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When Chinese automaker BYD announced plans to build a massive factory in the hardscrabble city of Camacari, in Brazil’s northeastern Bahia state, locals saw a new beginning. After years of economic stagnation following Ford’s exit from the region in 2021, there was hope that the global leader in electric vehicles would bring back well-paying jobs and a brighter future.The timing seemed right. Brazil, the world’s sixth-largest auto market, is seeing a surge in EV salesand BYD is leading the charge. For Camacari, the deal promised to fill the economic vacuum left by the American company, which had once been the city’s largest employer. Then plans went off track.A December raid led by Brazilian authorities rescued 163 Chinese nationals said to be working in “slavery-like” conditions at the site. A video from the Labor Prosecutor’s Office showed dormitories with beds lacking mattresses and makeshift cooking facilities. The company postponed plans to begin its first production line in March and has not established a new timeline, spreading fears among Camacari workers.“When BYD announced it was coming here, it sparked a lot of hope in us,” said Luizmar Santana Pereira, a metalworker and former Ford employee, who has been working as a taxi driver. “We’ve been waiting for this job opportunity, but so far, we haven’t seen it.”After the raid, a spokesperson based at BYD’s China headquarters denied wrongdoing, saying in a post on the Weibo social media site that the accusations were an attempt at “smearing” Chinese brands and China. The post also blamed “foreign forces” for the allegation and criticized media reports.In a statement disseminated in Brazil, the carmaker adopted a more conciliatory tone. The company said it “does not tolerate disrespect for Brazilian law and human dignity” and rescinded the contract with Chinese construction company Jinjiang, which had brought the workers. In Brazil, ample room for BYD to grow EVs are spreading fast in Brazil, Latin America’s most populous nation. Sales jumped 85% in 2024, reaching over 170,000 units, including fully electric and hybrid vehicles, according to the Brazilian Association of Electric Vehicles. That accounted for about 7% of new car sales in the country.The growth is spearheaded by BYD. Seven out of 10 EVs sold in the country are from the brand, which also leads hybrid sales. In major cities such as Sao Paulo and Brasilia, imported BYD cars and dealerships have become a common sight. In Brazil’s capital, it’s the best-selling brand, whether EV or gas-powered.Another Chinese EV maker, GWM, also recently announced plans to open a factory in Brazil after acquiring a shuttered Mercedes-Benz facility in the industrialized state of Sao Paulo.BYD’s inroads in Brazil are in tandem with the company’s global growth. The world’s leading EV company logged a record $107 billion in revenue in 2024 as its sales of electric and hybrid vehicles jumped 40%, surpassing American rival Tesla. This year, plans include the inauguration of its first car factory in Europe, currently under construction in Hungary.Brazil’s policies are driving EV sales and production, according to Adalberto Maluf, national secretary of Urban Environment and Environmental Quality.In an interview with The Associated Press in Brasilia, Maluf cited incentives enacted in 2024 that favor electric motors, tax reductions for lower-emission cars and a new air quality program with nationwide monitoring and pollution reduction goals.Brazil is the one of the top 10 emitters of greenhouse gases, contributing around 3% of global emissions, according to nonprofit Climate Watch. However, pollution from energy does not play a big role, as about half of greenhouse gas emissions come from deforestation, mostly in the Amazon, followed by agriculture. About 85% of the country’s electricity comes from renewable sources.For Maluf, who worked for almost nine years at BYD Brazil, the country is attractive to Chinese electric car makers for reasons ranging from the size of its market to the presence of several auto parts suppliers and the strong political relationship between the two countries.“Brazilians have no geopolitical issues with China. If you ask, ‘Are you against China?’ most people won’t have a strong opinion about it,” he said.