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Decades after selling Americans on the idea of jumping through transactions with online strangers, Craig Newmark is trying to get them to hold off on clicking through. Last September, the Craiglist founder-turned-philanthropist and tech-policy activist launched Take9, a program pushing a nontechnical response to the complex problems of online scams and frauds. Traditionally, security advice has focused on tools: Install security updates promptly, use a password manager, enable multifactor authentication, and upgrade to passkey logins if you can. But phishing scams, misinformation campaigns, and other digital attempts to part people from their money, or their account credentials, evolve constantly. They usually retain one common element, though: They aim to provoke a response rooted in fear or anger, not thought. In fewer words, theyre targeting your lizard brain. Take9s advice doesnt involve any software or settings: Simply take a nine-second pause and think before you click, download, or share. Newmark has been working on the problems of digital security for a long time. But his previous efforts were aimed more at professionals. Take9 is aimed at individuals with fingers poised over a touchscreen, a mouse, or a keyboard, uncertain of what to do next. No one is looking out for regular peopleand that’s how I identify, if nothing else because I’ve been a customer-service rep for the great majority of my work life, Newmark says on a video call. We all need a hand in terms of protecting ourselves, our families, our homes. The federal government seems less likely to lend that hand after the Trump administrations deep cutbacks of federal cybersecurity staffing and programs. With Take9, Newmark is trying to help people help themselves in a low-tech way. Please hold up Waiting can give your noggin a chance to downshift. Thats the core advice of Take9. There’s some behavioral research which suggests you wait a little while, and they typically cite 9 or 10 seconds before you actually go in and click things, Newmark says. He cites his own past misadventure rushing to buy some knockoff Ray-Ban sunglasses: I only realized after that I gave bad people my credit card number. Compromised credit cards are relatively easy to fix. A hacked email account or social media presence can, by contrast, leave a much wider blast radius. And the messages trying to spoof or scare us into giving up critical credentials keep coming, because the attackers know that few of us can resist the urge to click. It’s an ongoing problem with certain members of the family, but I will not disclose specifics, because Mrs. Newmark would yell at me, Newmark says. As secondary steps to learning to take a beat before a click, the Take9 site offers pointers on the usual technological countermeasures, such as using a password manager and upgrading to passkey logins. (We would take exception with the sites recommendation to avoid public Wi-Fi; the advent of nearly universal encryption between sites and browsers should relegate that outdated advice to tech-myth status.) It also invites visitors to sign up for a mailing list for updates on its campaign, partners, and useful resources. Incremental improvements Newmark isnt counting only on more self-aware behavior to slow the flood of attacks. I think progress is being made, he says, pointing first to the rise of more secure domain-name-service systems that encrypt lookups of site names to prevent an attacker from shunting a visitor to a hostile look-alike. Hes also optimistic about threat-sharing partnerships such as Global Signal Exchange, launched in October by Google and the industry groups DNS Research Federation and Global Anti-Scam Alliance. GSE, which Newmark supported with a $1 million contribution in December, lets member firms share data about attackers and attacks confidentially to coordinate responses and research into future threats. Newmark says hes already benefited from Googles addition of on-device AI to screen calls and messages from noncontacts for likely scam patterns, demoed at Google I/O two years ago and initially shipped in March. Of course, AI is a weapon that can point either way: AI-generated people can now convincingly imitate real ones. And this attack isnt just a problem for IT hiring. Businesses have been scammed out of millions of dollars by AI deepfakes. Newmark suggests that families agree on a code word that only they would know but allows that there might be something better. Many security experts think there is. The recommend that if youre in doubt about a call from somebody who sounds like a friend or family member, hang up and call them back directly. Or ask the caller about something that only the real person would be in a position to know. What does success look like? Can a project with a goal as subjective as making people a little more street-smart online have a definable finish line? Real success would look like ransomware scammers simply giving up because protections were that good, Newmark says. Scammers would find other crime to exploit. But he also allows that those are impossible metrics. Those are examples of the perfect, and were not going to get there, he says, noting that hes in it for the long haul. Newmark says he still gets angry about the idea of somebody trying to rip off his customers. I take it personally, and I think everyone involved in any kind of platform should feel the same way, he says. It should piss them off.
