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Chipotle is going for gold again with the return of its gold-foil burritos for the 2026 Winter Olympics. Starting January 15, Chipotle will offer a few Olympian-inspired menu items on the Chipotle app and online. Then in February, Chipotle will wrap every burrito in gold. For Chipotle, the Olympics are an opportunity to shake off a slump. Chipotle shares plummeted 19% in October 2025, and its operating margin was down 1% in Q3. The company hasnt announced its full 2025 financial results yet, but sales are expected to decline (a reversal from February 2025 projections). Key segments of the companys customer baseyounger people and low- to middle-income householdsare dining out less often. The gilded Olympics campaign creates a moment to associate Chipotle burritos with the two big trends in food: less processing and more (and more and more) protein. While the path to greatness is different for each of these star athletes, Chipotle is consistently part of their training regimen, providing easy access to real ingredients and high protein options, said Stephanie Perdue, Chipotle interim chief marketing officer, in a press release. We are honoring Team Chipotle by bringing back gold foil and extending this moment of celebration to fans across the U.S. A history of Chipotles Olympic gold (foils) This isnt the first time Chipotle has debuted gilded burrito wrappers. The gold foil made its debut for the companys 18th anniversary in 2011, then released nationwide in 2021 for the Tokyo Olympics. Then the gold foil returned for Paris 2024, along with the first iteration of Olympians’ signature meals as limited menu items. Fans can once again eat like Olympians this year. The go-to orders of Team USA hockey players Matthew Tkachuk, Brady Tkachuk, Hilary Knight, Taylor Heise, and snowboard Red Gerard will all be available as digital menu items. But whats different this year is a sign of the times: It appears that this is the first year that Chipotle is advertising the grams of protein on each menu item. For Milano Cortina 2026, all 4,000 Chipotle locations in the U.S. will carry the gold foil wrappers while supplies last. Here are the go-to orders of Team Chipotle: The Matthew Tkachuk Bowl Burrito bowl with double chicken, light brown rice, light tomatillo-red chili salsa, light sour cream and lettuce (67 grams of protein) The Brady Tkachuk Bowl Burrito bowl with half chicken, half steak, white rice and roasted chili-corn salsa (60 grams of protein) The Hilary Knight Burrito Burrito with white rice, pinto beans, fresh tomato salsa, cheese and guac (28 grams of protein) The Taylor Heise Tacos An order of three tacos with soft flour tortillas, chicken, fresh tomato salsa, roasted chili-corn salsa, sour cream, cheese and lettuce (50 grams of protein) The Red Gerard Bowl Burrito bowl with chicken, extra white rice, tomatillo-red chili salsa, cheese, sour cream and lettuce (48 grams of protein) The race to own the Olympics Chipotle certainly isnt the only brand trying to ride the Olympics wave. In October, the International Olympic Committee (IOC) announced a limited-edition custom pasta shaped like the five Olympic rings. Although the pasta was not available for sale, there are plenty of other partnerships for those looking to get a taste of the Olympics. Bloom Nutrition has partnered with three-time U.S. national champion figure skater Amber Glenn. Kodiak is fueling U.S. Ski and Snowboard with its high-protein, whole-grain products ahead of the Olympic and Paralympic Games. For Chipotle, the gold foil campaign is a way to invite customers to be a part of the Olympic moment, and associate the beleaguered burrito company with new energy. Our gold foil is a simple and joyful way of honoring American athletes and rallying fans to root them on this winter, Perdue said.
