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DJI just revealed the RS 5 camera gimbal, a new entry in its long-standing Ronan Series. The RS 5 is lightweight, at around three pounds, with a maximum payload of nearly seven pounds. This gimbal offers what DJI calls "enhanced intelligent subject tracking." The tracking was already impressive with some of the company's older offerings, so any improvement will be icing on the cake. A new tracking module lets videographers frame live footage and follow subjects directly from an included touchscreen, all without having to fiddle with the actual camera. DJI The tracking module also offers the ability to follow more than people. It can track pets, vehicles or just about any other object. It can also help maintain a locked focus on a human subject up to 10 meters away. The RS 5 includes the company's latest stabilization algorithm, which DJI says lets videographers "effortlessly achieve complicated camera movements, such as surround shots, reverse tracking or single-person fixed-camera tracking." It's also great for when the cameraperson is capturing footage while walking or running. It's been designed to carry a wide range of mainstream mirrorless cameras and lens combinations and can switch to vertical shooting without additional accessories. There's a nifty little briefcase handle for capturing footage from above or below. The RS 5 delivers up to 14 hours of use per charge and can be fully charged in just an hour. Video shoots can take forever, so this is a welcome bit of news. For true marathons, there's a separate enhanced battery grip accessory that extends the runtime to 30 hours. DJI The standard DJI RS 5 includes the gimbal, a quick-open tripod, quick-release plates, a regular battery grip and some other useful accessories. That pack costs around $680. The combo pack includes all of the above, plus the enhanced tracking module, a carrying case and an electronic briefcase handle. That costs around $859. Now for the bad news. We don't have a US release date or even any information as to if it will be available here. Engadget has reached out to DJI for more information. The company's drones were recently banned from being imported to the US. This only impacts newly-released models and shouldn't impact gimbals or anything like that.This article originally appeared on Engadget at https://www.engadget.com/cameras/dji-launches-the-lightweight-rs-5-camera-gimbal-for-video-creators-120056173.html?src=rss
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Marketing and Advertising
LETI Pharma's "Mayores amigos" (Senior Friends) initiative is tackling two overlooked demographics simultaneously: elderly residents in senior living facilities and aging dogs in shelters.
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Marketing and Advertising
Tesla will basically stop the production of its Model S and X electric vehicles next quarter, CEO Elon Musk has announced at the automakers earnings call for the 2025 fiscal year. Its time to bring the Model S and X program to a end with an honorable discharge, because were really moving into a future thats based on autonomy, Musk said. You can still buy the vehicles as long as there are units to be sold, and Tesla promises to support them for as long as people have them. Once theyre gone, though, theyre gone for good, because Tesla is converting their production space in the companys Fremont factory into a space for the manufacturing of Optimus humanoid robots.Model S is Teslas second vehicle and has been in production since 2012, while the Model X SUV has been in production since 2015. Their shine has faded over the years, however, and the newer Model 3 and Y now make up the bulk of the companys sales. For the entirety of 2025, for instance, Tesla delivered 1,585,279 Model 3 and Y vehicles but only sold 418,227 Model S and X units. The company also had to stop selling Model S and X in China in mid-2025, because they were being imported from the US and were subject to Chinas tariffs that were put in place in response to US President Donald Trumps tariffs on imported goods. In the call, Musk said that Teslas long-term goal is to be able to manufacture 1 million Optimus robots in the current Model S and X production space. At the World Economic Forum in Davos, Switzerland a few days ago, the CEO announced that Tesla will start selling Optimus to the public by the end of next year. Musk has big plans for Optimus and once said that its bound to become the biggest product of all time, bigger than cellphones, bigger than anything. But the humanoid robot has been failing to live up to the hype during demonstrations, and Musk is known for his overly optimistic timelines. The companys earnings report has also revealed that Tesla invested $2 billion in Musks other company, xAI. Teslas shareholders notably sued Musk in 2024 for starting xAI, which they argued is a direct competition to the automaker. The CEO has been claiming for years, after all, that Tesla is an AI company and not just an EV-maker. Still, Teslas shareholders approved Musks $1 trillion pay package in late 2025 on the condition that the company reaches a market value of $8.5 trillion. This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/tesla-is-killing-off-its-model-s-and-x-cars-to-make-robots-010621101.html?src=rss
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