Category:
E-Commerce
Americans are likely to have spent a record $1 trillion-plus this holiday shopping season alone, and about $5.5 trillion in retail sales in all of 2025, according to estimates by the National Retail Federation. That includes many unhappy returns for retailers: And when it comes back to them, a lot of the $850 billion in returned merchandise is often cheaper to discard than to inspect, sort, and reselladding millions of tons to landfills every year. “This is a massive ecological problem, as well as a financial problem for these companies,” says Ryan Ryker, CEO of rScan. Based in South Bend, Indiana, the startup has developed software and logistics services to help transfer these products from the beleaguered original sellers to resellers more eager to do the work of making money on a returned product. “Theres a lot of people who are looking to make side cash,” says cofounder and chief logistics officer Julian Marquez about their small-business clients. But it’s not easy. Instead of getting, say, a shipping pallet of all the same product, such as a power tool, resellers have to sort through a mishmash that can contain dozens of different itemsincluding many one-offs. rScan’s offering for them sounds simple: a barcode-scanning app. But behind that is an entire data infrastructure to help resellers understand what they’ve got and how to sell it. Scanning the UPC barcode on a box pulls up the item’s product name and brand, images, detailed descriptions, and manuals. Resellers can first ascertain the product’s condition and whether everything that should be in the box is. If they decide it’s worth selling, rScan can pull from its database the dozens of product attributes required by online marketplaces and format complete product listings tailored to venues such as Amazon, eBay, or Shopify. The company regularly scrapes these sites to survey what products are selling for and estimate a price for the reseller’s listing. rScan charges 30 cents per month per unique item that is scanned and in their catalogue for as long as its listed for sale online. (So selling 10 of the same product would cost 30 cents per month, total.) The company also takes a percentage of monthly sales, from 1% to 3.9% on a sliding scale that ramps up as vendors sell more. Clients range from newbies working out of a garage to what Ryker calls, “sellers that are doing multiple hundreds of thousands of dollars per year. Retailers from High School For Ryker, rScan was tailored to the challenges he’d personally encountered. “Resale is something I previously dabbled in prior to the pandemic. From there, there was a lot of returns going on with COVID, the rise in e-commerce sales, things of that nature,” he says. But his retail experience goes back to high school in the 2010s when he and Marquez established their own apparel brand, called Culture Clothing, which ran for a couple years and grossed about $45,000 in its best year. They mostly sold at concerts and show venues, but also called on another classmate, Rod Baradaran, to set up an ecommerce site. In 2021, the three reunited to cofound rScan. Baradaran reprised his tech role, coding the app and the online services, developing the price-setting algorithm, and serving as COO. (A fourth cofounder, Michael Altenburger, joined a few months later.) The companywhich was bootstrapped by the foundersnow has 36 employees. Taking on a Clunky System It’s not that returned goods would all go into the trash without rScan. “The real advantage of being able to get this online faster and on ecommerce [platforms] is that you have a much wider market where these products can be distributed and actually used, says Baradaran. The three seem especially proud of helping side-hustlers make ends meet. Marquez also works in the RV manufacturing industry around South Bendwhich has taken a hit in recent years, with hundreds of layoffs in 2025 alone. He helped one of his coworkers get into online resale as a safety net when his earnings dropped. “If he didn’t have rScan at the time, he would have had to either sell something or lose a part of the lifestyle that he was already used to living with,” says Marquez. He was able to take advantage of rScan’s physical as well as virtual services. The company runs a warehouse to receive returned goods from retailers, hold them for small clients who don’t have their own storage space, and help arrange shipping to buyers. It was also a chance to test and refine the software by running their own resale business. “We kind of dogfooded our own product when we first started,” says Baradaran. In May 2025, rScan upgraded to a 53,000-square-foot warehouse in South Bend. Living Up to Values While they have eschewed outside investors so far, rScan recognizes it may need to go that route to scale up. “We want to make sure that they share the same vision as us, and as long as that’s alignedabsolutely, says Baradaran. Helping not just sellers but the planet is a key part of that vision. By its own accounting, rScan says it has saved over 840,000 pounds of products from going into the trash. After rScan scales more, the founders plan to seek independent verification of their ecological impact in the process of becoming a Benefit Corporation. To be certified as a B Corp, a company has to pass an initial and ongoing evaluation by the nonprofit B Lab of its environmental impact, social responsibility, transparency, and accountability to all stakeholdersnot just investors. “Ultimately, our goal is to democratize entrepreneurship,” Baradaran says in an email. “In doing so, we drive sustainability by extending the lifecycle of consumer goods that would otherwise end up in landfills.”
