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If a single type of building could define our present time, it would undoubtedly be the data center. Underpinning the increasingly online way we work, shop, and entertain ourselves, data centers provide the computing power and storage to handle all the Zoom calls, Amazon purchases, and Netflix streams a person can cram into their day. And now as compute-hungry artificial intelligence dominates the future of nearly every sector of the economyand possibly society as a wholethe data center will become even more ubiquitous. A headlong data center building boom is already underway. One report finds that average monthly spending on data centers has increased 400% in the last two years, adding up to more than $50 billion in 2025 alone. One tally contends that there were more than 1,200 data centers either built or approved for construction in the U.S. by the end of 2024; another suggests the total number of data centers in the U.S. is now more than 4,100. The scale and spread of data center building is staggering, and there seems to be no end in sight. All of this is why it’s so disappointing that the design of data center architecture is, by and large, very, very boring. [Photo: halbergman/Getty Images] The typical data center looks something like this: a cluster of large, rectangular warehouses 15 or 20 feet tall, each covering about the area of a professional soccer field. The building’s walls are usually made from tilt-up concrete panels with little adornment. There are few windows, and if there were more they would look out on large outdoor clusters of equipment for cooling equipment, electricity generation, and wastewater treatment. Increasingly, the entire complex is surrounded by security fencing or even opaque walls. For anyone passing by or living in their vicinity, there may be little to see beyond the data center’s unending nighttime glow. For what could be considered the most important buildings of the decade, this is a decidedly dull aesthetic. It is the architecture of value engineering and the minimum viable product. The companies behind these facilities would argue that data centers are more like utilities or infrastructure and therefore don’t need the kind of design a more public-facing building would. But even when these data centers are not located near large communitiesthough many actually arehow they look can send a powerful message about their owners’ sense of responsibility for their many downsides. A missed opportunity By now, the negative externalities of big data centers are well known. From their excessive energy use to their inflationary impacts on local electricity rates to their deep thirst for water to the sheer size of their sprawling campuses, the costs of the data center building boom can feel excessively high, especially in the face of hallucinating chatbots, disinformation campaigns, and unavoidable AI slop. In this light, the warehouse design approach of most data centers is the architectural equivalent of burying one’s head in the sand, a supermax prison tucked out in the boondocks, far from any discourse over mass incarceration or human rights. The boring design of data centers is a missed opportunity to counter their negative externalities with at least a little upside. [Photo: courtesy of Gensler] There are some data centers that are offering glimpses of what a better design could be. Some data companies and spec builders are turning to large and renowned architecture firms to add an extra layer of design to what can be fairly cookie cutter buildings meant primarily to house computers. Some designs are emphasizing natural light and natural materials in their small but important human-centric office and entry spaces. Others are prioritizing new building materials and server cooling equipment that lowers both the embedded and operational carbon impacts of the facilities. Still others are blending themselves into dense urban locations, bringing smaller scale data centers closer to specific types of users. Some look like modern office complexes. If they weren’t so big, some even look like they could hold a high end restaurant or retaier. But for every data center trying to soften its blow on society, there are dozens, if not hundreds, that are spreading as much computing power over as large an area possible that can draw in the enough resources to get the servers up and whirring as soon as possible. This looks to be the predominant developmental strategy. Design is largely an afterthought. [Photo: Gerville/iStock/Getty Images Plus] AI companies and other so-called hyperscalers are scrambling for suitable building sites near electricity generation and transmission lines, making it likely that data centers will edge closer and closer to preexisting communities. This proximity will increase the need for more sensitive design approaches. Some better design is happening now. As the building boom carries on, much more will be needed. The companies behind the AI race have been unambiguous about AI’s potential to dramatically reshape society. If that’s true (the jury is still very much out), perhaps those companies could spend a bit more effort signaling AI’s importance by making its vast and growing physical footprint less of a total bore.