“In the U.S., however, they do, because it’s part of the president’s rhetoric,” he added, referring to President Donald Trump’s frequent comments about China “ripping off” America on trade. It’s unclear what is next for BYD factory Since the raid, BYD has not allowed press visits inside its Camacari premises, citing concerns about trade secrets. It’s unclear if BYD is still on track to turn the former Ford site into its largest plant outside China by the end of 2026.When AP journalists visited in March for several days, they saw only a few construction workers at the large site. And one day, while standing on the street adjoining the premises, three BYD guards, one who kept his hand on his gun, incorrectly accused the journalists of flying a drone inside factory boundaries and demanded to see identification. Minutes later, security guards on motorcycles approached, honking and ordering the journalists to stop filming workers.BYD said its security guards acted appropriately and declined to answer other questions about its operations in Brazil.While the future of the factory is unclear, the raid and the presence of Chinese workers have gotten the attention of labor unions.“The Metalworkers Union will not tolerate Chinese workers on the production line. If that happens even in the beginning of the production, we will call for a work stoppage,” Jślio Bonfim, the union president, told AP. Bonfim added that there were no objections with BYD employing Chinese technicians and managers, but the factory floor must employ only Brazilians. It was unclear if BYD had agreed to that.Despite the raid and seemingly slow pace of construction, in the Camacari region the shift from Ford to BYD is increasingly visible. A three-decades-old dealership for the American brand named Indiana, in tribute to the U.S. state, now shares space with a BYD reseller, Mandarim. A local hotel started distributing instructions specifically to Chinese guests, asking them not to hang washed clothes in common areas. And a state lawmaker introduced a bill to rename the city’s Henry Ford Avenue, where the plant is located, to BYD Avenue. Fabian Maisonnave, Associated Press
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E-Commerce
A Wall Street Journal report this week gave an extensive look into how Elon Musk, the world’s richest man and a senior Trump adviser, handles his companies and his more than a dozen children. The answer, it seems, is by relying heavily on his longtime right-hand man, Jared Birchall. Birchalls role, as he reportedly said in a phone call, is to protect Elon. Here’s what to know about Musks fixer. Birchalls Early Career Birchall graduated from Brigham Young University in 1999 and spent a year as a financial analyst at Goldman Sachs. In 2000, he moved into private wealth management at Merrill Lynch but was fired after a decade for sending correspondence to a client without management approval, according to a regulatory report cited by Bloomberg. He joined Morgan Stanley in 2010, where he managed Musks money as part of a small team. In 2016, Musk recruited Birchall to run his family office, Excession. A Quiet Contrast to Musk Birchall and Musk present starkly different public personas. Birchall, according to Bloomberg and The Wall Street Journal, is a practicing Mormon who prefers to stay out of the spotlight. Musk, by contrast, thrives on attentionhaving hosted Saturday Night Live and frequently sharing his views on X, the social media platform he owns. The Fixer’s Role Birchalls responsibilities are wide-ranging. According to Bloomberg, he helped arrange the loans from Wall Street that enabled Musk to purchase what was then known as Twitter. He also handled disbursements from Musks super PAC, which supported Donald Trumps presidential campaign. More recently, The Wall Street Journal reported, Birchall has acted as a go-between for Musk and several of the mothers of his children. That has allegedly included acquiring a property in Austin for them to live in and offering secrecy agreements in exchange for large sums of money. Loyalty and Wealth Birchall has remained at Musks side throughout the billionaires meteoric rise. While his exact income is unknown, Bloomberg cited a report estimating that the typical head of a large family office earns between $1 million and $3 million annuallythough his salary may be much higher. In 2020, Birchall reportedly purchased a $2.25 million home in Austin, complete with a pool and tennis court. He also serves as the head of Musks neurotechnology firm, Neuralink. However, Bloomberg noted that Birchall holds no actual executive authority there. His name was added to company documents as a legal formality, and he does not participate in day-to-day operations.
