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Detective Mike McCaffrey laughs when I ask if they busted the door down. Maybe I’ve seen too many movies. Normally, he says, they would. But in this instance, it’s not the ticket scam perpetrator’s residence. It’s his mother’s. So, in this high-rise apartment building on 96th Street in Manhattan, he simply knocks. The mother answers, kindly, oblivious to why the NYPD is at her door on this Tuesday morning. Inside, tucked in a small living room nook, is the man they’ve come forthe son, 28-year-old Nikhil Mahtanisurrounded by cellphones and laptops, tangled in charging cables. Months earlier, the NFL had tipped off law enforcement about Craigslist ads selling tickets that buyers never received. McCaffrey, who works with the NYPD’s Financial Crimes Task Force, traced the ads back to Mahtani through IP addresses, phone numbers, email accountsa digital trail leading straight to his mother’s apartment. From January 2019 to December 2022, Mahtani had run more than 1,000 ads selling nonexistent tickets to NFL games, NBA championships, and concerts, defrauding more than 100 buyers across the United States. McCaffrey didn’t arrest Mahtani that day. But he seized his devices. Inside, he found enough to build an airtight case: screenshots of the ads Mahtani had posted over the years, bank records showing $120,000 of ticket-buyer money flowing through Venmo and Zelle, and even direct messages with victims. In one text exchange, a concerned buyer wrote: “I’m worried about being duped. Can you give me assurance that you’re a real person?” Mahtani sent back proof in the form of a selfie and a photo of his driver’s license. “In the investigative world,” McCaffrey says, “we call that a clue.” Billions and billions lost to fraud The sports ticketing industry is worth $65.5 billion globally. Meanwhile, Americans lost more than $12.5 billion to fraud of all types in 2024a 25% increase from the previous year, according to the Federal Trade Commissionwith ticket scams representing a growing slice of that total. Ticket fraud isn’t limited to sportsit’s also hitting concerts and other live events, with social media platforms serving as the primary hunting ground. According to Better Business Bureau data, fraudulent websites represent the largest share at 38% of reported concert ticket scams, followed by Facebook (28%), Craigslist (9%), and Instagram (8%). Teresa Murray, consumer watchdog director with the U.S. Public Interest Research Group, a national consumer advocacy organization, hints that the problem isn’t going away, saying, “It’s going to get worse before it gets better.” The last great American counterfeiter Before Mahtanibefore the social media scammers and the Craigslist con artiststhere was Eugene Smith. Smith ran what federal prosecutors describe as a multistate counterfeiting operation, a sophisticated printing and distribution network spanning multiple cities, targeting the biggest events for the biggest payoffs. From 2016 to 2018, his network produced fake tickets to Super Bowl LI in Houston, Super Bowl LII in Minneapolis, NBA All-Star games, and NCAA championships. Smith’s operation was simple: He purchased real tickets to major events, sent them to accomplices who replicated them using sophisticated printing equipment, then distributed the counterfeits through a network of sellerssome working street corners outside stadiums and in parking lots, others advertising online. These weren’t crude photocopies. Smith’s counterfeits featured holograms, along with hidden images visible only under ultraviolet light, and thermochromic ink that disappeared with heat and returned when cooleda common security feature that allows gate staff to quickly verify authenticity. “We had all of these covert and overt security features embedded into those tickets,” Michael Buchwald, vice president and legal counsel at the NFL, recalls. “To somebody with a trained eye, you could spot the difference. But to unsuspecting fanspeople who are really eager to get into an event and are not being carefulthey would fall prey.” A 51-month federal sentence According to prosecutors, Smith’s operation had printed scam tickets totaling at least $170,000 in face value, though the actual resale valueparticularly for Super Bowl ticketsfar exceeded the original prices. The FBI investigation that led to Smith remains partly sealed, but court records show the breakthrough came when one of Smith’s key accomplices, Eric Ferguson, was arrested and cooperated with investigators. Ferguson testified that Smith had recruited him to replicate tickets and provided the originals. In May 2019, Smith was sentenced to 51 months in federal prison. Smith’s conviction marked the end of an era. By 2020, the NFL had completed its transition to fully digital ticketing. No more hard stock. No more physical tickets with holograms and thermochromic ink. Everything moved to mobile-based systems with encrypted barcodes that refresh continuouslytechnology specifically designed to prevent copying and theft. The impact was immediate. Physical counterfeiting at NFL games dropped dramatically, from large-scale operations producing hundreds of fakes per event to what Buchwald now describes as only “dozens” of scattered ticket-scam incidents. “We’ve seen a very substantial reduction in instances of ticket counterfeiting,” Buchwald says. “I think that’s a big success in terms of digital ticketing.” But digital tickets didn’t eliminate fraud. They just changed the face of