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E-Commerce
A few weeks ago, I led a leadership workshop for a group of executive women leaders in Birmingham, Alabama. Before I begin leadership workshops, I ask the participants what they want out of our time together. This year, one answer has emerged consistently on top: connection.This isnt surprising. As executives rise to higher levels of leadership, they often report increased feelings of loneliness. One Harvard Business Review survey found that 55% of CEOs acknowledge experiencing moderate but significant bouts of loneliness, while 25% report frequent feelings of loneliness. As your expertise becomes more specialized, it can be harder to find other leaders who understand the unique challenges of the corporate environment, with whom you can connect, learn from, and grow alongside. This is especially true for women leaders, as finding them in the senior ranks becomes less frequent the higher they climb. According to McKinsey, only 29% of C-suite leaders are women. As an entrepreneur, I’ve felt this, too. As my business grew, I realized that I didn’t have any coworkers to confide in, lean on, and seek counsel from. I had to create this network on my own. I’ve joined business groups, leadership retreats, and mastermind groups to create this support circle. THE IMPORTANCE OF A LEADERSHIP SUPPORT STRUCTURE As you advance at work, you can find yourself feeling more alone in the decision-making rooms. For example, if you manage the people who were once your peers and your relationship has evolved, this often means you can no longer rely on them for support as you used to. Challenging emotions also arise as your level of decision-making becomes larger and the stakes rise. Neuroscience research shows that when people make decisions under pressure, the brain shifts from thoughtful, deliberate thinking to more automatic, emotion-driven responses. This makes leaders more vulnerable to biased or short-term choices. However, research also shows that strong social support actually dampens the brains threat response under pressure, helping leaders think more clearly and make better decisions.In the era of AI, nurturing relationships is even more essential. One large-scale study on 6,000 UK employees found that technologies like AI are associated with a poorer quality of life. A 2023 analysis in Business Insider also warns that AI tools may make us lonelier at work by replacing quick check-ins with colleagues. Many of my clients echo this sentiment, saying things like, With the rise of AI, I am constantly wondering if things are fake. Because of this, I crave real relationships more than ever.Relationships are not only essential for combating loneliness, but they are also how deals get done, projects get awarded, and people get promoted. Here are some ways to prioritize them, even in the face of digital distraction. LEVERAGE YOUR SUPPORTERS Your supporters are the people in the organization who would advocate for you when you are not in the room (and you know it). They have your best interests at heart, and you have built solid relationship capital with them. Supporters are also the people who will give you unfiltered feedback that is focused on helping you advance. A good way to leverage your supporters is by asking them to socialize and support initiatives you may be launching. They can also play a critical role in helping you build new relationships in the organization and nurture strained relationships. However, before reaching out, consider what you can offer the relationship in return. CULTIVATE RELATIONSHIPS WITH NEUTRALS Neutrals are people in the organization whom you dont know yet, or dont know well. Maybe they are new, you are new, or you just havent crossed paths yet. Organizational network scholars like Ronald Burt have repeatedly shown that people whose relationships bridge otherwise disconnected groups (what he refers to as structural holes) receive higher performance evaluations and compensation, because they sit at key points of information and influence in the network. This is why neutrals in key stakeholder positions are critical to build relationships with. One strategy my clients enjoy using to build relationships with neutrals is called a 30:30 meeting. This is an opportunity to invite someone to a meeting or coffee. Thirty minutes are spent understanding them, their vision, goals, and offering your expertise in a way that might help them. The remaining 30 minutes are spent focused on your needs or area of expertise. The key to success in thee meetings is that the focus is always on advancing shared goals and values. REBUILD CONNECTIONS WITH CHALLENGING PARTNERS Nearly every executive client I work with has one or two leaders with whom there exists some tension. It could be because individuals frequently stand in the way of their project implementations, or they consistently deny the resources they need to accomplish the work. Strained relationships are a normal occurrence when you work with people whose personalities differ from yours. However, as you advance in leadership, rebuilding these relationships will be essential to accomplish work and leverage organizational resources. To rebuild relationships, ask yourself: Do my challenging partners have good relationships with any of my supporters? Your supporters can often be bridge builders here. If you dont have supporters who can act as bridge builders, this can be a good opportunity to cultivate and strengthen your relationship with neutrals. In times of conflict with challenging partners, it can also be helpful to focus on shared business goals and values, rather than defaulting to your fundamental differences. NURTURE YOUR NETWORK BEYOND WORK As an executive coach, the first place I direct clients to is their immediate network of leaders (old colleagues or current colleagues). However, there are also great connection opportunities that you can leverage from your loose network. The next place I encourage them to look is their industry or professional affiliated groups. Because there is a shared common interest of the type of work you do, this is a great place to foster connection through participating in conferences, meet-ups or even online forums. Another example is asking a mutual friend for an introduction to someone whose work you admire. The most effective leaders are not the most self-sufficient, but they often are the most connected. In a world where digital technology and AI are shrinking everyday interactions, relationships become your most valuable and tangible resources.
