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Learn the benefits of developing internal thought leaders to build trust and enhance your B2B brand's reputation. Read more. Read the full article at MarketingProfs
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Marketing and Advertising
Theres a meme that comes around when people are urged to see a movie on the biggest screen as the filmmaker intended. People then mock up images of them watching it on the worst, least-immersive devices possible, from iPods to Game Boys. It came to mind during the iPhones 16 launch event, Apple said its new models have CPUs that can challenge even high-end desktop PCs and desktop-class GPU architecture. And it made me wonder if anyone is actually playing AAA games on a 6-inch smartphone for any real length of time? Look, we all know this is just Apple flexing the power of its homegrown silicon, given even its A-Series SOCs run almost as fast as a flagship Intel CPU. We also all know that if you tried to run your iPhone with the same load as you could put on a desktop, youd quickly burn it out. (Case in point, Resident Evil Village caused GamesHubs iPhone 15 Pro to run uncomfortably hot and burned through 30 percent of its battery life in an hour.) All of that power is great for the sort of tasks an iPhone needs to do which are only demanding in short bursts. Processing audio and video, or the odd blast of generative AI (when it arrives) that Apple is understandably proud of being able to do on-device. But this emphasis on raw power suggests the company has lost sight of what the iPhone is for, and what its limitations are. Yes, Im sure some people love playing Death Stranding on the bus into school, or work. Im sure there are some people who will try and use the Notes app to write their term papers, and one or two filmmakers who will use the iPhone instead of a Red, but those cant be massive constituencies of the overall user base. Its hard to see people using their iPhone to get the sort of Serious Work done that youd need a better user interface to achieve. iPhones are great for photography, social media, communication, casual gaming, but they cant be a comprehensive replacement for a laptop or games console. Well, you can use them for those purposes, but Im not sure anyone should. Another telling example was the demo showing a person using Voice Notes to record a new vocal over a backing track theyd previously recorded. Its a great way to show the iPhones 16s ability to isolate audio even when the sources are so close together. Apple added the feature to Voice Notes because it has seen user feedback that its become a valuable tool in a musicians arsenal. But its also something of an own-goal given Apples own multi-track recording platform, Garageband, has been left (deservedly) ignored and unloved for the last decade. I suspect all of this points to the fact that Apple, with its key strengths of merging hardware and software, has run out of worlds to conquer in the former. After all, as glorious as the new iPhone is, the upgrades have been incremental for a long while now. As fancy and high-tech as the new camera shutter button is, its not as if adding a dedicated button for capture is groundbreaking I had one of those on my Sony Ericsson K750i. Im also curious how many iPhone users actually harness those extra camera features (like adjusting the focal length, or shooting in RAW) when theyre snapping clips for TikTok. And if you, like me, dont really value Apple Intelligence, or just think those features arent really compelling, then theres little reason to rush out and upgrade. It doesnt help that I was also reminded of what Steve Jobs said in 2010, describing personal computers as trucks whose prominence would fall as people switched to the cars of phones and tablets. Trucks were go-anywhere, do-anything tools that were vital a century or more ago but were phased out when people started using more specific tools suited to their needs. The iPhone 16 launch event, however, felt like Apple showing everyone that itd managed to cram a Big Rig engine into a Porsche. Catch up on all the news from Apples iPhone 16 event!This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/apple-needs-to-remember-what-the-iphone-16-is-for-134535338.html?src=rss
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Marketing and Advertising
Glorious Gaming just released its latest flagship keyboard, the GMMK 3. The company didnt skimp on the bells and whistles with this one. As a matter of fact, its calling the GMMK 3 the worlds most customizable keyboard. To that end, the keyboard offers nine points of modularity, from the keycaps to the switch plates, cables, accent pieces and, well, every aesthetic part of the keyboard, from top and bottom. Glorious Gaming says there are so many ways to customize this model, that its actually over one billion keyboards in one. Gaming keyboards, however, are about way more than aesthetics. Fortunately, the GMMK 3 checks all of the boxes for premium keyboard features. There are Hall Effect sensors, support for a rapid trigger feature and up to an 8,000 Hz polling rate. Theres also customizable actuation and 4:1 dynamic keystroke mapping. Theres even a modular gasket system to adjust the precise sound and feel of keystrokes. Some of the customization comes into play during the ordering process. The online configurator lets you select the color scheme and make other adjustments. There are also a bunch of accessories available, including key capsules, badges, rotary knobs and more. Additionally, each keyboard is available in three sizes. Glorious Gaming Beyond sizing, the keyboards are split into three different versions. Theres the standard GMMK 3, which includes everything mentioned above, but the max polling rate shoots down to 1,000 Hz. The GMMK 3 Pro ships with a durable full aluminum body, but keeps that max polling rate of 1,000 Hz. The baddest of the bunch, the GMMK 3 Pro HE, includes the advertised 8,000 Hz polling rate, along with a revamped RGB lighting system and other goodies. Finally, there are barebones versions of each keyboard that dont include switches or keycaps, so you can hit the ground running when it comes to customization. All of the keyboards come with tools to help remove switches and keycaps, but its nice to have that part of the job finished already. The GMMK 3 is available now in all of its many configurations. Prices range from $120 to $260.This article originally appeared on Engadget at https://www.engadget.com/gaming/pc/glorious-gamings-gmmk-3-is-a-flagship-keyboard-with-tons-of-premium-features-130100429.html?src=rss
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Marketing and Advertising
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