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E-Commerce
r/Bald is a popular subreddit where those who are losing their hair or have recently taken the plunge and shaved their heads can find support, encouragement, and a general ego-boost from the community’s 1.4 million weekly visitors. Created in 2011, the subreddit has 23,000 weekly contributions. Often, they follow the format of men uploading photos of their receding hairlines. Is it time? reads one recent post. The answer, in almost every instance, is yes. The before-and-after transformations are overwhelmingly met with enthusiasm and welcoming responses. Might as well go all the way one recent post read. 10 years younger my dude! replied one Redditor. Another commented: Came here to say the same! You reverse aged. Another poster shared their bald transformation, titled I have arrived. They added: Finally joined the bald squad. Got told I looked like I had a comb over and knew it was time. One response read: Man its so crazy how much better every dude who posts here looks bald. Another agreed, Seriously! It’s glow up after glow up on this subbreddit!. Pattern baldness affects roughly 80% of men and nearly half of women over the course of their lives. Still, its hard to believe this is the same internet inhabited by snark pages and trolls whose sole intent is to tear others apart based on their appearances and insecurities. The r/bald subreddit is an example of wholesome masculine body-positivity. every post is a guy showing his clearly-past-the-point-of-no-return thinning hair & asking is it time?” and the top reply is always this image,” one X user wrote in a recent post that has been viewed more than 11 million times. Everyone get more bald now!!! another demanded. It is not only men active on the subreddit. Women also openly share their bald journey, whether that be through choice or as a result of undergoing chemotherapy treatment or autoimmune diseases such as alopecia, which affects up to 30 million women in the U.S. alone. Others are simply lurking for the wholesome content. I’m not anywhere near balding but I still love this sub so much, one Reddit user commented. One of the most positive places on the internet, another wrote. At a time where hair transplants are becoming more and more common, r/Balds philosophy is instead to embrace bald and strive to make the world a more bald-friendly place. Were often sold the idea that bald is bad. Thats bullshit, reads the subs description. It is natural. And it is nothing to be ashamed ofhere well support each other and learn to take pride in our baldness.
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E-Commerce
Honda says its refreshed H logo represents a second founding for the company. Honda 2.0, then, is designed to look like it’s from the future. The Japanese automaker announced on January 13 that it’s adopting a new logo across its automobile business. The company has had some sort of an H mark since 1963, and its new mark is wider than its last, with stems that slant outward as they move upward. The logo is now freed from being inside a frame, and Honda compares it to “two outstretched hands.” It’s meant to evoke a shape, not just a letter. From left: Hondas previous logo; the new version [Images: Honda] As the automotive industry electrifies and upgrades its tech, automakers including Audi, Kia, and Tesla have turned to design tropes from 1980s science fiction to make their logos look futuristic, with stenciled, wide letters that evoke the typography of films like Bladerunner and Back to the Future II. Other brands, such as BMW, Mazda, and VW, have gone flat. All in all, these changes signal a great rebranding during a pivotal moment for the industry. [Photo: Honda] Honda now joins the sweep of rebrands with a logo that wouldn’t look out of place on the outside of a spaceship or worn as a communication badge by an alien admiral in a sci-fi film. It’s a clean, simple mark that’s versatile enough to work well at small scales, on digital screens, in a single color, or as a car badge. Honda first unveiled the mark in 2024 in dramatic fashion. It launched at that year’s Consumer Electronics Show on a pair of Honda 0 Series concept carsthe Saloon and Space-Hubthat look like they were built for the 2025 movie Tron: Ares and NASA’s Artemis mission to the moon, respectively. [Image: Honda] The company announced on January 13 that the mark seen on those concept cars will now be used as the symbol to represent the business. It will appear across touchpoints such as dealership locations, communication initiatives, and motorsports events. Next year, it will finally begin appearing on Honda EVs and hybrid-electric vehicles. This is a future-forward rebrand that’s years in the making. “The automobile market is currently undergoing a major transformation with electrification and application of intelligent technologies,” Honda said in a statement. “The new H mark will represent the ‘second founding,’ which Honda is pursuing with strong determination to lead the way.” Known for models like the Accord, Civic, and CR-V, Honda is a brand associated with affordability and value. With its sci-fi-ready new logo, though, the company is aiming for a brand identity that drivers will soon associate with traits like transformation and advancement.
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E-Commerce
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