Category:
E-Commerce
Remember that scene in The Devil Wears Prada when Miranda Priestly silences Andy Sachs with a perfectly delivered monologue about a cerulean blue sweater? Andy had dismissed it as trivialjust another fashion detail. But Miranda’s lesson wasn’t about the sweater. It was about power: When you think you’re outside the system, you’re actually reinforcing it. You can’t opt out of the fashion system. You can only choose whether you’re aware of it. In an era obsessed with authenticity, what we wear is the first language we speak. Yet most leaders remain unconscious of this language’s strategic power. They treat their closets like personal decisions rather than professional assets. They should reconsider. The Hidden Cost of Misalignment Leaders are increasingly discovering what fashion psychologists have long known: Appearance isn’t superficial. It’s foundational. What you choose to wear tells peoplein millisecondsabout your authority, perspective, and influence. It encodes identity, status, belonging, and intent. For leaders managing organizational stress, navigating role transitions, or recovering from burnout, this matters far more than aesthetics. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2026\/01\/i-16x9-figure-thinking.jpg","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2026\/01\/i-16x9-figure-thinking_0b545c.jpg","eyebrow":"","headline":"\u003Cem\u003EWonderRigor Newsletter\u003C\/em\u003E","dek":"","subhed":"Want more insights, tools, and invitations from Dr. Natalie Nixon about applying creativity for meaningful business results and the future of work? Subscribe \u003Ca href=\u0022https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__figure-2D8-2Dthinking-2Dllc.kit.com_sign-2Dup\u0026amp;d=DwMFaQ\u0026amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM\u0026amp;r=xHenyQfyc6YcuCNMBsOvfYGQILM1d1ruredVZikn4HE\u0026amp;m=F383gnrChFhYKPhcpNHI1hY3o58IHIn_LkB5QJDrs3G5Wfft-DcucUO4UEmGO7GZ\u0026amp;s=JlJm7GyKCJvPW0jyrsfTFtinteKDitN13vfPZiuJnP8\u0026amp;e=\u0022 target=\u0022_blank\u0022 rel=\u0022noreferrer noopener\u0022\u003Ehere\u003C\/a\u003E for the free WonderRigor newsletter at Figure8Thinking.com","description":"","ctaText":"Learn More","ctaUrl":"http:\/\/Figure8Thinking.com","theme":{"bg":"#3b3f46","text":"#ffffff","eyebrow":"#9aa2aa","subhed":"#ffffff","buttonBg":"#6e8ba6","buttonHoverBg":"#3b3f46","buttonText":"#ffffff"},"imageDesktopId":91470060,"imageMobileId":91470061,"shareable":false,"slug":""}} Jennifer Heinen, a fashion psychologist who works with organizational leaders, puts it plainly: Clothing functions as a semiotic system. Your wardrobe sends signals whether you intend to or not. As Heinen likes to remind us, Clothing is not the solution to everythingbut it is the first layer of contact. The question isn’t whether you’re communicating through fashion. It’s whether you’re doing it consciously or by default. The problem emerges when there’s friction between your internal reality and external presentation. When someone emerges from burnout but is still wearing the costume of their old role, for instance, they create internal discord. The nervous system feels the mismatch. They perform coherence while experiencing fragmentation. This triggers constant self-monitoringthe exact nervous system stress that deepens burnout. The 3 R’s: A Framework for Intentional Alignment Heinen has developed a recognition-regulation-repair framework that gives leaders a practical road map. It’s designed not as a makeover strategy, but as a nervous system intervention. Recognition addresses identity. It’s about feeling seen and contextually understood rather than misread or self-edited. When a leader transitions into a new role, the first step is recognizing what’s no longer accurate about how they’re being perceived. Often, they’re still dressed for the identity that once kept them safe. Regulation focuses on the nervous system itself. This is where fashion psychology becomes a strategic tool. By intentionally shifting clothing choicesremoving restrictive or sensory-overloading pieces, choosing fabrics and fits that support rather than stress the bodyleaders can influence their own emotional stability and cognitive clarity. When a leader feels supported by what they’re wearing, decision-making under pressure improves. Fatigue decreases. Emotional resilience strengthens. Repair addresses transition. It involves intentionally marking the end of one phase and the beginning of anothernot just cognitively, but physically and emotionally. This prevents the kind of liminal anxiety in which people aren’t quite ready to let go of old identities. By