com/ai/adobe-brings-photoshop-acrobat-and-adobe-express-to-chatgpt-130000389.html?src=rss
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