itand in the process, blew the doors open for a new generation of scammers. The evolving faces of fraud Around the same time McCaffrey worked the Mahtani investigation, he assisted the FBI on another case involving international suspects using stolen credit card numbers to purchase legitimate tickets from venues, then reselling them through online portals at discounted rates. The tickets workedthey were legitimate. The real victims were the credit card holders who wouldn’t discover that their cards had been used until they checked their statements. As tickets moved further toward digitization, other schemes began to emerge, each exploiting differen digital vulnerabilities. Fake websites mirroring Ticketmaster or StubHub, designed to rank high in Google search results when legitimate sites sold out and desperate fans searched for last-minute options. Hacked Facebook accounts where scammers posed as the account owner and sold nonexistent tickets to the victim’s friendspeople who trusted the source because they believed they were buying from someone they knew. There has also been a rise in two-factor authentication scams, in which a criminal poses as a ticket seller and claims to need verification of the buyer’s identity for security. The scammer asks the buyer to message back a verification code being texted to their phonebut the criminal has secretly triggered a password reset on the buyer’s bank account or email, then uses the code to change the password and gain access. These schemes have become so prevalent that the Better Business Bureau received more than 20,000 complaints about ticket purchases from January 2022 to early 2023. Targeting Taylor Swift’s Eras Tour Taylor Swift’s Eras Tour was especially brutal, according to Teresa Murray. In one case, she recalls, a mother and daughter planned an entire trip around seeing the showbooking flights from Oklahoma to Atlanta, reserving a hotel room, buying matching outfitsonly to arrive at the arena to find out their tickets didn’t actually exist. They stood alone outside the arena while the concert played inside, having spent thousands of dollars on a trip for an event they’d never see. For Murray, that’s what made the Eras Tour ticket scams particularly devastatingnot the financial loss, but the fact that scammers were stealing once-in-a-lifetime experiences from families who had planned for months. “A mom just wants her teenage daughter to have this very special experience, and it’s taken away from them,” she says. “You had all these crying young women. . . . It was just next-level awful.” The biggest challenge for law enforcement is scope. Smith’s operation was contained: one printing press, one distribution network, specific cities. But digital fraud is borderless and doesn’t specialize in specific events. It’s nearly universal. A scammer in Manhattan targets fans in Milwaukee. International rings use stolen credit cards in one country to buy tickets in another. And with peer-to-peer payment apps like Zelle and Venmo, once victims send moneyespecially through friends and family transfersrecovery is nearly impossible. “Scammers are not exposing themselves to surveillance video footage or eyewitnesses,” McCaffrey says. “They’re able to steal a significant amount of money from behind their desk, from behind their keyboard.” Even the platforms designed to protect buyers aren’t immune. While consumers are wary of ticket scams on Craigslist or fake websites, they can also fall victim to fraud through the official, verified platforms they’re supposed to trust most. A $635,000 inside job From June 2022 to July 2023, two employees at Sutherland Global Servicesa third-party contractor in Kingston, Jamaica, handling customer service for StubHubdiscovered and exploited a vulnerability in the platform’s system. StubHub is one of the largest ticket resale marketplaces in the world. It operates as a secondary market where people sell tickets originally purchased from primary sellers like Ticketmaster. At the time, when someone bought a ticket on StubHub, the platform generated a unique URL and queued it to be emailed to the buyer. Tyrone Rose, 20, and an accomplice discovered they could access the secure area of StubHub’s network where those unique URLs were createda backdoor into part of the system they weren’t authorized to use. They found a way to redirect the emails, sending ticket URLs not to the people who had just paid for them, but to accomplices in Queens, New York. Shamara Simmons, 31, was one of those alleged Queens accomplices. According to prosecutors, she and her cohort would download the tickets from the hijacked URLs (the original buyers never received their tickets) and relist them on StubHub as new inventory at inflated prices. Because the tickets were intercepted during delivery and after the sale was complete, then relisted under different seller accounts, the system saw them as separate transactions, not duplicate sales. [Source photos: Adobe Stock] Pure profit The scheme was pure profittickets stolen for free, then resold for hundreds or thousands of dollars each. Rose and Simmons intercepted roughly 350 StubHub orders993 stolen tickets in all. Most were for Swift’s Eras Tour, though the operation also targeted tickets to Adele and Ed Sheeran concerts, NBA games, and the US Open Tennis Championships. Over the course of one year, they collected more than $635,000. It’s unclear how StubHub became aware of the ticket scam. But once it did, its internal security team acted swiftly, reporting