curating a new look that reflects who they’re becoming, leaders give their nervous system permission to integrate change rather than resist it. Moving From Performance to Presence Here’s the tension most leaders live in: They invest heavily in mental health and physical fitness, yet they largely ignore emotional recovery. During times of economic uncertaintywhen leaders manage layoffs, absorb team stress, and navigate complex organizational changethe emotional toll is significant. Yet corporate wellness conversations rarely address it. Fashion psychology fills that gap. Clothing choices become a strategic intervention for emotional resilienceone of the most accessible tools available. When appearance and identity align, you eliminate the energy drain of code-switching. You move from constant self-monitoring to coherent presence. You show up as yourself rather than performing a version of yourself. This is what I call “inside-out leadership.” It’s an authentic way of guiding teams in which leaders tap into personal experience and intuition, and encourage their teams to do the same. It requires vulnerabilitya willingness to signal, through how you show up, that you’re genuinely aligned with what you’re doing. Your wardrobe either supports this or undermines it. The Real Power: Magnetism Over Beauty Tina Turner distinguished between beauty and magnetism in a way that reframes this entire conversation. In the mid-1980s, she spoke openly about self-confidenceowning her attractiveness and presenceas her source of power in an industry shaped by sexism and racism. Attractiveness, she understood, isn’t about conventional beauty standards. It’s about magnetism: the pull that comes from excellence and authentic confidence in your craft. Fashion psychology operates the same way. It doesn’t create something false. It amplifies what’s already true about a leader’s capability. The real power isn’t in looking good. It’s in looking aligned with what you actually do well. Your wardrobe strategy becomes a competitive advantage rooted in authentic capability, not superficial polish. 3 Actionable Steps for Leaders If you’re ready to treat your closet like a strategic asset rather than a personal preference, start here. 1. Audit for alignment. Spend a week noticing which pieces make you feel most capable, clear-headed, and present. Which ones trigger self-monitoring or discomfort? Which ones feel congruent with who you’re becoming (not who you were)? Document patterns. Your nervous system already knows what’s working. 2. Identify your identity markers. Work with a stylist or simply journal through three words that represent the essence of how you want to show up as a leaderconfident, accessible, bold, precise, or whatever resonates. Then test every wardrobe decision against these markers. If a piece doesn’t align with all three, it doesn’t belong. 3. Mark your transitions intentionally. If you’re moving into a new role or emerging from a difficult period, resist the urge to stay in old uniforms. Curate one or two anchor pieces that signal the new phase. Make it physical. Make it visible. Let your nervous system know you’re really moving forward. The wardrobe you choose is a form of leadership communication. Make sure you’re saying what you mean. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2026\/01\/i-16x9-figure-thinking.jpg","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2026\/01\/i-16x9-figure-thinking_0b545c.jpg","eyebrow":"","headline":"\u003Cem\u003EWonderRigor Newsletter\u003C\/em\u003E","dek":"","subhed":"Want more insights, tools, and invitations from Dr. Natalie Nixon about applying creativity for meaningful business results and the future of work? Subscribe \u003Ca href=\u0022https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__figure-2D8-2Dthinking-2Dllc.kit.com_sign-2Dup\u0026amp;d=DwMFaQ\u0026amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM\u0026amp;r=xHenyQfyc6YcuCNMBsOvfYGQILM1d1ruredVZikn4HE\u0026amp;m=F383gnrChFhYKPhcpNHI1hY3o58IHIn_LkB5QJDrs3G5Wfft-DcucUO4UEmGO7GZ\u0026amp;s=JlJm7GyKCJvPW0jyrsfTFtinteKDitN13vfPZiuJnP8\u0026amp;e=\u0022 target=\u0022_blank\u0022 rel=\u0022noreferrer noopener\u0022\u003Ehere\u003C\/a\u003E for the free WonderRigor newsletter at Figure8Thinking.com","description":"","ctaText":"Learn More","ctaUrl":"http:\/\/Figure8Thinking.com","theme":{"bg":"#3b3f46","text":"#ffffff","eyebrow":"#9aa2aa","subhed":"#ffffff","buttonBg":"#6e8ba6","buttonHoverBg":"#3b3f46","buttonText":"#ffffff"},"imageDesktopId":91470060,"imageMobileId":91470061,"shareable":false,"slug":""}}
Category:
E-Commerce
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