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E-Commerce
The recent announcement by McKinsey & Company that it plans to cut roughly 10% of its workforce has sent ripples through the consulting world, reigniting debate about the future of the industry. This is not about one firm, one round of layoffs, or one business cycle. It signals an irreversible shift in how value is created in consulting. Having spent a significant part of my career at McKinsey, I saw it grow and flourish in an era when information was scarce. Even basic market intelligence required large teams working for months to gather and synthesize data. The digital age brought a data explosion and democratized access, and McKinsey adapted again by expanding its capabilities into advanced analytics and technology-enabled transformation. That advantage is now under pressure in the AI age. The existential threat in the AI age While the digital age reduced information asymmetry, the AI age goes further. It increasingly equalizes analytical and recommendation capabilities. Firms like McKinsey built a powerful competitive moat by hiring the best analytical minds from top universitiesexcelling at data synthesis, first-principles problem-solving, and translating insight into recommendations. In the AI age, however, that advantage is becoming commoditized. This shift is part of a broader transformation of white-collar work. Contrary to early assumptions, AI is impacting knowledge work more than blue-collar roles. I expect that over the next five years, nearly 300 million white-collar jobs will be impacted globally, with around 100 million at risk of becoming obsolete. Work that is highly cognitive and already digitized is particularly susceptible. Consulting sits squarely within this zone of disruption. As the traditional consulting model faces growing pressure, the premium for future talent will no longer rest on analytical horsepower alone. The center of gravity has shifted: Consulting is being redefined The need for consulting services is not disappearing, but the source of value is shifting decisively. Traditionally, firms like McKinsey, BCG, and Bain (MBB) sat at the top of the consulting value chain through high-value strategy work. Over the years, McKinsey has invested significantly in building technology and execution capabilities, but structural challenges remain. In contrast, execution-centric firms like Deloitte, EY, and Accenture, built with a different DNA, were able to more naturally combine advisory with technology and large-scale execution. The growth numbers speak for themselves. While the MBB firms have reported slower growth, averaging approximately 5% to 6% compound annual growth rate, implementation-led firms such as Accenture, Deloitte, and EY have grown approximately 11% to 12% in recent years (average growth estimated based on revenues from company websites, annual reports, press releases, and analyst reports), reflecting the direction of client spend. Historically, strategy was viewed as the highest-value activity, and execution was treated as a follow-onlargely organizational and operational in nature. In the digital and AI age, execution is deeply technology-driven, and strategy and execution are no longer sequential but iterative and continuous. From being an enabler, technology has become the primary driver of both strategy and execution. Clients increasingly want partners who can bridge strategy, technology, and operations, and execute change at scale. Consulting firms, including the Big Four, have responded by reshaping their talent and operating models around large-scale execution and organizational transformation. The Battle of Relevance in the AI age: Where does McKinsey stand? The key question now is: Who will emerge as winners in this new consulting landscape? As the center of gravity shifts toward execution depth and the ability to drive continuous change, success will depend on how effectively firms rewire their DNAbuilding the operating model and talent engine required to implement and scale tech-led transformation. While strategy remains critical in the AI age, it demands a higher bar. As AI takes over analysis and recommendations, strategic advantage shifts from problem-solving to sense-makingfrom humans “in the loop” to humans “above the loop.” My bet is that two types of firms are best positioned to win. First, there are firms like Accenture, Deloitte, and EY, which have built strong execution capabilities and successfully strengthened their technology foundations. Second, there are industry specialists with exceptional domain expertise, where deep contextual understanding becomes the primary source of differentiation. Where does that leave McKinsey? While its brand, client relationships, global reach, and intellectual capital remain as formidable strengths, the transformation challenge it faces may be far greater than what it advises its clients on. Meeting it will require more than just new capabilities. It requires a structural reset, beginning with a mindset shiftfrom authority rooted in expertise to leadership grounded in learning and adaptability. Whether McKinsey retains its position at the top will depend on how effectively it embraces this shift. In the AI age, even the most storied institutions must continuously reinvent themselvesor risk being outpaced by those that do.
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E-Commerce
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