it to Sutherland Global Services, the Queens district attorney’s office, and Jamaican law enforcement. Rose and his accomplice were immediately terminated, and StubHub ended its contract with Sutherland entirely. StubHub then identified which tickets had been stolen and resold, then reached out to every buyer who’d been defrauded to notify them before their events. Rose and Simmons were arrested in February 2025. Rose pleaded guilty in October and awaits sentencing. Simmons has pleaded not guilty. If convicted, each faces 3 to 15 years in prison. How the industry is fighting back Under StubHub’s FanProtect Guarantee, the company replaced or fully refunded the ticket price for every customer affected by the Rose-Simmons scam and in some cases provided additional compensation. But even with those refunds, many victims still shouldered the costs of flights, hotels, time off workexpenses that often exceeded the ticket price itself. And no refund policy can restore what Murray says is the tru cost: the experience they missed out on. Fans had traveled across the country. They’d saved for months. They stood outside venues while concerts played insidevictims not of poor judgment or carelessness, but of a system they’d been told to trust. Rob Tomlinson, StubHub’s head of trust and safety, says the company has vastly strengthened its internal security in the wake of Rose-Simmons, restricting access to ticket data to “an extremely small, very tightly controlled group of people” with full monitoring of who accesses what and when. The company has also overhauled its ticket delivery system. The platform now primarily uses mobile transfers directly through original ticket providers like Ticketmaster and AXS, rather than generating its own URLs. Additionally, every ticket is now screened through proprietary in-house technology. “We have a machine learning model and we have a bunch of rules-based systems as well,” Tomlinson says. “We’re taking in over 270 signals about the seller, about the ticket, the time to event, the event itselfall of these different signals to really try and build up a profile of what is going on with each ticket.” An alarming compound annual growth rate The global ticket fraud detection market, valued at $1.87 billion in 2024, is projected to reach $5.47 billion by 2033, growing at a compound annual growth rate of 16.2% as companies invest heavily in prevention technologies. But like the ticket sellers themselves, the NFL and other sports leagues are also playing defense on multiple fronts. Buchwald describes partnerships with Homeland Security Investigations and Customs and Border Protection, ticket resolution desks at entry gates to troubleshoot issues in real time, and media campaigns around major events warning fans about fraud. For nearly a decade now, the league has maintained the NFL Ticket Networka system comprised of multiple ticket resale platforms, including SeatGeek and Sports Illustrated Tickets, that have an integration with Ticketmaster. “All the tickets that are rendered through those systems result in fully verified barcodes,” Buchwald says. “It enables fans who purchase or sell tickets on any of those platforms to be sure they have a reliable, convenient, and safe way to get fully verified tickets.” Ticket technology is also evolving. SafeTix, Ticketmaster’s encrypted barcode system, refreshes continuously to prevent screenshots and copying. Dynamic QR codes change every few seconds. These systems are effective, but they’re not a catchall. While major venues and leagues can afford these new technologies, smaller venues cannot. And as long as PDF tickets exist anywhereas they still do at many small venuesvulnerabilities remain. “I think we’re still a fairly long way away in terms of the least-sophisticated venues getting on board with this,” Buchwald says. “It’s going to take a fair amount of time to fully adopt.” How you can avoid being scammed Beyond sophisticated technology, the industry is confronting a more basic problem: consumer behavior. After a 2024 Ticketmaster data breach reportedly exposed up to 560 million customer recordsone of the largest data breaches in ticketing industry historyplatforms intensified efforts to promote password hygiene and multifactor authentication. Still, according to Murray, many consumers ignore these safeguards and fail to adhere to even the most basic steps to protect themselves in a world where ticket scams are growing increasingly creative and deceptive. “Desperate people sometimes make bad decisions,” Murray says. “They suspend their good judgment just long enough to become a victim of fraud.” Murrays advice mirrors that of McCaffrey and other experts. Never buy from individuals you don’t personally know (even then, do so with caution). Never use peer-to-peer payment apps like Zelle or Venmothey offer no fraud protection. Always use credit cards, which provide protection under the Fair Credit Billing Act. Buy only from authorized resellers verified by organizations like the National Association of Ticket Brokers. Never share verification codes with anyoneeven someone claiming to verify your identity. Most important: Be willing to not go. If all else fails, and you think youre taking a chance by buying tickets that youre not sure are legit, just dont buy them, Murray writes in her guide for consumers. If you decide to take a chance, you may spend far more time sorting out the fraud and trying to get your hundreds or thousands of dollars back than you would have spent at