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E-Commerce
Imagine two interns. The first follows instructions to the lettercompiling research, scheduling social media posts, and managing your calendar. The second completes the same tasks but takes it a step furtherfinding additional research sources, streamlining the social media workflow, and proactively suggesting optimal meeting times based on past interactions and behaviors. These two interns, with their overlapping but distinct capabilities, capture the essence of automation versus AI. Both liberate users from tedious manual work, but only one, with its built-in autonomy, is changing the nature of how we interact with technology. At Jotform, weve incorporated automation and AI into our daily processeswe also offer both types of solutions to users. Heres how each serves a unique purposeand how you can leverage them to work smarter. Automation versus AI Im a strong proponent of automation. Its the foundation of my career and my company. I even wrote a book about itto show how automation can free people from the dull, repetitive parts of their jobs. But automation itself is nothing new. Over a century ago, Henry Ford revolutionized manufacturing with the moving assembly line, cutting production time for the Model T from 12 hours to just 90 minutes. That was mechanical automationa system designed to streamline repetitive tasks. The 21st century brought a similar revolution to knowledge work. If you break down your daily workflows, youll likely find parts that can be automated using the right tools or technology. Take a reporter covering breaking news: instead of manually checking for updates every half hour, she sets up Google Alerts to track developments in real-time. Or consider a recruiter: rather than sifting through thousands of applications, they use a tool like Harver to automatically screen candidates based on preset criteria, bringing the most promising applicants to the fore. When I published my book in 2023, we were only beginning to grasp AIs potential. Fast-forward to today, and tools like ChatGPT have evolved dramaticallyexcelling in speed, accuracy, memory, and multimodal capabilities. Automation executes tasks. AI mimics human thinking and reasoning. AI doesnt just follow instructions; it reasons, adapts, and makes decisions. And now, AI agents are taking things a step furtheroperating autonomously, dynamically reasoning through complex situations, and acting without human intervention. I like the analogy Google used in a recent white paper: agents are like chefsgathering ingredients, planning a dish, and making adjustments as they cook. I would add that automation is like a line cookhighly efficient, but following instructions rather than innovating. In todays workplace, automation and AI complement each other. The real power comes in knowing when to use which. Leveraging their strengths Painting with broad strokes, automation tools are ideal for repetitive tasks that require clear, rule-based actions. For instance, you can set an automation tool to redirect any email containing X to a specific folder or flag any X security issue in a system for review by a human employee. Automation shines when it comes to tasks meant to be executed consistently and without variation. AI tools, on the other hand, can add a human-like reasoning element to a task or workflow. Its ideal for situations that require dynamic responses. For example, imagine an AI agent that doesnt just transcribe your meetings, but also provides a personalized recap, compiles action items, and even drafts follow-up emailsall tailored to your role in the organization or meeting. While executing tasks, the agent applies judgment and adapts as it goes. The beauty of agents, the latest advance in AI, is the power to design them based on your unique needs and circumstances. For instance, I wanted an AI agent to help wrangle my email inbox, so I built one according to my personal goals: parsing out spam, flagging time-sensitive messages, and redirecting items to read later. That way, I can check email twice or three times a day, knowing Ill be alerted about any urgent messages. I redirect my focus to more impactful work that requires deep focus. So, is AI always the best option? Not necessarily. Consider it like using a laser cutter for a task that a pair of scissors could handle perfectly well. Sometimes, the added investment in AI tools isnt justified when simpler automation will do the trick. It starts with mapping out your workflows and deciding which type of task youd like to delegatewhether it requires mere execution or a higher level of judgment and reasoning. Final thoughts Automation and AI are two sides of the same coinoffloading work that doesnt require your direct involvement and recapturing more time for meaningful tasks involving creativity and strategic thinking. By removing boring, tedious work from your plate, they also serve in the battle against burnout, which has become all too common in a world obsessed with busyness. The key is knowing when to use each. If automation improves your efficiency, AI tools can boost your reasoning and decision-making. Combined, AI and automation dont just save time; they change how we approach work.
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E-Commerce
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