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Home kits for testing drugs are normally bland and clinical, but a newcomer is challenging those conventions with bold branding and an irreverent approach to harm reduction. Overdrive sells fentanyl test strips and takes its marketing cues from energy drinks, not medical devices, pulling in viewers on socials with coverage of extreme sports and underground music scenes. It's not the first time founder Brian Bordainick is shaking up a category: he previously launched Starface pimple patches, DTC morning-after pill Julie and Blip nicotine gum.Undetectable by sight, taste or smell, an amount of fentanyl a synthetic opioid 50 times stronger than heroin as tiny as two grains of salt is enough to kill someone. It's frequently and secretly mixed into drugs sold as heroin, cocaine, meth, MDMA, ketamine and counterfeit prescription pills (oxycodone, Xanax and Adderall), and is involved in the majority of drug overdoses in the US.Overdrive's 5-pack kit, retailing at USD 12.99 via Amazon and the company's own website, includes test strips, mini spoons for precise measurement and water pouches for dilution. While the brand maintains a mischievous tone, its mission is deadly serious: to provide drug users with a reliable and accessible first line of defense against potentially lethal overdoses. Results are available in just 3 minutes, with a 99% accuracy rate. Which overlooked yet critical category could your organization tackle? Where could you replace moralizing and fearmongering with stigma-free empowerment?
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Marketing and Advertising
Football Manager 25 is finally on its way, with Sports Interactive confirming the news and announcing a release date. The game will arrive for PC, Mac, Xbox and PS5 on November 26, just in time for some Thanksgiving gameplay. At the same time, FM25 Mobile is launching exclusively on Netflix, while FM25 Touch should come to Nintendo Switch on December 3. FM25 comes with two big updates: a switch to the Unity engine (everywhere except mobile) and women's football (or soccer, depending on where you're reading this from) arriving into the same world as the men's teams. Sega-owned SI first announced the development of women's games in 2021, claiming it would take a while to do in order to provide the same depth as the men's ones. Last year, it confirmed women's teams would be in FM25. In a statement, Sports Interactive Studio Director Miles Jacobson said, "The world gets to see two of our multi-year projects come to fruition: the switch to the Unity engine and the introduction of Women's Football. It gives us a real sense of achievement to begin sharing our hard work with you and we're really looking forward to showing you more of the game in the weeks before the game's release." Right now, anyone who pre-orders FM25 for PC or Mac from a SEGA-approved digital retailer will get 10 percent off. SI will announce pre-orders for Xbox and PS5 editions later.This article originally appeared on Engadget at https://www.engadget.com/gaming/nintendo/football-manager-25-is-out-on-november-26-140032348.html?src=rss
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After arriving two weeks late, AMD's Ryzen 9000-series desktop processors disappointed some buyers and reviewers due to lackluster performance. Now, the company has addressed those issues with several new updates. The biggest speed brake for Ryzen 9000 desktop CPUs was the lack of Windows 11 branch prediction optimizations. For relief, you needed to either wait for Windows 11 24H2 (currently in the release preview channel), or add the optional KB5041587 update. However, AMD announced that the fix is now included by default in both Windows 11 version 23H2 build 22631.44112 or the latest 24H2 builds. That should boost performance by 3-13 percent across various games, with the biggest gains in Ryzen 9000 and Zen 5 processors. On top of that, AMD released the AGESA PI 1.2.0.2 BIOS update for Ryzen 5 9600X and Ryzen 9700X processors. That extends the warranty on those processors to allow for a TDP (max power) level of 105W, way up from the 65W launch TDP. That alone will boost speeds up to 10 percent on AM5 and X870 series motherboards, AMD said. It also introduced core-to-core latency optimization for Ryzen 9000 series multi-CCD (chiplet) models. Testers noticed that it sometimes took two transactions to both read and write when information was shared across cores on different CCDs. Though AMD called this a "corner case," the latest BIOS update cuts the number of transactions in half, helping latency in that scenario. "Our lab tests suggest Metro, Starfield and Borderlands 3 can show some uplift, as well as synthetic tests like 3DMark Time Spy," AMD wrote. Still on the speed theme, AMD noted that X870 and X870E motherboards are now available with support for PCIe Gen 5 graphics (i.e., the upcoming NVIDIA RTX 5000 GPUs), NVMe storage and USB4 as standard. AMD also introduced support for "enthusiast-class" DDR5-8000 EXPO memory support, with 1- to 2-nanoseconds of latency improvement. While not for everyone, "it's a great option for enthusiasts who want to push their systems to the limit," AMD said. This article originally appeared on Engadget at https://www.engadget.com/computing/amds-latest-updates-address-9000x-desktop-cpu-performance-issues-130038015.html?src=rss
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Marketing and Advertising
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