the [event]. Todays protection against tomorrows threats Detective McCaffrey stands in a luxury suite at Madison Square Garden, where the Rangers hosted a playoff game the night before. He’s been given a tour as part of his Mahtani investigation. He looks out upon the ice, the Zamboni circling below. For a New York sports diehard, these are dream seatsthe kind that either wealthy fans or those splurging for a once-in-a-lifetime experience shell out thousands of dollars for. Tickets that Mahtani sold more than 50 times, and never delivered. McCaffrey buys Mets tickets on SeatGeek a couple of times a year. He knows the risks better than almost anyone and says he’s willing to bite the bullet in the name of security. “I have no issue watching a baseball game from the middle to upper deck that saves me a couple bucks,” he says. “But I’ll make sure that I get [my ticket] from a reputable site. I’ll pay $6 in fees, but I walk off the 7 train knowing I’m gonna get into that game. Buying tickets from a third party, you don’t have that assurance.” Systematic victimization Mahtani was sentenced to 15 months in federal prison and ordered to pay $88,000 in restitution. At sentencing, the judge rejected Mahtani’s request for probation, calling it not a “crime of impulse” but “systematic victimization” of sports fans. Mahtani was released from federal custody in May 2025, having served the majority of his 15-month sentence with credit for time served and good behavior. Eugene Smith was released in August 2022 after serving most of his 51-month sentence. Rose still awaits sentencing, facing up to 15 years in prison, while Simmons has pleaded not guilty. Her case remains pending. But thousands of other fraudsters like them are still hard at work. Oer the past five years, the FBI’s Internet Crime Complaint Center has reported cumulative fraud losses exceeding $50.5 billion, with ticket fraud representing one of the fastest-growing categories. In a $65.5 billion global ticketing industry, the criminals are evolving faster than the defenses. “The thing that keeps you up at night,” Tomlinson says, “is that you’re not sure what’s coming next.”
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E-Commerce
What you do? It starts with what you know. Here are seven ways to learn faster and retain more. 1. Test yourself. A classic study published in Psychological Science in the Public Interest shows self-testing is an extremely effective way to speed up the learning process. Partly thats because of the additional context you create. Test yourself and answer incorrectly, and not only are you more likely to remember the right answer after you look it up, but youll also remember the fact you didn’t remember. (Especially if you tend to be hard on yourself.) So, dont just rehearse your sales pitch. Test yourself on what comes after your intro. Test yourself by listing the four main points you want to make. Test your ability to remember cost savings figures, or price schedules, or how you will respond to the most common questions or types of customer resistance. Not only will you gain confidence in how much you do know, but youll also more quickly learn the things you dont knowat least not yet. 2. Learn two or three things at (nearly) the same time. The process is called interleaving: studying related concepts or skills in parallel. Instead of focusing on one subject, one task, or one skill during a learning session, purposely learn or practice several subjects or skills in succession. It turns out interleaving is a much more effective way to train your brain and train your motor skills. Why? One theory proposed in a study published in Educational Psychology Review is that interleaving improves your brains ability to differentiate between concepts or skills. When you block practice one skill, you can drill down until muscle memory takes over and the skill becomes more or less automatic. When you interleave several skills, any one skill cant become mindless. And thats a good thing, because youre instead constantly forced to adapt and adjust. Youre constantly forced to see, feel, and discriminate between different movements or different concepts. And that helps you really learn what youre trying to learn, because it helps you gain understanding at a deeper level. Speaking of adapting . . . 3. Change the way you study or practice. Repeating anything over and over again in the hopes you will master that task will not only keep you from improving as quickly as you could; in some cases, it may actually decrease your skill as well. According to research published by Johns Hopkins Medicine, practicing a slightly modified version of a task you want to master helps you actually learn more and faster than if you just keep practicing the exact same thing multiple times in a row. The most likely cause is reconsolidation, a process where existing memories are recalled and modified with new knowledge. Say you want to master an investor pitch. Do this: 1. Rehearse the basic skill. Run through your pitch a couple of times under the same conditions youll eventually face when you do it live. Naturally, the second time through will be better than the first; thats how practice works. But then, instead of going through it a third time . . . 2. Wait. Give yourself at least six hours so your memory can consolidate. (Meaning that you may need to wait until tomorrow before you practice again, which, as youll see in a moment, is a great approach.) 3. Practice again, but this time: Go a little faster. Speak a littlejust a littlefaster than you normally do. Run through your slides slightly faster. Increasing your speed means youll make more mistakes, but thats okayin the process, youll modify old knowledge with new knowledge, and lay the groundwork for improvement. Or . . . Go a little slower. The same thing will happen. (Plus, you can experiment with new techniquesincluding the use of silence for effectthat arent apparent when you present at your normal speed.) Or . . . Break your presentation into smaller chunks. Almost every task includes a series of discrete steps. Thats definitely true for presentations. Pick one section of your pitch. Deconstruct it. Master it. Then put the whole presentation back together. Or . . . Change the conditions. Use a different projector. Or a different remote. Or a lavaliere instead of a headset mic. Switch up the conditions slightly; not only will that help you modify an existing memory, but it will also make you better prepared for the unexpected. 4. And keep modifying the conditions. You can extend the process to almost anything. While its clearly effective for learning motor skills, the process can also be applied to learning almost anything. 4. Say it out loud. Mentally rehearsing is good. Rehearsing out loud is better. Research published in the Journal of Experimental Psychology: Learning, Memory, and Cognition found that compared with reading or thinking silently (as if theres another way to think), the act of speech is a quite powerful mechanism for improving memory for selected information. According to the researchers, Learning and memory benefit from active involvement. When we add an active measure or a production element to a word, that word becomes more distinct in long-term memory, and hence more memorable. So dont just practice that investor pitch in your head. Rehearse out loud. That way youll remember what you thought, and also what you heard yourself say. 5. Learn in bursts. Once youve drafted that pitch, run through it once. Then take a few minutes to make corrections and revisions. Then step away for a few hours, or even for a day, before you repeat the process, because a study published in Psychological Science shows “distributed practice” is a much more effective way to learn. Why? The study-phase retrieval theory says each time you attempt to retrieve something from memory and the retrieval is more successful, that memory becomes harder to forget. If you go over your pitch back-to-back-to-back, much of your presentation is still top of mindwhich means you dont have to retrieve it from memory. Another theory regards contextual variability. When information gets encoded into memory, some of the context is also encoded. Thats why listening to an old song can cause you to remember where you were, what you were feeling, etc., when you first heard that song. The additional context creates useful cues for retrieving information. Either way, distributed practice definitely works. So give yourself enough time to space out your learning sessions. Youll learn more efficiently and more effectively. Especially if you . . . 6. Sleep on it. According to a 2016 study published in Psychological Science, people who studied before bed, then slept, and then did a quick review the next morning not only spent less time studying, but they also increased their long-term retention by 50%. Why? One factor is what psychologists call sleep-dependent memory consolidation. As the researchers write: Converging evidence, from the molecular to the phenomenological, leaves little doubt that offline memory reprocessing during sleep is an important component of how our memories are formed and ultimately shaped. Sleeping after learning is definitely a good strategy, but sleeping between two learning sessions is a better strategy. Or in non-researcher-speak, sleeping on it not only helps your brain file away what youve learned, but it also makes that information easier to accessespecially if you chunk your learning sessions by studying a little the next morning. 7. Exercise. Want to learn information faster? A study published in Scientific Reports found that moderate-intensity workoutskeeping your heart rate between 50% and 80% of maxdramatically improve recall and associative learning and increase your brains ability to absorb and retain information. Want to learn or improve a task where motor skills are involved? According to a different study published in Scientific Reports, 15 minutes of cycling at 80% of max heart rate (intense exercise) resulted in better memory performance than 30 minutes of moderate exercise, which was better than no exercise at all. In other words, exercising hard for 15 minutes fired up participants brains and allowed them to learn motor skills better and faster. To a lesser degree, so did 30 minutes of moderate-intensity exercise. And then theres this. A study published in Proceedings of the National Academy of Sciences shows exercise can increase the size of your hippocampus, even if youre in your 60s or 70s, helping to mitigate the impact of age-related memory loss. Yep: Exercise helps make your brain healthier, toowhich helps you be smarter and stay smarter. Jeff Haden This article originally appeared on Fast Companys sister publication, Inc. Inc. is the voice of the American entrepreneur. We inspire, inform, and document the most fascinating people in business: the risk-takers, the innovators, and the ultra-driven go-getters that represent the most dynamic force in the American economy.
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E-Commerce
2025 was a fairly humdrum year for Apple from a hardware perspective. While the companys softwareincluding the 26 versions of iOS, macOS, tvOS, and watchOSgot a major visual overhaul, Apples hardware lineup included just one brand new product: the iPhone Air. But that is set to change in 2026. This year, Apple is expected to release a number of brand-new hardware products, along with some updates to existing ones. And yes, AI will be a focus, too. Heres whatand whento expect from Apple in 2026. iPhone Fold The most anticipated device Apple is expected to release this year is a foldable iPhone. Colloquially known as the iPhone Fold, this device will be the first-ever dual-screen iPhone and will take the form of a book rather than a clamshell device. Rumors are running wild about the devices reported specs, but it is highly likely to feature an industry-first crease-free display, which measures around 7.5 inches when unfolded. Its front-facing folded display is expected to come in at around 5.5 inches. A foldable phone will be an entirely new product category for Apple, and the iPhone makers entry into this market is expected to help foldables go mainstream. Expect the iPhone Fold to debut in the fall. An affordable MacBook MacBooks are amazing laptopsbut theyre pricey. The least expensive MacBook that Apple currently sells is the $999 MacBook Air. But this year, that will change. Multiple reports suggest that Apple will release a low-cost, entry-level MacBook with a display size of around 13.6 inches. Whats unique about this MacBook is that it will reportedly be the first to be powered by an A-series chip. The A series is the chipset found in the companys iPhones. Current MacBooks are powered by the more advanced M-series chips. But the star feature of the new MacBook will be its price. Apple is reportedly aiming to position it to compete with low-cost laptops like Google Chromebooks. Theres no word yet on what that low cost price may be, but it will likely fall somewhere around the $700 range. An LLM Siri New hardware isnt the only thing Apple is expected to introduce this year. The company will also launch a new version of its much-maligned digital assistant, Siri. This new Siri will be powered by a large language model (LLM), similar to those that power OpenAIs ChatGPT and Googles Gemini. The new LLM Siri is expected to be released with iOS, iPadOS, and macOS 26.4 in the spring. Its also a feature that will reportedly power Apples other new 2026 hardware product The HomePad No, this isnt a new HomePod smart speaker. The so-called HomePad is rumored to combine a smart speaker with a touch display (think: HomePod + iPad) and is designed to be a control center for the home. The tabletop device will reportedly let you make FaceTime video calls and control all the smart devices in your home. It is also rumored to be powered by that new LLM Siri that’s mentioned above, which means it will likely be Apples first hardware device that is designed to function as a household AI assistant. As for when you can expect the HomePad, a late spring launch is a good guess, since iOS 26.4 is expected to ship then. A new Apple TV 4K Speaking of the home, Apple is expected to introduce another home-based product this year: an upgraded Apple TV 4K. Apple has not updated the digital media player since 2022, and its current specs, including its A15 Bionic chip, are showing their age. The new Apple TV 4K is expected to include a powerful A18 (or later) chipset that just may be capable of running console-quality games. But more importantly, that chip may also support the new LLM Siri, bringing an AI chatbot and Apple Intelligence to the Apple TV for the first time. The new Apple TV 4K will likely show up sometime this spring. The usual suspects Apple is also expected to upgrade several existing products in 2026. One is the low cost iPhone 17ethe successor to last years iPhone 16e, which is likely to debut in the spring. In the fall, Apple is expected to launch the iPhone 18 Pro series (alongside the new iPhone Fold). Those waiting for the entry-level iPhone 18, however, will need to wait until spring 2027, as Apple is rumored to be moving to a new Pro/entry-level staggered release starting this year. On the iPad front, Apple is likely to upgrade the iPad Air to the M5 chipset, while also releasing an upgraded version of the entry-level iPad and iPad Mini. Multiple Macs are also expected to get the M5 treatment, including the MacBook Air, the 16-inch MacBook Pro, and possibly the Mac Mini and iMac. Finally, Apple will probably release its second-generation of AirTag item trackers, which will feature increased range and precision.
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E-Commerce
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